Jesika Armelia Rambu Nalla, Elfis Umbu Katongu Retang

Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Membeli Ayam Pedaging (Broiler) Di Pasar Inpres Kota Waingapu Kabupaten Sumba Timur

Marketing

Peneltian ini bertujuan unuk untuk mengetahui pengaruh faktor kualitas, harga, lokasi, pendidikan, pendapatan, jumlah tanggungan dan selera...

View Full Research

Warseno Warseno, Po Abas Sunarya, Ageng Setiani Rafika

Faktor yang Mempengaruhi Masyarakat Berpindah Provider Brand Kartu Seluler

Marketing

This research aims to analyze the influence of Product Attributes, Variety Seeking Behavior and Promotion simultaneously (together) on Bran...

Review:

This study investigates the critical factors influencing brand switching behavior among cellular card users, specifically focusing on those who have t...

View Full Research

Rendy Amy Saputra, Najwan Abdurrahman

Analisis Dampak Ulasan Konsumen Terhadap Keputusan Pembelian di CW Coffee Kota Pontianak

Marketing

This study aims to analyze the factors influencing consumer purchasing power at CW Coffee, Pontianak City. The method used is a quantitativ...

View Full Research

DERLIS DANIEL DUARTE SANCHEZ, JANE ROSMARI ECHEVERRIA FERNANDEZ, EZEQUIEL ANTONIO RAMIREZ RODRIGUEZ

ESTUDIO DE MERCADO SOBRE PULPAS DE FRUTAS EN SALTOS DEL GUAIRÁ, PARAGUAY

Marketing

La pulpa de fruta es el resultado de procesar fruta fresca, donde se extrae su parte carnosa. Este producto se utiliza en la producción de...

View Full Research

Annisa Weriframayeni, Sri Mona Octafia, Elsa Widia

Digital Communication Strategy to Increase Visibility of Women's MSMEs: A Case Study of Padang City

Marketing

Women's participation in Indonesia's economy has long been a focus of attention. Notably, more than 60 percent of MSMEs (Micro, Small, and...

Review:

The paper, "Digital Communication Strategy to Increase Visibility of Women's MSMEs: A Case Study of Padang City," addresses a highly pertinent and cri...

View Full Research

A.Rohendi, Achmad Dheni Suwandhini, Ignatius Wiseto P. Agung, Nur Afifah Lutfina

Personal Branding di Era Digital (Studi Kasus KPBS Pangalengan)

Marketing

Perkembangan teknologi informasi dan komunikasi mendorong organisasi untuk membangun citra dan reputasi melalui ruang digital. Personal bra...

Review:

The paper, titled "Personal Branding di Era Digital (Studi Kasus KPBS Pangalengan)," addresses a highly relevant and contemporary issue: the strategic...

View Full Research

Nina Rahmadhani, Veni Rafida

The Effect of Shopee Paylater Access Convenience on Purchasing Decisions Moderated by Self-Control Among Gen Z in Surabaya

Marketing

This study aims to examine the effect of Shopee Paylater access convenience on purchasing decisions and to analyze the moderating role of s...

View Full Research

armansyah Msarusu, Jajang Suherman, Mutiara Ramadhani Latif Latif

The Influence of Digital Marketing and Perceived Ease of Use on Consumer Purchase Intention in the Shopee Marketplace

Marketing

The rapid development of digital technology has significantly influenced consumer shopping behavior, particularly through online marketplaces. This st...

Review:

This study provides a timely and relevant investigation into the critical factors influencing consumer purchase intention within the Shopee marketplac...

View Full Research

Doni Sahat Tua Manalu, Aprilia Nur Khasanah, Havifah Dyah Ayuningtyas, Siti Aminah, Winona Syahira Bahri, Maulana Ataus, Andini Wulandari

Pengaruh Konsistensi Konten Video Instagram terhadap Engagement dan Pendapatan di Nusantara Nishikigoi Goldenfish Center

Marketing

Era digital telah menjadikanl media sosiall sebagai alatl pemasaran yang penting bagi bisnis, termasuk industri ikan hias. Penelitian ini bertujuan un...

View Full Research

Sakinah Tul Marhamah Harahap, T . Edyansyah, Ikramuddin Ikramuddin Ikramuddin

Pengaruh Store Atmosphere, Location dan Service Quality Terhadap Kepuasan Pelanggan Di Griya Kupi Kota Lhokseumawe

Marketing

This study examined the influence of store atmosphere, location, and service quality on customer satisfaction at Griya Kupi. Primary data were collect...

Review:

This study effectively investigates the critical factors influencing customer satisfaction at Griya Kupi, specifically examining the impact of store a...

View Full Research