Sari Wulandari, Atya Nur Aisha, Litasari Widyastuti Suwarsono

Pendampingan Manajemen Pemasaran Terpadu pada Perkumpulan Pengusaha Kecil dan Menengah (PPKM) Kabupaten Bandung

Marketing

Krisis Covid-19 berdampak pada situasi kestabilan ekonomi UMKM, termasuk para pelaku usaha yang tergabung dalam PPKM Kabupaten Bandung. Per...

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This abstract presents a timely and highly relevant community engagement initiative aimed at enhancing integrated marketing management capabilities fo...

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Hendra Kurniawan, Ika Nur Fajri

Pembuatan Media Promosi Online Berupa Website pada Gutera Olah Pangan

Marketing

Pasca pendemi Covid-19 yang terjadi di Indonesia telah banyak merubah gaya promosi para pelaku usaha. Banyak pelaku usaha UMKM (Usaha Mikro...

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Bhanu Sri Nugraha, Lukman Lukman

Pelatihan Manajemen Konten Sosial Media Untuk Promosi Rental Perlengkapan Bayi “Teman Bayiku”

Marketing

Teman Bayiku merupakan usaha rumahan (UKM) yang bergerak dalam bidang jasa penyewaan dan jual beli perlengkapan bayi. Selama menjalankan us...

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Mardatillah Mardatillah, Deno Rana, Brenda Chen, Nabilah Fadhilah, Yunita Sava

Pemberdayaan Perempuan Melalui Inovasi Pemasaran Pada UMKM Dapur Boncel di Kelurahan Sumber Rejo Kotamadya Balikpapan

Marketing

Keterbatasan perempuan dalam inovasi pemasaran digital dan non digital menjadi kendala untuk memaksimal usaha yang dimilikinya, hal inilah...

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Mulia Sulistiyono, Rizki Hanif Fansyah, Bernadhed Bernadhed, Rizqi Sukma Kharisma

Pemanfaatan Teknologi Virtual Reality dalam Promosi Desain Rumah pada CV Kurnia Jaya

Marketing

Kegiatan pengabdian kepada masyarakat (PkM) yang dilakukan pada CV Kurnia Jaya bertujuan untuk memanfaatkan teknologi Virtual Reality (VR)...

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This paper presents a timely and relevant community engagement project (PkM) conducted at CV Kurnia Jaya, focusing on the innovative application of Vi...

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Muhammad Iqbal Mahdi, Jeihan Ali Azhar, Anindita Imam Basri

Determinants of Halal Cosmetics Purchase Intention in Gen-Z: An Empirical Study in Java Island

Marketing

This study aims to analyze the influence of halal marketing, halal labeling, knowledge, brand image, and product quality on the interest in buying hal...

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This study offers timely and valuable insights into the determinants of halal cosmetics purchase intention among the Gen-Z demographic, a critical and...

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Hamidah Hamidah, Rifaatul Indana

E-Marketing Determinants of Bank Syariah Indonesia Mobile Banking Customer Loyalty (Study D.I. Yogyakarta)

Marketing

This study aims to examine the influence of e-trust, e-service quality, e-satisfaction, and electronic word of mouth (e-WOM) on customer loyalty among...

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The study, "E-Marketing Determinants of Bank Syariah Indonesia Mobile Banking Customer Loyalty (Study D.I. Yogyakarta)," offers a relevant and timely...

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Mar’atus Solikhah, Rudi Ferdiansah, Arif Rohman Hakim

Data Science Utilization in Consumer Trend Prediction: A Qualitative Study on an e-commerce Market Research Team in Indonesia

Marketing

In the era of digital transformation, the e-commerce industry in Indonesia faces great challenges in understanding and responding to changes in consum...

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This study tackles a highly pertinent and timely subject: the utilization of data science for consumer trend prediction within the rapidly evolving In...

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Abdul Robi Padri, Mar’atus Solikhah, Rudi Ferdiansah

Strategic Role of Artificial Intelligence in Reshaping Global Digital Marketing: Opportunities and Organizational Challenges

Marketing

This study explores the strategic role of artificial intelligence (AI) in transforming digital marketing practices across global companies. In the era...

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Fiyas Mahananing Puri, Surya Tri Atmaja Ramadhani, Dewi Anisa Istiqomah, Vikky Aprelia Windarni, Kardilah Rohmat Hidayat

Analisis Rekomendasi Pembuatan Produk Menggunakan RStudio Dan Twitter (Studi Kasus : Git Solution)

Marketing

Dalam lanskap korporat kontemporer, internet telah muncul sebagai alat fundamental untuk meningkatkan penjualan dan layanan pelanggan, teru...

Review:

This paper presents a timely and relevant study on leveraging big data from social media for product recommendations, specifically addressing the chal...

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