Hernowo Hernowo, Elisabeth Nanik Kristalisasi, Siwi Istiana Dinarti, Fani Ardiani, Githa Noviana, Danik Nurjanah, Hangger Gahara Mawandha, Sri Suryanti, Alan Handru

Penguatan Kapasitas Pemasaran Produk Kelompok Wanita Tani melalui Pelatihan dan Pendampingan Digital Marketing Berbasis Marketplace

Marketing

Kelompok Wanita Tani (KWT) di Kelurahan Ngestiharjo, Kecamatan Kasihan, Kabupaten Bantul merupakan kelompok produktif yang menghasilkan berbagai produ...

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Rachel Adilah Fauziah, Herny Nurhayati

Penerapan Bauran Pemasaran 4P Produk Makanan UMKM Raos Kitchen Kabupaten Sukabumi pada Outlet Bandara Soekarno-Hatta

Marketing

Penelitian ini bertujuan untuk mengetahui bagaimana pelaksanaan bauran pemasaran yang terdiri dari empat unsur, yaitu produk, harga, tempat, dan prom...

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Penelitian ini menyajikan tinjauan yang relevan mengenai penerapan bauran pemasaran 4P pada UMKM Raos Kitchen, khususnya dalam konteks penjualan di ou...

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Rudy Afriyadi, Alya Zhafirah

BAURAN PEMASARAN PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) SAYUR LANGIT PRODUK KACANG EDAMAME ORGANIK DI KOTA SUKABUMI

Marketing

Dalam menjalankan aktivitas sehari-hari, manusia tidak terlepas dari usaha memenuhi kebutuhan primer, salahsatunya adalah kebutuhan pangan. Pangan men...

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This study offers a pertinent examination of the marketing mix strategies employed by UMKM Sayur Langit for their organic edamame product in Sukabumi....

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Eid Mohamed Eid Hassan, Eman Mostafa Kamal

The mediating role of brand experience on the relationship between electronic event marketing and brand awareness

Marketing

This study aimed to investigate the mediation role of brand experience (sensitive experience, intellectual experience, affective experience, and behav...

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Safura Kallier-Tar, Johannes Wiid, Cornelius Bothma

Decision-making process of the hyper-connected consumer: towards a capricious and ubiquitous decision-making model

Marketing

Rapid advancements in mobile and wireless technology, as well as increased accessibility to the internet, have led to hyper-connectivity. As consumers...

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Bruna De Conti, Karen Batista

The role of digital influencers in the consumption of vegan products

Marketing

Veganism has been gaining popularity as a rapidly growing practice, leading to increased interest in conscious consumption and a higher demand for veg...

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Narayanappa Pushpalatha, Periasamy Kanagaraju

Investigating the impact of social and product opinions on online shopping behaviors

Marketing

The study investigates the role of eigenvalues, eigenvectors, and summarized social and product review data using advanced software technologies to un...

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Tentiyo Suharto, Sukiman Sukiman, Maryam Batubara

Fiqh Muamalah and Sharia Marketing Strategy: Value Integration for Optimizing Emotional and Commercial Markets Islamic Banking in Indonesian

Marketing

This study aims to analyze problems and formulate a sharia marketing strategy for Islamic banking in Indonesia, integrating the emotional (...

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Jesika Armelia Rambu Nalla, Elfis Umbu Katongu Retang

Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Membeli Ayam Pedaging (Broiler) Di Pasar Inpres Kota Waingapu Kabupaten Sumba Timur

Marketing

Peneltian ini bertujuan unuk untuk mengetahui pengaruh faktor kualitas, harga, lokasi, pendidikan, pendapatan, jumlah tanggungan dan selera...

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Warseno Warseno, Po Abas Sunarya, Ageng Setiani Rafika

Faktor yang Mempengaruhi Masyarakat Berpindah Provider Brand Kartu Seluler

Marketing

This research aims to analyze the influence of Product Attributes, Variety Seeking Behavior and Promotion simultaneously (together) on Bran...

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This study investigates the critical factors influencing brand switching behavior among cellular card users, specifically focusing on those who have t...

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