Marketing Journals | Jurnal Online

This study aims to analyze the marketing communication strategy of the RUCAS brand through social media and identify the implementation of advertising...

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This study, "Analisis Strategi Komunikasi Pemasaran Brand Rucas Untuk Membangun Brand Awareness," addresses a highly relevant and contemporary topic c...

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Mochamad Zevazaky Langit, Khairani Ratnasari Siregar

The role of mobile commerce service quality in enhancing consumer loyalty: A strategic business perspective

Marketing

Background: The development of e-commerce in Indonesia shows significant growth, with the number of users predicted to continue to increase until 2029...

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Niken Ayu Rahmawati, Tony Wijaya, Agung Utama

Evolution of Customer Satisfaction, Delight, and Retention Drivers in the Service Industry: A Bibliometric Analysis

Marketing

Increasing dynamics of the global service industry require a shift in focus from mere customer satisfaction toward deeper emotional engagement and cus...

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Vera Selviana Adoe, Feba Dinova Dex Tovtora, Rini Hadiyati, Deni Adha Akbari, Dewi Rakhmawati

The Effect of Digital Capability and Market Orientation on Marketing Performance

Marketing

This study aims to examine the influence of digital competence and market orientation on marketing performance in Indonesia. In the era of...

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Eriza Fatmasabila Azis, Anita Reta Kusumawijayanti, Nur Syarifa Indah

Pemanfaatan Media Sosial Instagram dan TikTok sebagai Sarana Digital Branding MI Miftahul Huda 02 Papungan

Marketing

Praktik Kerja Lapangan ini bertujuan untuk mengetahui dan memahami pemanfaatan media sosial Instagram dan TikTok sebagai sarana digital bra...

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Arie Rachmat, Vivi Anggraini, Arifa Husna Amalia, Shafa Vania Putri

Strengthening Branding and Digital Marketing in Presto Balap Milkfish MSMEs as an Effort to Increase Product Added Value

Marketing

Guidelines Digital transformation in the micro, small, and medium enterprises (MSMEs) sector is a strategic need in facing market competiti...

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This study addresses a highly pertinent issue concerning the digital transformation of Micro, Small, and Medium Enterprises (MSMEs), specifically focu...

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Nina Sa'idah Fitriyah, Bela Suci Hidayati, Siti Kholimatuz Zahro, Rio Rulyanto, Muhammad Bahrul

ANALISIS STRATEGI PEMASARAN UNIT USAHA KEMASAN SEMBAKO PADA BUMDESMA ABADI DJAYA KECAMATAN KAPONGAN KABUPATEN SITUBONDO

Marketing

Penelitian ini bertujuan untuk menganalisis strategi pemasaran Unit Usaha Kemasan Sembako pada BUMDesma Abadi Djaya di Kecamatan Kapongan, Kabupaten S...

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Prita Nurkhalisa Maradjabessy, Roaida Yanti, Qurtubi, Danang Setiawan, Harlina Suzana Jaafar

Bibliometric Insights into Halal Retail: Mapping of Research Trends

Marketing

This study systematically examines and assesses the existing literature on halal retail to identify trends and emerging areas of interest....

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Epha Diana Supandi, Fitri Rochmiyani

A Full-Profile Conjoint Analysis to Identify University Students’ Preferences Toward Food Delivery Services

Marketing

The rapid development of digital technology has transformed consumer behavior, particularly in fulfilling food needs through online food de...

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This study provides a timely and relevant analysis of university students' preferences toward online food delivery services, a critical and rapidly ev...