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Accelerating Promotional Media on Social Media for Brand Awareness Forest Smoothie

Introduction

Accelerating promotional media on social media for brand awareness forest smoothie. Accelerate Forest Smoothie's brand awareness on Instagram. We redesigned promotional media with a modern, consistent design using a design sprint, boosting engagement.

Abstract

With high deforestation rates, reforestation is important to restore the ecosystem. Forest Smoothie, an international beverage company with the concept of "buying a smoothie equals planting a tree", faced the problem of lack of brand awareness on Instagram. Observation shows that their Instagram feed is monotonous and inconsistent in design, typography, and colour. This research aims to redesign Forest Smoothie's social media promotion with a modern and attractive design, using bright colours, consistent typography, and illustrations that reflect the brand's character. Using the design sprint method, this research went through the understand, diverge, decide, prototype, and validate stages. The result is an Instagram feed template that effectively attracts audience engagement. Validation through questionnaires showed positive responses regarding the recognizable concept, colour, typography readability, consistency, and interaction.

Review

This paper presents a focused case study addressing the critical need for enhanced brand awareness for "Forest Smoothie," a company with an admirable eco-conscious mission. The research effectively identifies a common practical problem: the detrimental impact of an inconsistent and monotonous social media presence on brand perception. The application of the Design Sprint methodology, moving systematically from understanding the problem to a validated prototype, is a clear strength, ensuring a structured approach to design-led problem-solving. The objective to create a modern, attractive, and consistent Instagram feed, leveraging specific visual elements like bright colors, coherent typography, and illustrative content, is well-articulated and directly targets the identified shortcomings. The successful delivery of a tangible Instagram feed template and its validation through positive user feedback on key design attributes are commendable outcomes. However, from an academic standpoint, several areas could significantly strengthen the paper. The abstract currently lacks an explicit theoretical framework to underpin the design decisions and potential impact. Integrating established theories from branding, visual communication, or social media marketing would provide a more robust academic foundation for the practical interventions. Methodological reporting could also be enhanced by providing further detail on the Design Sprint implementation, such as participant selection, the duration of each stage, and more specific criteria for assessing "effective engagement" during the prototyping and validation phases. Most critically, while positive questionnaire responses are a good start, the abstract indicates no empirical metrics (e.g., actual follower growth, engagement rates, reach, or conversion) that would directly substantiate the "acceleration" of brand awareness implied by the title. The sample size for the questionnaires is also not mentioned, which limits the assessment of validation rigor. Overall, this study offers a pragmatic and well-structured approach to solving a real-world branding challenge through design intervention, effectively demonstrating the perceived impact of improved visual consistency and appeal on social media. It serves as a valuable example of applied design research. However, for a full journal publication, a deeper academic grounding, more comprehensive methodological detail, and a more robust, multi-faceted validation approach that includes quantitative performance metrics would significantly enhance its scholarly contribution and generalizability. Therefore, I recommend *major revisions* to address these points, particularly regarding theoretical integration and a more rigorous, empirical assessment of the proposed solution's actual impact on brand awareness.

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