Wiwik Setianingsih, Indra Hastuti

Pengaruh Fasilitas Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Dealer Marcel Motor Andong Boyolali)

Marketing

Jenis penelitian ini adalah penelitian kuantitatif. Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas dan kualitas pelayanan ter...

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This quantitative study effectively investigates the intricate relationships between facilities, service quality, customer satisfaction, and customer...

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Nikmatuz Zahro, Rita Wahyuningsih

Eskalasi Sentimen Positif Terhadap Loyalitas Konsumen Melalui Optimalisasi Strategi Pemasaran

Marketing

Business development is an indicator of economic progress so that in the process it experiences various kinds of changes which pressure com...

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Kieflan Dzilly, Asyhari, Hendar

PENGARUH BRAND AWARENESS, BRAND LOYALTYDAN BRAND PERSONALITY TERHADAP PURCHASEDECISION DENGAN PURCHASE INTENTION SEBAGAIVARIABEL INTERVENING PADA PROVIDER INDOSATDI KOTA SEMARANG

Marketing

The rapid growth of the telecommunications industry in Indonesia has intensified competition among providers, including Indosat, in influen...

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Kurniawan Saputra Sulaeman, Ayu Sulistya Putri Sahrir, Muhammad Hasvian, Fadya Iftitah Hatta, Suharti Suharti

Analysis of Marketing Strategy Implementation in order to Increase Sales at PT Indofood

Marketing

Penelitian ini bertujuan untuk melakukan analisis terhadap penerapan strategi pemasaran PT. Indofood dalam rangka meningkatkan volume penju...

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This study by [Author Name/s - if available, otherwise omit] investigates the implementation of marketing strategies by PT. Indofood with the explicit...

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Elsafitri Elsafitri, Nur Wahida, Asisa Nurfadila Rasyid, Syahrani Amni

Analysis of the Effectiveness of Global Localization Strategies of Fast Food Companies in Reaching Global Consumers

Marketing

Penelitian ini bertujuan untuk menganalisis efektivitas strategi lokalisasi global yang digunakan oleh perusahaan restoran makanan cepat sa...

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Ariska Indah Pratiwi, Munawir Munawir, Nurjannah Nurjannah

The Effect of Product Display and Store Environment on Customer Loyalty through Customer Satisfaction

Marketing

This study aims to determine the effect of product display and store atmosphere on customer loyalty through customer satisfaction at Indoma...

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M. Ilham Wardhana Haeruddin

The Impact of Social Media Influencers on Consumer Behaviour: An Analysis Based on Promotion Mix

Marketing

By synthesizing a wide range of existing literature, this study provides a comprehensive overview of the current landscape, revealing how i...

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This paper offers a timely and comprehensive overview of the impact of social media influencers on consumer behaviour, critically examining their role...

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Eggy Herlambang, Carola Basuki, Lorio Purnomo, Surjandy Surjandy

PENINGKATAN DONASI DENGAN STRATEGI PEMASARAN DIGITAL PEDULISEHAT.ID MENGGUNAKAN FRAMEWORK CRISP-DM

Marketing

Pedulisehat.id is forum that offers services in the form of online, real-time, and transparent fundraising to collecting various donations from the pu...

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This paper, titled "PENINGKATAN DONASI DENGAN STRATEGI PEMASARAN DIGITAL PEDULISEHAT.ID MENGGUNAKAN FRAMEWORK CRISP-DM," addresses a pertinent and cri...

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Dini Amalia, Vina Citra Dewi, Aflah Harits Adzaldi, Muhammad Izzudin Zaki

Kepuasan Konsumen Haus Berdasarkan Kualitas Pelayanan, Promosi Dan Kualitas Produk Di Bekasi

Marketing

Industri minuman kekinian berkembang pesat di wilayah perkotaan seperti Bekasi Barat. Konsumen kini mempertimbangkan tidak hanya rasa, tetapi juga kua...

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Zachary Zeller

They're Lovin' It: How China and Japan Turned American Fast Food Into Global Phenomena

Marketing

Kentucky Fried Chicken arrived in Japan in the 1970s. McDonald’s launched in China in the late 1980s. Both arrived during periods of massive social up...

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This paper presents a highly engaging and pertinent analysis of how two iconic American fast-food giants, KFC and McDonald's, successfully embedded th...

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