Rifky Maulana, Rofian Dedi Susanto, Diah Tri Andini

KOMUNIKASI PEMASARAN DIGITAL: ANALISIS PROMOSI DAN KEMASAN KONTEN DALAM SELEBRASI HARI KEMERDEKAAN 2025 DI INSTAGRAM (STUDI PADA AKUN INSTAGRAM @JCOINDONESIA)

Marketing

Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital yang dilakukan oleh akun Instagram @jcoindonesia dalam menyambut Sel...

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Amalia Salsabila, Efi Syarifudin , Budi Sudrajat, Hadi Peristiwo, Suja'i Suja'i, Najmudin Najmudin

Halal Labeling and Product Quality on Purchase Intention of Halal Food MSMEs: The Role of Consumer Trust as an Intervening Variable

Marketing

ABSTRACT Introduction: The halal industry has grown rapidly and has become an important sector in the global economy. Halal products are not only ass...

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Syakhila Putri Permatasari, Arif Ranu Wicaksono

Perancangan Video Iklan Pada Media Sosial Sebagai Penguat Citra Merek Silamas Semar

Marketing

Citra merek memiliki peran penting dalam membangun kesadaran konsumen, memengaruhi keputusan pembelian, serta memperkuat loyalitas terhadap suatu prod...

Review:

The submitted paper, "Perancangan Video Iklan Pada Media Sosial Sebagai Penguat Citra Merek Silamas Semar," addresses a highly relevant issue in today...

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Joshua N Diva L Latumakulita

Optimasi Brand Engagement Flower Advisor melalui Desain Komunikasi Visual di Instagram

Marketing

Penelitian ini bertujuan mengoptimalkan brand engagement Flower Advisor (FA) melalui perancangan strategi komunikasi visual di platform Instagram. Met...

Review:

This paper, "Optimasi Brand Engagement Flower Advisor melalui Desain Komunikasi Visual di Instagram," presents a well-structured investigation into en...

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Radhissa Rifka Arcelia, Budi Santoso

Marketing Communication Strategy @Jessiebeauty.id Via Tiktok

Marketing

This study aims to examine the marketing communication strategies employed by the local cosmetic brand @jessiebeauty.id through the TikTok platform. I...

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Nurul yuyu Mutmainnah, Abd Rahim, Najamuddin Najamuddin

Determinants of Impulsive Buying Behavior among Millennials and Generation Z

Marketing

Review:

This manuscript, titled "Determinants of Impulsive Buying Behavior among Millennials and Generation Z," proposes a highly relevant and timely investig...

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Muhammad Richie Azman, Tri Nugraha Basri Putra, Rakhmawati Purba, Victor Victor

Pengaruh Media Sosial Instagram, Lokasi Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Kawan Kofie Tebing Tinggi

Marketing

This study aims to determine the Influence of Instagram Social Media, Location and Price Perception on Purchasing Decisions at Kawan Kofie in Tebing T...

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This study investigates the influence of Instagram social media, location, and price perception on purchasing decisions at Kawan Kofie in Tebing Tingg...

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Yuni Andri Ekawati, Fuji Asih Aini, Tania Dwinov

Peran Viral Marketing dan Electronic Word of Mouth (E-WOM) dalam Membentuk Minat Beli Konsumen Pizza Miukara di Kota Tebing Tinggi

Marketing

This study aims to determine the influence of the role of Vital Marketing, and Electronic Word of Mouth (E-WOM) in shaping the Purchase Interest of Mi...

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This study presents a relevant investigation into the mechanisms of consumer purchase interest within a specific market context. The research aims to...

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Rizki Wulanita Batubara, Aisyka Anindy Yusuf

Peran Media Sosial Dalam Meningkatkan Daya Saing Coffe Shop

Marketing

This article examines the role of social media in increasing the competitiveness of coffee shops in Indonesia, with a case study on Kopi Kenangan. The...

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Lisa S. McNeill, Khaled Ibrahim

Can Promoting Fashion Innovativeness Move Traditional Luxury Consumers Toward More Sustainable Fashion Behaviours?

Marketing

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