Mar’atus Solikhah, Rudi Ferdiansah, Arif Rohman Hakim

Data Science Utilization in Consumer Trend Prediction: A Qualitative Study on an e-commerce Market Research Team in Indonesia

Marketing

In the era of digital transformation, the e-commerce industry in Indonesia faces great challenges in understanding and responding to changes in consum...

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This study tackles a highly pertinent and timely subject: the utilization of data science for consumer trend prediction within the rapidly evolving In...

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Abdul Robi Padri, Mar’atus Solikhah, Rudi Ferdiansah

Strategic Role of Artificial Intelligence in Reshaping Global Digital Marketing: Opportunities and Organizational Challenges

Marketing

This study explores the strategic role of artificial intelligence (AI) in transforming digital marketing practices across global companies. In the era...

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Fiyas Mahananing Puri, Surya Tri Atmaja Ramadhani, Dewi Anisa Istiqomah, Vikky Aprelia Windarni, Kardilah Rohmat Hidayat

Analisis Rekomendasi Pembuatan Produk Menggunakan RStudio Dan Twitter (Studi Kasus : Git Solution)

Marketing

Dalam lanskap korporat kontemporer, internet telah muncul sebagai alat fundamental untuk meningkatkan penjualan dan layanan pelanggan, teru...

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This paper presents a timely and relevant study on leveraging big data from social media for product recommendations, specifically addressing the chal...

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Dahlia, Kadori Haidar, Indah Permatasari

Pengaruh Kualitas Produk Terhadap Keputusan Pembelian di Toko Pakaian Gigg store Jalan Muhammad Yamin Samarinda

Marketing

Abstrak Kualitas produk sangat penting bagi pembeli, pada prinsipnya konsumen menginginkan produk yang bisa dibeli dengan harga murah namun dengan kua...

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The submitted paper, "Pengaruh Kualitas Produk Terhadap Keputusan Pembelian di Toko Pakaian Gigg store Jalan Muhammad Yamin Samarinda," addresses a fu...

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Dhila Nur Aprilianti, Ilham Abu, Riyo Riyadi

PENGARUH ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE (STUDI PADA MAHASISWA AKTIF PENDIDIKAN EKONOMI UNIVERSITAS MULAWARMAN)

Marketing

Online customer review dianggap merupakan salah satu faktor yang cukup penting dalam mempengaruhi keputusan pembelian. Penelitian ini dilakukan dengan...

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The submitted manuscript investigates a highly relevant topic within the contemporary e-commerce landscape: the influence of online customer reviews o...

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Mutiara Rahmah, Vitria Puri Rahayu, Noor Ellyawati

ANALISIS KEPUTUSAN PEMBELIAN PRODUK TAS JIMS HONEY DI KOTA SAMARINDA

Marketing

Purchasing decisions are important for the sustainability of a business, this study aims to determine how purchasing decisions are made at the Jims Ho...

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This study, titled "ANALISIS KEPUTUSAN PEMBELIAN PRODUK TAS JIMS HONEY DI KOTA SAMARINDA," addresses a pertinent topic in marketing and business susta...

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Eka Sofiati

OPTIMIZING B2B E-COMMERCE DEVELOPMENT AND ONLINE MARKETING WITH THE LINEAR SEQUENTIAL METHOD

Marketing

Tujuan. Dalam dunia bisnis, persaingan merupakan aspek yang tidak terhindarkan, terutama dengan kemajuan pesat dalam teknologi informasi. Perkembangan...

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Valensia Febiola Atan, Audita Nuvriasari

Contribution of Market Orientation, Marketing Capability and E-commerce Adoption in Influencing the Marketing Performance of Coffee Shop in Yogyakarta

Marketing

The purpose of this research is to examine how Yogyakarta coffee shops' marketing performance is impacted by market orientation, marketing capability,...

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Rodliyatuz Zahro’, Zulfa Laila Fitri, Hafizhan Arhab Juswil

The Commodification of Religious Arguments in Digital Marketing: A Semiotic Study by Roland Barthes on the TikTok Account @Jilbrave

Marketing

Social media has had a widespread influence on the industrial world, with some players successfully shifting from an exploitative orientation to relig...

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This paper tackles a highly relevant and timely topic concerning the intersection of religion, digital marketing, and commercial exploitation within t...

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Monica Septiani, Suhroji Adha, Hero Wirasmara Kusuma

Pengaruh Fasilitas dan Pelayanan terhadap Loyalitas Pelanggan pada Cafe Tepian Laut Merak

Marketing

This study aims to analyze the influence of facilities and service quality on customer loyalty at Café Tepian Laut Merak. The research employed a quan...

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