Ermawati Ermawati, Arif Siaha Widodo, Santi Budiman

ANALYSIS OF BUYING INTEREST FROM FOLLOWERS ON INSTAGRAM FOOD BLOGGER

Marketing

The rapid growth of Instagram-based culinary marketing among MSMEs in Yogyakarta has highlighted the need for an empirically grounded framework that c...

Review:

This study addresses a highly relevant and timely topic concerning the efficacy of Instagram-based marketing, particularly for MSMEs in the burgeoning...

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Fatimah Az Zahra, Ratna Roostika

Social Media Marketing and iPhone Repurchase Intention: The Roles of FOMO and Materialism

Marketing

Purpose: This study applies the stimulus–organism–response (S-O-R) framework to examine how Social Media Marketing Effectiveness (SMME) influences iPh...

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Alif Baidhawi, Mira Afrina, Ken Ditha Tania, Rizka Dhini Kurnia

Determinants of Impulsive Buying During Shopee Flash Sales: Ajzen’s Theory of Planned Behavior Approach

Marketing

This research investigates the psychological elements that affect consumers’ impulsive buying behavior during Shopee flash sale events usin...

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Slamet Endro Prianto, Berlilana Berlilana, Rujianto Eko Saputro

Comparative Performance Analysis of Random Forest and Logistic Regression for Sentiment Classification of the Makan Bergizi Gratis Program on Platform X

Marketing

The rapid growth of e-commerce has made personalized product recommendations a crucial aspect of enhancing customer satisfaction and boosti...

Review:

This submission presents a significant disconnect between its stated title and the provided abstract. The title, "Comparative Performance Analysis of...

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Siti Widiati, Lana Izzul Azkia, Mirajiani Mirajiani

Pelatihan Kemasan dan Rebranding Logo Sebagai Upaya Penguatan Daya Saing UMKM Di Pasar Digital: Studi Kasus Kecamatan Tirtayasa

Marketing

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing produk UMKM di Kecamatan Tirtayasa melalui inovasi desain kemasan da...

Review:

This community service paper presents a highly relevant and timely initiative aimed at bolstering the competitiveness of Micro, Small, and Medium Ente...

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Raúl A. Pérez, Segundo Castro-Gonzáles

Strategic Features in Craft Beer Label Design and Their Impact on Consumer Preference

Marketing

This research aims to achieve a general objective: to analyze the key label design characteristics of craft beers and explore the role of s...

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Aniket Mishra

The Economics of Attention: YouTube’s Impact on Digital Purchasing Behavior

Marketing

This study explores YouTube’s role in shaping digital buying behavior within the attention economy, focusing on parasocial relations and co...

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Riska Ayu Pramesthi, Ayu Dita, Ilviana Ilviana

UPAYA PENINGKATAN DAYA JUAL SUSU KAMBING ETAWA SEGAR DENGAN DESAIN BRANDING DI DESA KALIWINING JEMBER

Marketing

Kegiatan pengabdian kepada masyarakat ini berfokus pada upaya peningkatan daya jual susu kambing etawa segar dengan desain branding di Desa Kaliwining...

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Aulia Ayu Pramesti, Ugy Soebiantoro, Virginia Mandasari

Pengaruh Kualitas Produk dan Online Customer Review Terhadap Keputusan Pembelian Produk Hand & Body Lotion Vaseline Gluta-Hya di Kota Surabaya

Marketing

Marketing plays a vital role in business success, where well-designed strategies such as high product quality and online customer reviews serve as a k...

Review:

This study offers a timely and relevant investigation into the critical factors influencing consumer purchasing decisions within the personal care mar...

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Rizky Amalia Amin, Ugy Soebiantoro, Virginia Mandasari

Pengaruh E-WOM dan Kualitas Produk Terhadap Keputusan Pembelian Cream Blush Wardah Colorfit di Kota Surabaya

Marketing

A major factor in Indonesia's booming cosmetics and beauty industry is people's increasing awareness of the power of makeup as a means of self-express...

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