Marketing Journals | Jurnal Online Page 19

The Influence Of Perceived Ease Of Use And Trust On Intention To Re-Use The Dana E-Wallet Application Through Customer Satisfaction As An Intervening Variable Among Student Users In Pontianak

Marketing

The advancement of technology has driven consumer behavior changes toward digital transactions, including the use of e-wallets. Although the Dana appl...

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This study delves into a highly pertinent topic concerning the evolving landscape of digital transactions and e-wallet adoption, specifically focusing...

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Feby Elfira Destafariza, Neni Triana M

The Influence Of Price And Service Quality On The Purchase Decision Of Pilgrims Choosing Pt Haji Mabrur Barokah In Pontianak

Marketing

This study aims to analyze the influence of price and service quality on the purchase decisions of pilgrims who choose PT Haji Mabrur Barokah in Ponti...

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This study effectively investigates the critical factors of price and service quality influencing the purchase decisions of pilgrims selecting PT Haji...

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Novita Enjelma, Neni Triana M

The Influence Of Word Of Mouth And Online Reviews On Consumers' Purchase Intention Of Skintific Products On Tiktok Shop With Delivery Speed As An Intervening Variable (A Study On Students Of Universitas Muhammadiyah Pontianak)

Marketing

This study aims to identify the influence of Word of Mouth on the Purchase Intention of SKINTIFIC products among female students at Universitas Muhamm...

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This study investigates the critical factors influencing consumers' purchase intention for SKINTIFIC products on TikTok Shop, specifically focusing on...

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Intannia Feronika Pratamadilla, Helman Fachri

The Effect Of Product Quality, Brand Image, And Price On Purchase Decisions At Roti Laris 18 Bakery & Cake Pontianak

Marketing

The bread and cake industry in Pontianak, particularly establishments such as Roti Laris 18, encounters significant rivalry within an expanding market...

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This study meticulously examines the critical factors influencing consumer purchasing decisions at Roti Laris 18 Bakery & Cake Pontianak, a highly rel...

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Cecep Abdul Wahid, Puji Isyanto, Neni Sumarni

Analysis of the Effect of Promotion and Price on Buying Interest in Yummy Choice Coffee Gold at Indomaret

Marketing

Business is currently growing rapidly, as evidenced by the emergence of new business opportunities and challenges faced by every business i...

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This paper investigates the influence of promotion and price on consumer buying interest for Yummy Choice Coffee Gold, a ready-to-drink product, speci...

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Feliks Anggia Binsar Kristian Panjaitan, Hommy Dorthy Ellyany Sinaga

Consumer Responses to Sustainable Product Labeling (Eco-label) in Purchasing Decisions

Marketing

This study examines consumer responses to sustainable product labels (eco-labels) and their influence on purchasing decisions in Indonesia....

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This study provides a valuable examination of consumer responses to sustainable product labels (eco-labels) and their influence on purchasing decision...

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Loso Judijanto

Customer Relationship Management (CRM) in Modern Retail: A Bibliometric Study

Marketing

Customer Relationship Management (CRM) has emerged as a strategic cornerstone for modern retail, driven by the dual forces of customer-cent...

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This bibliometric study on Customer Relationship Management (CRM) in modern retail offers a timely and pertinent analysis of a critical area for both...

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Laura Guimarães Corrêa, Valquíria Lopes Rabelo

O desafio na experiência de leitura da <i>Coleção Particular</i>: a estratégia mercadológica de uma (i)legibilidade

Marketing

Este trabalho busca compreender como as configurações visuais e gráficas de um livro contribuem para a oferta de sentidos e a experiência de leitura,...

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The submitted work, "O desafio na experiência de leitura da *Coleção Particular*: a estratégia mercadológica de uma (i)legibilidade," offers a compell...

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Zunita Afifatur Rohmah, Anwar Hakim Darajat, Endah Siswati

Strategi Pemasaran dalam Meningkatkan Volume Penjualan pada Toko Bangunan Mandiri Jaya Tlogo Kanigoro Blitar

Marketing

Penelitian ini dilaksanakan di Toko Bangunan Mandiri Jaya Tlogo, mulai tanggal 01 Maret hingga 01 Mei 2023. Tujuan penelitian adalah untuk...

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This paper investigates the marketing strategies employed by Toko Bangunan Mandiri Jaya Tlogo in Blitar, aiming to identify and analyze their impact o...

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Novita Sari, Novita Putri Diantanti, Sutowo

Pengaruh Suasana Café, Etika Pelayanan dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan di Coffee Shop dan Bistro Cak Kreebo Wlingi

Marketing

Kuliner paidai saiait ini merupaikain usaihai yaing aimait berkembaing, sehinggai bainyaik persaiingain. Beraigaim bentuk persaiingain di s...

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This study meticulously investigates the critical determinants of customer satisfaction within the highly competitive culinary sector, focusing specif...