Olha Levytska, Nataliia Lutsiv

Analysis of consumer behaviour

Marketing

The article analyzes the modern approach to the analysis of consumer behavior in circumstances of martial law. The purpose of this work is to substant...

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Vladyslav Heorhitsa

A holistic approach to marketing growth of small and medium enterprises: development and application of the HMGI index

Marketing

The article explores a holistic approach to assessing marketing growth in small and medium-sized enterprises (SMEs). This approach is intended to repl...

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This article addresses a significant challenge in small and medium-sized enterprises (SMEs): the fragmented and often short-term focused assessment of...

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Putri Maria Theresia Kehi, I Wayan Sudiarsa, Maria Oktaviani Suryati, Yosefina Dehadi, Maria Karlinda

Analisis Klasifikasi Keputusan Belanja Konsumen Pada Toko Online XX Menggunakan Algoritma Decision Tree

Marketing

This study aims to analyze consumer purchasing behavior on e-commerce platforms using the Decision Tree algorithm as an easily interpretable classific...

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Velisia Visiana Matra, Daniel Tumpal Hamonangan Aruan

Analysis of the Effect of Firm-Generated Content (FGC) and User-Generated Content (UGC) on Brand Trust and Perceived Value mediated by Social Media Brand Engagement (SMBE): Empirical Study on Residential Property in Indonesia

Marketing

This study aims to explore the impact of User Generated Content (UGC) and Firm Generated Content (FGC) on brand engagement in social media, referred t...

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This study presents a timely and relevant investigation into the critical roles of Firm-Generated Content (FGC) and User-Generated Content (UGC) in sh...

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Sri Endang, Adnan Hakim, Sinarwaty

Service Quality and Customer Commitment Influence on Satisfaction: The Mediating Role of Trust

Marketing

This study aims to evaluate the influence of service quality and consumer commitment on fishermen's satisfaction with trust as a mediating variable at...

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Herenal Daeng Toto, Flora Puspitaningsih, Ina Yulianadewi, Marsa Marsa

Analisis Strategi Konten Instagram Reels dan Feed dalam Mendorong Keputusan Pembelian Produk Seserahan sebagai Media Edukasi Konsumen Digital" (Studi Kasus: Erang-Erang Makassar Marimaki)

Marketing

Penelitian ini bertujuan untuk menganalisis strategi konten Instagram Reels dan Feed dalam mendorong keputusan pembelian produk seserahan pada Erang-E...

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Penelitian berjudul "Analisis Strategi Konten Instagram Reels dan Feed dalam Mendorong Keputusan Pembelian Produk Seserahan sebagai Media Edukasi Kons...

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Ulfa Ni'matus Sa'adah, Muhamad Wahyudin, Muhammad Husaini

Analisis Pemasaran Produk Murabahah Terhadap Minat Nasabah BMT NU Kasiman Bojonegoro

Marketing

Murabahah is a term in Islamic Jurisprudence which means a particular form of buyingand selling when the seller states the cost of purchasing goods,...

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This paper addresses a pertinent topic within Islamic microfinance, focusing on the marketing analysis of Murabahah products and its influence on cust...

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Zahrani Syalwa Rachman, Salsabil Rizqi Aziza Aryawan, Handriyotopo Handriyotopo

Optimalisasi Meta Ads dalam Strategi Iklan Digital UMKM

Marketing

UMKM merupakan sektor usaha dengan jumlah terbesar dalam perekonomian Indonesia, namun banyak pelakunya masih enggan memanfaatkan iklan digital karena...

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This paper addresses a highly pertinent and critical issue concerning the digital transformation of Micro, Small, and Medium Enterprises (MSMEs), a se...

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Idham Malik Idham, Galih Putra Mandala, Yuni A. Solihah

Perancangan Konten Digital Komunitas Ilustrasi Corat-Coret sebagai Media Promosi

Marketing

Era perkembangan teknologi berdampak pada adanya kebutuhan antara kombinasi konten digital dan ilustrasi digital dalam sarana periklnan. Perancangan i...

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This paper, titled "Design of Digital Content for the Corat-Coret Illustration Community as a Promotional Medium," addresses a highly relevant topic i...

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Dwi Hari Laksana, Yuli Liestyana, Aulia Rizqi Dyah Ayu Pramesti

The Analysis of Customer Loyalty to Takeaway Restaurants in The Special Region of Yogyakarta

Marketing

The rapid advancement of technology and information has significantly impacted various sectors, including the food and beverage industry. As a fundame...

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