Marketing Journals | Jurnal Online Page 26

STRATEGI PEMASARAN KERIPIK PISANG PADA INDUSTRI RUMAH TANGGA PASUNDAN DI KELURAHAN NUNU KECAMATAN TATANGA KOTA PALU

Marketing

Pemasaran merupakan elemen krusial dalam pengembangan usaha, termasuk pada industri rumah tangga seperti Keripik Pisang Pasundan di Kota Palu. Tujuan...

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The submitted paper, "STRATEGI PEMASARAN KERIPIK PISANG PADA INDUSTRI RUMAH TANGGA PASUNDAN DI KELURAHAN NUNU KECAMATAN TATANGA KOTA PALU," addresses...

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Irwan Christanto Edy

Factors Shaping the Cognitive Dissonance of Online Consumers (Study of Fashion Products on Shopee in Indonesia)

Marketing

The study aims to determine the influence of websites on emotion-mediated and cognitive dissonance and moderated lifestyle and gender. The research us...

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The study addresses a highly relevant and contemporary issue by investigating cognitive dissonance among online consumers of fashion products, specifi...

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Putri Nilam Kencana, Ngadino Surip Diposumarto, Yuary Farradia

The Influence of Market Orientation and Product Innovation on the Marketing Performance of Fashion SMEs in South Tangerang City

Marketing

The purpose of this study is to investigate how product innovation and market orientation affect the marketing performance of fashion SMEs in South Ta...

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The study titled "The Influence of Market Orientation and Product Innovation on the Marketing Performance of Fashion SMEs in South Tangerang City" add...

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Ipung Dwiansyah, Budi Santoso, Nursaidah Nursaidah

Strategi Pemasaran Pasca Pandemi Covid-19 Pada UMKM Mie Nyaman Rembangan, Jember

Marketing

Pada saat pasca pandemic covid-19 di indonesia sangat berdampak pada kelangsungan kehidupan masyarakat, salah satunya pada sektor perekonomian seperti...

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This paper addresses a highly pertinent and critical issue concerning the survival and growth of Micro, Small, and Medium Enterprises (MSMEs) in the p...

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Ilham Agsan Ramadhan, Riski Taufik Hidayah, Salsabila Aisyah Alfaiza

The Impact of TikTok eWOM on Fore Coffee Purchase Intention in Bandung

Marketing

This study investigates how electronic word of mouth (eWOM) on TikTok influences consumers' purchase intention toward Fore Coffee products in Bandung,...

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This study addresses a highly relevant and timely topic concerning the influence of TikTok's electronic word of mouth (eWOM) on consumer purchase inte...

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Astika Ulfah Izzati, Frianka Anindea, Welan Mauli Angguna, Andriansyah Andriansyah

Swipe, Stream, and Splurge: Systematic Literature Review on The Triggers of Impulsive Buying in Live Streaming Commerce

Marketing

Recently live streaming has become popular media that enabling public to broadcast their video content through numerous platform (i.e., social media a...

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This systematic literature review, "Swipe, Stream, and Splurge," addresses a highly pertinent and timely topic: the triggers of impulsive buying withi...

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Claudia Brauer, Julia Pronnet, Anita Zehrer

Examining Adoption and Effectiveness of WhatsApp as a Marketing Tool: An Example of an Austrian Fitness and Health Center

Marketing

This study explores the factors influencing user acceptance and intention to use WhatsApp as a business-to-consumer (B2C) communication and marketing...

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This study offers a timely and relevant investigation into the adoption and effectiveness of WhatsApp as a marketing tool within the fitness industry,...

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Shafiera Aulia Puteri, Achmad Wildan Kurnaiwan

PENDAMPINGAN UMKM MORING KAMPUNG SUKADANA DALAM MENINGKATKAN KETERJANGKAUAN PENJUALAN MELALUI MEDIA SOSIAL

Marketing

Dalam era digital saat ini, kemampuan pelaku usaha memanfaatkan media sosial sebagai sarana promosi menjadi kunci dalam mengembangkan usaha, termasuk...

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The study titled "PENDAMPINGAN UMKM MORING KAMPUNG SUKADANA DALAM MENINGKATKAN KETERJANGKAUAN PENJUALAN MELALUI MEDIA SOSIAL" addresses a highly relev...

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Chintya Amanda Br Ginting, Hafiza Adlina

The Influence Of Perceived Ease Of Use And Security On The Consumptive Behavior Of OVO Users In Medan City

Marketing

This study aims to determine the effect of perceived ease of use and security on the consumptive behavior of OVO users in medan cities. The research m...

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This study addresses a highly relevant topic in the digital economy, investigating the influence of perceived ease of use and security on the consumpt...

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This abstract outlines a highly relevant community service initiative addressing a critical need within the Indonesian economic landscape. Micro, Smal...