Imam Kanafi, Susminingsih Susminingsih, Heriyanto, Agus Arwani, Farid Saenong, Ahmad Hanif Muntahal Fahmi

Consumer Perceptions of Halal Food as Safer and More Ethical: Evidence from Indonesia and Australia

Marketing

This study aims to determine whether factors influencing intention to purchase halal food differ across religious and institutional contexts. This stu...

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Fatya Permata Ambyya Sukmedi, Palahudin, Rachmat Gunawan

Brand Equity and Brand Trust on Purchasing Decisions Somethinc Products with E-WOM as Intervening Variable (Case Study: Djuanda University 2023/2024 Students)

Marketing

This research aims to analyze the influence of brand equity and brand trust on purchasing decisions with electronic word of mouth (E-WOM) as an interv...

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This paper presents a pertinent investigation into the drivers of purchasing decisions, focusing on Somethinc products among university students. The...

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Muhammad Prima Jaya, Titiek Tjahja Andari, Chandra Ayu Pramestidewi

The Effect of Price, Service Quality and Brand Image on Grab Customer Satisfaction in Bogor

Marketing

This research aims to analyze the impact of price, service quality, and brand image on Grab customer satisfaction in Bogor, both simultaneously and pa...

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This research, titled "The Effect of Price, Service Quality and Brand Image on Grab Customer Satisfaction in Bogor," addresses a pertinent topic withi...

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Rahayu Mahardika, Mohamad Rifqy Roosdhani

Peran Mediasi Gaya Hidup dan Kelompok Referensi dalam Keputusan Pembelian

Marketing

Perkembangan coffee shop menjadikan tempat ini tidak hanya sebagai ruang konsumsi, tetapi juga bagian dari gaya hidup dan interaksi sosial....

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Lady Faerrosa, Nanang Suryadi, Raditha Dwi Vata Hapsari

Green Marketing in Community-Based Tourism: Strategies, Responses,Sustainability Outcomes, and Theoretical Foundations

Marketing

This article reviews empirical studies on green marketing in community-based tourism (CBT), as it is often treated merely as a promotional...

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Fariz Hilman Perdana, Yuli Kartika Dewi, Cosmas Gatot Haryono

Personal Selling, Brand Image Dan Brand Trust Universitas Dalam Keputusan Studi Mahasiswa

Marketing

Study decisions at private universities are becoming increasingly complex because prospective students face many institutional choices, unc...

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Muhammad Rezza Aditya Pratama, Mulyana

PENGARUH SOCIAL MEDIA MARKETING DAN EMAIL MARKETING TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN CUSTOMER TRUST SEBAGAI VARIABEL MEDIASI

Marketing

The rapid development of technology and changes in consumer behavior have encouraged retail companies to adopt digital marketing as a prima...

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Indah Wahyu Sulistiyani, Wahyu Setiawan

PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS PRODUK DAN PENGALAMAN BELANJA TERHADAP LOYALITAS PELANGGAN

Marketing

Penelitian ini dilatarbelakangi oleh menurunnya loyalitas pelanggan pengguna smartphone Samsung di Kota Semarang, yang dipengaruhi oleh men...

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This paper presents a timely investigation into the declining loyalty of Samsung smartphone users in Semarang, a phenomenon attributed to intense mark...

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Nurfadillah Anton, A Alwansyah, Edil Nurdin, Junaedi Junaedi, M. Indra Cahyadi

The Integrated Marketing Strategy in the Digital Age: Aligning Online and Offline Channels

Marketing

Dalam era digital yang terus berkembang, pentingnya menyelaraskan kanalpemasaran online dan offline menjadi krusial bagi keberhasilan strat...

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Dilawatil Hikmah, Meikol Benned

Penerapan Strategi Pemasaran Dalam Upaya Meningkatkan Minat Pengguna Jasa Pada Usaha Dekorasi Akaya Tent And Décor

Marketing

Jasa dekorasi pernikahan Akaya Tent and Décor berfokus pada strategi pemasaran digital melalui instagram. Strategi pemasaran yang efektif akan meningk...

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This paper addresses a highly relevant topic in contemporary business: the application of marketing strategies, specifically digital marketing via Ins...

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