Ameresekere Tharindu, Sujeewa Damayanthi Doluwarawaththa Gamage, Jayawardene Ananda, Ranasinghe Asanga

Bridging the Green Gap: Fintech Adoption and Eco-Conscious Luxury Booking Behavior among Generation Z and Millennials — A Systematic Literature Review

Marketing

This systematic literature review examines how fintech-enabled sustainability features influence eco-consciousness on luxury hotel booking intentions...

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Davina Naja Suryantoro, Naomi Haswanto

ANALYSIS OF "YK" IDENTITY VISUAL AS A PART OF THE CITY OF YOGYAKARTA'S CITY BRANDING

Marketing

City branding is an effort to form a brand of a city with the aim of introducing and marketing the city to the target. As a city that is famous for it...

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Azizul Azman, Mohd Shahrizal Sunar, Muhamad Najib Zamri

Personalizing E-Commerce Experiences: A Machine Learning Framework for Dynamic Gamification and Customer Engagement

Marketing

E-commerce platforms are increasingly challenged to sustain customer engagement amidst intensifying competition. Traditional gamification approaches,...

Review:

This paper addresses the increasingly critical challenge of sustaining customer engagement in the highly competitive e-commerce landscape, where tradi...

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Michael Lizar

A Multiple Linear Regression Analysis of Tiktok’s Marketing Strategies and E-Commerce Sustainability in Greater Jakarta, Indonesia

Marketing

Indonesia’s rapidly expanding digital economy has positioned TikTok as a dominant force in social commerce. However, empirical evidence regarding the...

Review:

This study offers a timely and relevant examination of TikTok's marketing strategies and their impact on E-commerce sustainability within Indonesia's...

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Howardi Visza Adha, Muhammad Syahril Hendri

The Influence of Brand Equity and Product Quality on Cimory Yoghurt Squeeze Purchase Decisions in Koto Tangah District, Padang City

Marketing

This study aims to find out how the variables of Brand Equity and Product Quality affect the purchase decision of cimory yoghurt squeeze in Koto Tanga...

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Fitry Primadona, Sapta N irwandar, Hartoyo Hartoyo, Lilik Noor Yuliati, Laily Dwi Arsyianti

The Role of Halal Certification in Increasing the Interest of Muslim Consumers in Halal Tourism Destinations

Marketing

This research examines the role of halal certification in increasing the interest of Muslim consumers in halal tourismdestinations. Through a qualitat...

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Nanda Nanda, Lailatul Sa'dah

The Influence of Social Media, Brand Image and Location on the Decision to Stay at Imelda Hotel Kota Padang

Marketing

This study aims to determine the influence of social media, brand image and location on the decision to stay at imelda hotel in Padang city. The sampl...

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This study, titled "The Influence of Social Media, Brand Image and Location on the Decision to Stay at Imelda Hotel Kota Padang," addresses a highly r...

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Darman Darman, Devi Triana Rosa

The Effect Of The Implementation Of Customer Relationship Management, Increasing Experiental Marketing, And The Application Of Religiosity On The Loyalty Of Diversification Savings Customers Of Bank Nagari Syariah Olo Padang Branch

Marketing

This study aims to determine the influence of the Implementation of Customer Relationship Management, Increasing Experiental Marketing, and the Applic...

Review:

This study provides an intriguing look into the drivers of customer loyalty within the specialized context of Islamic banking, specifically focusing o...

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David Malik, Yogi Rahmatulla

The Influence of Marketing Communication and Service Quality on the Satisfaction of Tourists of Air Manis Beach in Padang City, West Sumatra

Marketing

The problem in this study is how the influence of marketing communication and service quality on the satisfaction of tourists at Air Manis Beach in Pa...

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The manuscript investigates the critical factors of marketing communication and service quality influencing tourist satisfaction at Air Manis Beach in...

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Bonanchya Rampow Tallamma, Amir Jaya, Jerliyen Pramita Londong

The Influence of Brand Image, Brand Equity, and Influencers on Yamaha Motorcycle Purchase Decisions among University Students

Marketing

Previous research has reported mixed findings regarding the effectiveness of brand image and brand equity in shaping young consumers’ purchasing decis...

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