Marketing Journals | Jurnal Online Page 21

In recent years, China's science and technology have developed rapidly, its economy has become more prosperous, and consumers' demand for cosmetics ha...

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This paper proposes an examination of traditional versus modern marketing strategies, specifically within the context of the Pechoin cosmetics industr...

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Deasy Sandya, Yesi Suhartini, Rizka Noristaman, Andri Asmari, Arif Nugraha Kurniadi, Yusnaini Yusnaini, Diki Iskandar, Adrie Charviandi, Hipdi Khumaedillah, Adela Cahyo Putro, Dini Wardianti

Penguatan Kompetensi Sales dan Strategi Pemasaran Konvensional Bagi UMKM

Marketing

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pemasaran konvensional dan kualitas sumber daya manusia di CV Dharma M...

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The paper, titled "Penguatan Kompetensi Sales dan Strategi Pemasaran Konvensional Bagi UMKM," presents a compelling community service program aimed at...

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Ananda Rendy Muhammad, Yos Horta Meliala, Citra Eka Putri

Pengaruh Social Media Marketing Instagram @erigostore Terhadap Minat Beli Melalui Brand Awareness

Marketing

Social Media Marketing (SMM) telah menjadi strategi utama dalam pemasaran digital, terutama melalui platform seperti Instagram. Penelitian ini bertuju...

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This study addresses a highly pertinent and contemporary topic in digital marketing: the impact of Instagram Social Media Marketing (SMM) on consumer...

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Yedi Santoso, Ibnu Hamad, Novita Damayanti

Strategi Komunikasi Pemasaran Terpadu Dalam Membentuk Brand Image “Metric” Premium Cabinetry System

Marketing

Komunikasi pemasaran terpadu memiliki peran krusial dalam membentuk citra merek suatu perusahaan. Penelitian ini menganalisis strategi komunikasi pema...

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This paper, "Strategi Komunikasi Pemasaran Terpadu Dalam Membentuk Brand Image ‘Metric’ Premium Cabinetry System," offers a relevant and insightful ex...

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Larasati Nikita Putri, Lathifa Prima Ghanistyana, Erni Haryati, Fadli Dzil Ikram

Implementasi Cyber Relations D’prima Hotel Dalam Membangun Loyalitas Customer

Marketing

Penelitian ini mengkaji implementasi cyber relations yang dilakukan oleh D’Prima Hotel dalam membangun loyalitas pelanggan di era digital. Perkembanga...

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This paper, "Implementasi Cyber Relations D’prima Hotel Dalam Membangun Loyalitas Customer," offers a timely and relevant exploration into the strateg...

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Henil Shah , Pankti Mehta, Jignesh Vidani

A Study on Comparative Analysis Regarding Gen-Z’s Perception Over Domino’s Pizza and Pizza Hut in Ahmedabad City

Marketing

This study investigates Generation Z's perceptions of Domino’s and Pizza Hut in Ahmedabad, focusing on factors such as food quality, pricing, and bran...

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This study offers an interesting comparative analysis of Generation Z's perceptions of Domino's Pizza and Pizza Hut within the specific context of Ahm...

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Qinan Nazratulya Shafa, Hasbullah, I Nyoman Yoga Sumadewa

Mascot Design of Zara and Vano as a Marketing Strategy for Zabava Labs

Marketing

The development of online games is in line with advances in computer and network technology, including Web3 which includes the use of Blockchain, smar...

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This paper proposes a timely and relevant intervention for Zabava Labs, a Web3 online game company, by addressing the critical issue of brand identity...

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Indry Chairina, I Nyoman Yoga Sumadewa, Ashar Bnyu Lazuardi

Designing a Business Profile Video to Increase Interest in Cooperation at the Forest Smoothie Company

Marketing

Forest Smoothie faces challenges in increasing interest in cooperation with potential business partners. This research aims to design a Business Profi...

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This paper addresses a highly relevant practical challenge faced by companies like Forest Smoothie: enhancing Business-to-Business (B2B) cooperation i...

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Suria Ningsih, I Nyoman Yoga Sumadewa, Ni Putu Sinta Dewi

Accelerating Promotional Media on Social Media for Brand Awareness Forest Smoothie

Marketing

With high deforestation rates, reforestation is important to restore the ecosystem. Forest Smoothie, an international beverage company with the concep...

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This paper presents a focused case study addressing the critical need for enhanced brand awareness for "Forest Smoothie," a company with an admirable...

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This study presents a timely and relevant investigation into the digital interest surrounding nature-based accommodation, specifically glamping, withi...