Journal of Marketing Management and Innovative Business Review

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Management

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Journal of Marketing Management and Innovative Business Review (MARIOBRE)

Articles in this Journal

Linking Transformational Leadership to Employee Performance Through Work Engagement: Study at STIE Mulia Pratama Bekasi

This study examines the structural relationships among transformational leadership, work engagement, and employee performance within a higher education institution. Drawing upon the Job Demands–Resources (JD-R) framework, the research investigates wh...

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Does Career Development Foster Organizational Citizenship Behavior? The Mediating Influence of Job Satisfaction

This study investigates the relationship between career development, job satisfaction, and organizational citizenship behavior (OCB) by testing the mediating role of job satisfaction. Using a quantitative explanatory design, data were collected from...

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Service Quality and Workplace Conditions as Determinants of Civil Servant Satisfaction: A Study from Central Papua Province

This study investigates the impact of service quality and work environment on employee satisfaction at the Regional Agency for National Unity and Politics in Central Papua Province, Indonesia. Utilizing a quantitative approach, data were collected fr...

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A Phenomenological Exploration of Employee Performance Enhancement Policies at the Department of Manpower and Transmigration of North Toraja

This study aims to explore employees’ experiences in responding to performance improvement policies at the Department of Manpower and Transmigration in North Toraja Regency. Utilizing a qualitative phenomenological approach, data were collected throu...

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The Influence of Brand Image, Brand Equity, and Influencers on Yamaha Motorcycle Purchase Decisions among University Students

Previous research has reported mixed findings regarding the effectiveness of brand image and brand equity in shaping young consumers’ purchasing decisions in the digital era. This study examines the impact of brand image, brand equity, and influencer...

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Green Strategies and Business Growth in SMEs: Does Industry Type Matter?

This study investigates the influence of Eco Design Strategy (EDS) and Green Value Creation (GVC) on Business Growth (BG) among Indonesian Small and Medium Enterprises (SMEs), while examining the moderating role of Industry Type (IT). Utilizing a qua...