Besty D. Pasaribu, Ananda Fitriani Dewi

PENGARUH STORE ATMOSPHERE, DISPLAY PRODUK, PERSEPSI HARGA TERHADAP MINAT BELI KONSUMEN PADA CV IRAMA HOUSEWARE

Marketing

Penelitian ini bertujuan untuk menganalisis pengaruh Store Atmosphere, Display Produk, dan Persepsi Harga terhadap Minat Beli konsumen pada CV. Irama...

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Silfia Rachim, Sri Maryati, Yoram Yudhatama, A. Rohendi

TRANSFORMASI STRATEGI PEMASARAN: INTEGRASI DIGITAL MARKETING DENGAN ANALITIK PREDIKTIF

Marketing

Perkembangan teknologi digital telah mentransformasi lanskap pemasaran dan mendorong organisasi untuk mengadopsi strategi adaptif berbasis data. Pemas...

Review:

The article, "TRANSFORMASI STRATEGI PEMASARAN: INTEGRASI DIGITAL MARKETING DENGAN ANALITIK PREDIKTIF," addresses a highly pertinent and contemporary i...

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Hendriady de Keizer, Gunardi Gunardi, Hani Hatimatunnisani

PERSEPSI PENGGUNA HONDA VARIO TERHADAP KEHANDALAN SEPEDA MOTOR HONDA VARIO PADA PAGUYUBAN HONDA VARIO JAWA BARAT

Marketing

Penelitian ini bertujuan untuk mengkaji persepsi pengguna Honda Vario terhadap kehandalan kendaraan mereka dalam konteks komunitas Paguyuban Honda Var...

Review:

This study, "Persepsi Pengguna Honda Vario Terhadap Kehandalan Sepeda Motor Honda Vario Pada Paguyuban Honda Vario Jawa Barat," presents a clear and f...

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Fooza Hasna Madani, Helin G Yudawisastra, Perwito Perwito

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIXUE

Marketing

Perkembangan industri minuman kekinian yang semakin kompetitif menuntut pelaku bisnis untuk memperhatikan faktor-faktor yang memengaruhi keputusan pem...

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This study, "PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIXUE," addresses a highly pertinent topic within the increa...

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Ira Nur Dewita Siregar, Cindy Natalina br Sinaga, Elisa Dolok Saribu, Ilham Syah Harahap, Muhammad Alif Filardhi, Yogie Ralantha Sitepu

Analisis Pengaruh Custumer Engagement di Tiktok dan Electronik Word Of Mouth (e-WOM) Terhadap Loyalitas Pelanggan pada Brand Momoyo

Marketing

Penelitian ini menganalisis pengaruh Customer Engagement di TikTok dan Electronic Word of Mouth (e-WOM) terhadap loyalitas pelanggan pada brand Momoyo...

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Olha Levytska, Nataliia Lutsiv

Analysis of consumer behaviour

Marketing

The article analyzes the modern approach to the analysis of consumer behavior in circumstances of martial law. The purpose of this work is to substant...

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Vladyslav Heorhitsa

A holistic approach to marketing growth of small and medium enterprises: development and application of the HMGI index

Marketing

The article explores a holistic approach to assessing marketing growth in small and medium-sized enterprises (SMEs). This approach is intended to repl...

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This article addresses a significant challenge in small and medium-sized enterprises (SMEs): the fragmented and often short-term focused assessment of...

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Putri Maria Theresia Kehi, I Wayan Sudiarsa, Maria Oktaviani Suryati, Yosefina Dehadi, Maria Karlinda

Analisis Klasifikasi Keputusan Belanja Konsumen Pada Toko Online XX Menggunakan Algoritma Decision Tree

Marketing

This study aims to analyze consumer purchasing behavior on e-commerce platforms using the Decision Tree algorithm as an easily interpretable classific...

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Velisia Visiana Matra, Daniel Tumpal Hamonangan Aruan

Analysis of the Effect of Firm-Generated Content (FGC) and User-Generated Content (UGC) on Brand Trust and Perceived Value mediated by Social Media Brand Engagement (SMBE): Empirical Study on Residential Property in Indonesia

Marketing

This study aims to explore the impact of User Generated Content (UGC) and Firm Generated Content (FGC) on brand engagement in social media, referred t...

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This study presents a timely and relevant investigation into the critical roles of Firm-Generated Content (FGC) and User-Generated Content (UGC) in sh...

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Sri Endang, Adnan Hakim, Sinarwaty

Service Quality and Customer Commitment Influence on Satisfaction: The Mediating Role of Trust

Marketing

This study aims to evaluate the influence of service quality and consumer commitment on fishermen's satisfaction with trust as a mediating variable at...

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