Marketing Journals | Jurnal Online Page 18

Digital Content Marketing as Business Strategy for Japanese Video Game Company in the Network Society

Marketing

This study examines how CapCom, a company in the Japanese video game industry, increased its sales through digital content marketing. Japan...

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This study endeavors to explore the efficacy of digital content marketing as a business strategy for CapCom, a prominent Japanese video game company,...

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Ovigeria Subroto Sinaga, Adelia Rahmawati, Abid Adnan At Thohiry

Strategi Pemasaran Digital Melalui Media Sosial Dan Inovasi Kemasan Bagi Umkm “Pawon Cilik Mama Wendeeeh” Di RT. 56 Kelurahan Gunung Sari Ilir, Balikpapan

Marketing

Field Work Practice (PKL) or also known as Innovation Development (PI) is a service activity of STIE Madani Balikpapan students to the community, espe...

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This paper outlines a commendable initiative focused on empowering Micro, Small, and Medium Enterprises (MSMEs) through practical digital marketing an...

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Alexander Jason, Fahmi Arif Kurnia Rahman, Rafif Sagita Nugraha

Digitalisasi Pemasaran Bisnis Cuci Sepatu Vins Cleaning Station

Marketing

UMKM Vins Cleaning Station adalah pelopor layanan cuci sepatu di Purwokerto yang menghadapi tantangan dalam meningkatkan visibilitas digital, memaksim...

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This paper, "Digitalisasi Pemasaran Bisnis Cuci Sepatu Vins Cleaning Station," presents a timely intervention study addressing the critical need for d...

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Endah Kusumaningrum, Yunita Rusmawati, Fitri Maesaroh

Pendampingan Peningkatan Pemasaran Produk Celana Khitan Melalui Media Online pada UMKM CV Arlingga Medica

Marketing

Marketing assistance activities are one of the strategic efforts to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the...

Review:

The paper titled "Pendampingan Peningkatan Pemasaran Produk Celana Khitan Melalui Media Online pada UMKM CV Arlingga Medica" presents a study focused...

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Prita Prasetya, Mukhamad Najib

Integrated Analysis of Sustainable Marketing Research with Bibliometric Insights and Theoretical Framework Development

Marketing

The purpose of this study is to develop a conceptual framework for sustainable marketing by conducting a bibliometric analysis to identify publication...

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This study presents a timely and pertinent exploration into the rapidly evolving field of sustainable marketing, aiming to synthesize existing knowled...

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Nugrahani Puspa Wardhani, Ratna Roostika

The Influence of Electronic Word of Mouth on Purchase Intention of Somethinc Products in E-Commerce Marketplace Category

Marketing

The rapid growth of e-commerce and digital marketing has significantly influenced consumer purchasing decisions, particularly through Electronic Word...

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This study thoroughly investigates the intricate influence of Electronic Word of Mouth (eWOM) on consumer purchase intention, specifically focusing on...

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Ni Putu Ari Krismajayanti, Made Ratih Nurmalasari, Putu Putri Prawitasari, Ida Ayu Putu Megawati

Minat Beli Konsumen: Antara Tren, Gaya dan Kebutuhan Pada Produk Fashion

Marketing

The phenomenon of fashion consumption among Generation Z reflects a shift in the functionof clothing from a basic necessity to a symbol of identity an...

Review:

The submitted manuscript, "Minat Beli Konsumen: Antara Tren, Gaya dan Kebutuhan Pada Produk Fashion," addresses a highly relevant and timely topic con...

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Fathorrozi Ariyanto, Doni Ferdiansyah, Aang Kisnu Darmawan

Pemodelan Strategi Pemasaran Digital untuk Wisata Bahari Berkelanjutan dengan Pendekatan SWOT-AHP dan Porter's Five Forces Model

Marketing

This study aims to develop a sustainable digital marketing strategy model for marine tourism in Indonesia. The SWOT-AHP approach is used to identify a...

Review:

This study, "Pemodelan Strategi Pemasaran Digital untuk Wisata Bahari Berkelanjutan dengan Pendekatan SWOT-AHP dan Porter's Five Forces Model," addres...

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Syifa Aurellia Rahma, Tiara Putri

Klasifikasi Konsumen Berdasarkan Loyalitas Belanja Online Menggunakan Algoritma Random Forest

Marketing

Pertumbuhan pesat aktivitas belanja online mendorong perusahaan e-commerce untuk memahami perilaku konsumen, khususnya dalam mengukur tingkat loyalita...

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This paper presents a timely and relevant study on classifying online consumer loyalty using the Random Forest algorithm. Given the rapid growth of e-...

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Mutiara Puspitasari, Roslina Roslina, Nuzul Inas Nabila

The Influence of Electronic Word of Mouth and Influencer Marketing on Purchase Intention of Facetology Skincare Products on TikTok: A Study on Generation Z in Bandar Lampung

Marketing

This study aims to determine the effect of Electronic Word of Mouth (E-WOM) and Influencer Marketing on the purchase intention of Facetology skinc...

Review:

This study addresses a highly relevant and contemporary topic by investigating the influence of Electronic Word of Mouth (E-WOM) and Influencer Market...