Marketing Journals | Jurnal Online Page 24

This study examines consumer responses to sustainable product labels (eco-labels) and their influence on purchasing decisions in Indonesia....

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This study provides a valuable examination of consumer responses to sustainable product labels (eco-labels) and their influence on purchasing decision...

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Loso Judijanto

Customer Relationship Management (CRM) in Modern Retail: A Bibliometric Study

Marketing

Customer Relationship Management (CRM) has emerged as a strategic cornerstone for modern retail, driven by the dual forces of customer-cent...

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This bibliometric study on Customer Relationship Management (CRM) in modern retail offers a timely and pertinent analysis of a critical area for both...

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Laura Guimarães Corrêa, Valquíria Lopes Rabelo

O desafio na experiência de leitura da <i>Coleção Particular</i>: a estratégia mercadológica de uma (i)legibilidade

Marketing

Este trabalho busca compreender como as configurações visuais e gráficas de um livro contribuem para a oferta de sentidos e a experiência de leitura,...

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The submitted work, "O desafio na experiência de leitura da *Coleção Particular*: a estratégia mercadológica de uma (i)legibilidade," offers a compell...

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Zunita Afifatur Rohmah, Anwar Hakim Darajat, Endah Siswati

Strategi Pemasaran dalam Meningkatkan Volume Penjualan pada Toko Bangunan Mandiri Jaya Tlogo Kanigoro Blitar

Marketing

Penelitian ini dilaksanakan di Toko Bangunan Mandiri Jaya Tlogo, mulai tanggal 01 Maret hingga 01 Mei 2023. Tujuan penelitian adalah untuk...

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This paper investigates the marketing strategies employed by Toko Bangunan Mandiri Jaya Tlogo in Blitar, aiming to identify and analyze their impact o...

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Novita Sari, Novita Putri Diantanti, Sutowo

Pengaruh Suasana Café, Etika Pelayanan dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan di Coffee Shop dan Bistro Cak Kreebo Wlingi

Marketing

Kuliner paidai saiait ini merupaikain usaihai yaing aimait berkembaing, sehinggai bainyaik persaiingain. Beraigaim bentuk persaiingain di s...

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This study meticulously investigates the critical determinants of customer satisfaction within the highly competitive culinary sector, focusing specif...

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Erdina Trianindi Nindi, Eko Adi Susilo

Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Konsumen

Marketing

Tingkat kepuasan konsumen yang tinggi  dipengaruhi oleh kualitas produk dan harga. Penelitian ini bertujuan untuk mengetahui pengaruh...

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This study provides a quantitative investigation into the long-established relationship between product quality, price, and consumer satisfaction, a f...

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Risma Kumillaella, Eko Adi Susilo, Indria Guntarayana

Pengaruh Brand Image, Kualitas Produk dan Promosi terhadap Minat Beli Konsumen pada Joko Café And Eatery di Kota Blitar

Marketing

This research aims to carry out an analysis of the influence of brand image, product quality and promotion on consumer purchasing interest...

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This research presents a quantitative study aimed at analyzing the influence of brand image, product quality, and promotion on consumer purchasing int...

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Martianawati, Tuffaillah Muawina Nur, Ahmad Lathifi

Brand Image as a Determinant of Patient Decision-Making in Inpatient Healthcare Utilization

Marketing

Healthcare has evolved from provider-centered to consumer-oriented models, making brand image crucial in patient decision-making. However,...

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This study presents a timely and relevant investigation into the role of brand image as a determinant of patient decision-making in the context of inp...

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Candela Montero Río

A publicidade encuberta nas redes sociais da man dos líderes de opinión ou influencers

Marketing

No presente documento lévase a cabo unha análise da figura dos influencers, a súa labor nas redes sociais e de que xeito se introduce a pub...

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This paper addresses a highly pertinent and contemporary issue: the phenomenon of covert or disguised advertising mediated by social media influencers...

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This paper, titled "Digitalisasi Pemasaran UMKM Desa Puntukdoro Berbasis Web dan Geotagging untuk Penguatan Ekonomi Lokal," addresses a highly relevan...