Dahlia, Kadori Haidar, Indah Permatasari

Pengaruh Kualitas Produk Terhadap Keputusan Pembelian di Toko Pakaian Gigg store Jalan Muhammad Yamin Samarinda

Marketing

Abstrak Kualitas produk sangat penting bagi pembeli, pada prinsipnya konsumen menginginkan produk yang bisa dibeli dengan harga murah namun dengan kua...

Review:

The submitted paper, "Pengaruh Kualitas Produk Terhadap Keputusan Pembelian di Toko Pakaian Gigg store Jalan Muhammad Yamin Samarinda," addresses a fu...

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Dhila Nur Aprilianti, Ilham Abu, Riyo Riyadi

PENGARUH ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE (STUDI PADA MAHASISWA AKTIF PENDIDIKAN EKONOMI UNIVERSITAS MULAWARMAN)

Marketing

Online customer review dianggap merupakan salah satu faktor yang cukup penting dalam mempengaruhi keputusan pembelian. Penelitian ini dilakukan dengan...

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The submitted manuscript investigates a highly relevant topic within the contemporary e-commerce landscape: the influence of online customer reviews o...

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Mutiara Rahmah, Vitria Puri Rahayu, Noor Ellyawati

ANALISIS KEPUTUSAN PEMBELIAN PRODUK TAS JIMS HONEY DI KOTA SAMARINDA

Marketing

Purchasing decisions are important for the sustainability of a business, this study aims to determine how purchasing decisions are made at the Jims Ho...

Review:

This study, titled "ANALISIS KEPUTUSAN PEMBELIAN PRODUK TAS JIMS HONEY DI KOTA SAMARINDA," addresses a pertinent topic in marketing and business susta...

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Eka Sofiati

OPTIMIZING B2B E-COMMERCE DEVELOPMENT AND ONLINE MARKETING WITH THE LINEAR SEQUENTIAL METHOD

Marketing

Tujuan. Dalam dunia bisnis, persaingan merupakan aspek yang tidak terhindarkan, terutama dengan kemajuan pesat dalam teknologi informasi. Perkembangan...

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Valensia Febiola Atan, Audita Nuvriasari

Contribution of Market Orientation, Marketing Capability and E-commerce Adoption in Influencing the Marketing Performance of Coffee Shop in Yogyakarta

Marketing

The purpose of this research is to examine how Yogyakarta coffee shops' marketing performance is impacted by market orientation, marketing capability,...

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Rodliyatuz Zahro’, Zulfa Laila Fitri, Hafizhan Arhab Juswil

The Commodification of Religious Arguments in Digital Marketing: A Semiotic Study by Roland Barthes on the TikTok Account @Jilbrave

Marketing

Social media has had a widespread influence on the industrial world, with some players successfully shifting from an exploitative orientation to relig...

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This paper tackles a highly relevant and timely topic concerning the intersection of religion, digital marketing, and commercial exploitation within t...

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Monica Septiani, Suhroji Adha, Hero Wirasmara Kusuma

Pengaruh Fasilitas dan Pelayanan terhadap Loyalitas Pelanggan pada Cafe Tepian Laut Merak

Marketing

This study aims to analyze the influence of facilities and service quality on customer loyalty at Café Tepian Laut Merak. The research employed a quan...

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Lale Puspita Kembang, Rian Indranopa, Amirudin Kalbuadi

Efektivitas Bauran Promosi dalam Meningkatkan Volume Penjualan di Art Shop Sukarara Lombok Tengah

Marketing

Promoting company products so that they are known to the wider community, not only by promoting through social media or using online media, but promot...

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Dito Agustian, Febiana Aura Annisa, Novrian Novrian

Monetisasi Media Digital Oleh SCM: Model Bisnis Berbayar di Platform Vidio

Marketing

Transformasi digital telah mendorong perusahaan media untuk mengubah strategi bisnis mereka agar dapat bertahan dalam lanskap industri yang semakin ko...

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Distyaning Tri wahyuni_23

Antara Citra dan Konsumsi (Strategi Endorsemen Selebriti dalam Membangun Loyalitas Merek pada Generasi Milenial dan Gen Z)

Marketing

Di era digital yang terus berkembang, strategi endorsement selebriti berperan penting dalam membentuk loyalitas merek, terutama di kalangan milenial d...

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This paper, "Antara Citra dan Konsumsi (Strategi Endorsemen Selebriti dalam Membangun Loyalitas Merek pada Generasi Milenial dan Gen Z)," offers a tim...

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