Marketing Journals | Jurnal Online Page 23

Application of Brand Ambassador and Product Reviews to Improve Purchasing Decisions for Scarlett Whitening Products

Marketing

The purpose of this research is to determine the influence of brand ambassadors and product reviews on purchase decisions for Scarlett Whit...

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This research effectively tackles a highly relevant topic: the influence of brand ambassadors and product reviews on consumer purchasing decisions, sp...

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Sri Wulandari Br Tarigan, Nikasyah Limbong, Novia Christiani Tampubolon, Christin Lince Natalia Manalu, Debora Tarigas Marpaung, Yemima Eleonore Nadapdap, Iqbal Syaputra, Muammar Rinaldi

The Effect Of Product Quality Of UMKM Bolu Menara On Buying Interest Of Faculty Of Economics Students

Marketing

This study aims to examine the effect of product quality of Bolu Menara MSMEs on buying interest of students of the Faculty of Economics, S...

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This study timely investigates the pertinent relationship between product quality, specifically from the 'Bolu Menara' MSME, and the buying interest o...

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Dewi Larasati Sinaga, Abed Nego Siregar, Fitry Ulinda Tinambunan, Sarah Lylia Saragi, Veranita Sitio, Yefoni Banjarnahor

THE INFLUENCE OF BRAND IMAGE ON THE PURCHASE DECISION OF MOMOYO PRODUCTS BY STUDENTS OF THE FACULTY OF ECONOMICS AT UNIMED

Marketing

This study aims to analyze the influence of brand image on purchasing decisions of Momoyo products among students of the Faculty of Economi...

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This study tackles a pertinent topic in consumer behavior, examining the influence of brand image on purchasing decisions, specifically focusing on Mo...

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Riris Amigo Simatupang, Gaby P.F Tampubolon, Idrus Hamonangan Pane, Muammar Rinaldi

The Impact of E-ticketing Implementation and Service Quality on Kai-Access Application User Satisfaction

Marketing

The increase in digitalization within the transportation sector has driven PT Kereta Api Indonesia (PT KAI) to implement an e-ticketing sys...

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This study presents a timely and relevant examination of user satisfaction with the KAI Access e-ticketing application, a critical component of PT KAI...

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Kustiawati Ningsih, Halimatus Sakdiyah, Medi Yana

STRATEGI PEMASARAN DIGITAL PRODUK BATIK ECOPRINT KELOMPOK IBU-IBU FATAYAT NU

Marketing

Karena sifatnya yang unik, batik ditetapkan sebagai warisan kemanusiaan untuk kebudayaan lisan dan non-bendawi oleh UNESCO. Hingga saat ini perkembang...

Review:

This paper presents a timely and relevant exploration into the digital marketing strategies employed by the Fatayat NU Women's Group for their unique...

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Ayat Wijaya Sampurna, Maftukhatusolikhah Maftukhatusolikhah, Rinol Sumantri

Marketing Mix Analysis of Financing Products BMT Insan Mulia Palembang

Marketing

This research was conducted to determine the implementation of the marketing mix at BMT Insan Mulia Palembang. This research uses the 7P marketing mix...

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The paper titled "Marketing Mix Analysis of Financing Products BMT Insan Mulia Palembang" presents a relevant investigation into the operational marke...

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Nur Mifta Rahma, Yusmanizar Yusmanizar, Andi Vita Sukmarini, Muhammad Darwis, Prayudi Prayudi, Nur Widia Purwanda

The Positive Rules for Using Social Media in Marketing Communication Strategy

Marketing

The use of social media as a marketing communication tool has also had a positive impact. Diverse and interactive content on platforms such as Instagr...

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This paper, titled 'The Positive Rules for Using Social Media in Marketing Communication Strategy,' investigates the application and impact of social...

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Moh Raihan Aditiya Primadito, Heru Setiyadi, Vifi Nurul Choirina

Saluran dan Bauran Pemasaran Produk Agribisnis di Peternakan Donba Enggar Kecamatan Pare Kabupaten Kediri

Marketing

This study was conducted at Donba Enggar Farm, located in Pare District, from November to December 2024, with the aim of identifying the marketing cha...

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This study addresses a highly relevant topic in agribusiness marketing, focusing on the channels, margins, and marketing mix of products from Donba En...

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Dewi Indriani Jusuf

The Role of the Instagram Application in Increasing Brand Awareness in Companies

Marketing

This research aims to explore the role played by the social media platform Instagram in increasing brand awareness for companies. With the increasing...

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This paper addresses a highly relevant and timely topic concerning the strategic utilization of Instagram for enhancing brand awareness in companies,...

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This paper addresses a highly relevant and timely topic concerning the application of digital marketing strategies, specifically social media, for Mic...