Muhammad Alkubbarul Hafiz, Novita Ekasari, Husni Hasbullah

The RELATIONSHIP BETWEEN FILM SEQUELS AND TICKET & MERCHANDISE PURCHASE DECISIONS FOR SPIDER-MAN: NO WAY HOME WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE

Marketing

The film industry has experienced rapid growth in recent decades, with sequels playing a crucial role in maintaining audience engagement and increasin...

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Sekar Chornelia Bandi, Rolland Fanggidae, Debryana Y Salean, Apriana H.J Fanggidae

The INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING (STP) STRATEGIES ON SALES VOLUME AT PT. BALIYONI SAGUNA DENPASAR

Marketing

The purpose of this study was to determine the effect of segmenting, targeting and positioning strategies partially and simultaneously on sales volume...

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Kerui Huang

Storytelling as a Strategic Tool in Influencer Marketing: Impact on Engagement, Authenticity and Purchase Intent

Marketing

Storytelling has become an important strategic tool in influencer marketing and transformed how engagement, authenticity and purchase-intent is percei...

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This study critically examines the strategic application of storytelling in influencer marketing, exploring its profound impact on audience engagement...

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Xiaochen Zhang, Nadzirah Rosli, Ahmad Azmi Mohd Ariffin, Siti Ngayesah Ab. Hamid

The Impact of Live - streaming E-commerce on Consumer Behaviour in China

Marketing

Live streaming e-commerce is experiencing a remarkable rise. With the growing digital penetration and the burgeoning popularity of digital platforms a...

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This paper addresses a highly pertinent and rapidly evolving area of digital commerce: the impact of live-streaming e-commerce on consumer behaviour,...

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Indraraj Roy, Krudit Mori, Jignesh Vidani

To Study the GenZ Perception About Netflix Subscription Plan in Ahmedabad City

Marketing

This research examines the perceptions of Generation Z in Ahmedabad on Netflix subscription plans, particularly on key factors that guide their decisi...

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This study offers a timely and relevant exploration into Generation Z's perceptions of Netflix subscription plans within the specific context of Ahmed...

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Reti Puji Handayani

Pemasaran herbal dalam peningkatan ekonomi keluarga

Marketing

Latar belakang: Desa Gardu adalah desa yang terletak di kecamatan Kiarapedes, berjarak 21 Km dari pusat kota kabupaten Purwakarta. Dengan s...

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The paper titled "Pemasaran herbal dalam peningkatan ekonomi keluarga" presents a community service initiative aimed at bolstering the economic welfar...

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Ajik Ahmad Chanafi, Ahmad Ali

Pengaruh Promosi Penjualan dan Electronic Word of Mouth terhadap Pembelian Impulsif pada Generasi Z Konsumen Shopee Food di Ungaran

Marketing

In the era of advancing technology, industries have entered the digital revolution phase in Indonesia. With the rapid development of information and c...

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The article, "Pengaruh Promosi Penjualan dan Electronic Word of Mouth terhadap Pembelian Impulsif pada Generasi Z Konsumen Shopee Food di Ungaran," ad...

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Lady Faerrosa, M. Chothibul Umam Assa’ady, Baiq Nadia Nirwana

Gender-Specific Effects Of Green Marketing Strategy And Consumer-Based Brand Equity On Tourism Marketing Performance

Marketing

Pro-environmental behavior is relative. Marketers have a big task to learn about the various possibilities and factors that can influence s...

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This paper tackles a highly relevant and contemporary issue by exploring the gender-specific impacts of Green Marketing Strategy (GMS) and Consumer-Ba...

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Fatik Rahayu, Prameswari Dinda

Bagaimana Seorang Influencer Dapat Membentuk Consumer Well-being Untuk Meningkatkan Purchase Intention

Marketing

The rapid growth of social media platforms has led to the significant rise of Social Media Influencers (SMIs), resulting in intense competi...

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This study delves into a highly pertinent and contemporary issue: the multifaceted role of Social Media Influencers (SMIs) in shaping consumer behavio...

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Nhiken Yagra Amanda, Kristiana Widiawati

Peran Kualitas Produk, Harga, Dan Digital Marketing Dalam Meningkatkan Minat Beli

Marketing

In facing the growing competition among MSMEs in West Java, companies must adopt appropriate strategies to maintain their position, especia...

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