Muria Abdul Hamid, Rindana Intan Emeilia, Siti Qona'ah

Pengaruh Live Streaming Terhadap Product Knoeledge Dcelup Chicken Crispy

Marketing

Live streaming has become one of the leading features on social media platforms, including TikTok, and is now widely utilized by businesses to promote...

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The manuscript, "Pengaruh Live Streaming Terhadap Product Knoeledge Dcelup Chicken Crispy," addresses a highly relevant and contemporary topic concern...

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Putra Maulana, Elistia Elistia

Determinants of customer satisfaction and return visit interest in culinary tourism in Bandung

Marketing

Culinary tourism is a key part of tourist behavior, especially when experiencing local food. Braga in Bandung, West Java, is one of Indonesia’s culina...

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Rafasya Syauqila Winasis, Dina Fitrisia Septiarini

Influencer-Driven Live Commerce and Repurchase Intentions: Evidence from Muslim Fashion on TikTok Shop

Marketing

This study aims to analyze the influence of marketing strategies through TikTok Shop Live by influencers on consumer repurchase intention on Sattka Ba...

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This study offers a timely and relevant investigation into the critical area of influencer-driven live commerce and its impact on consumer repurchase...

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Yusi Irensi Seppa

KONSEP PERUSAHAAN DALAM MELAKUKAN PEMASARAN

Marketing

Perusahaan memiliki departemen pemasaran yang mengatur aktivitas pemasaran untuk menciptakan dan menyalurkan manfaat bagi pelanggan. Tujuan dari penel...

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The article, "KONSEP PERUSAHAAN DALAM MELAKUKAN PEMASARAN," aims to elucidate the various conceptual frameworks guiding companies in their marketing e...

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Christian Johny Priyo Tirtakusuma, Audita Nuvriasari

Experiential Marketing, Value, and Service Quality: Impact on RedDoorz Customer Satisfaction

Marketing

Customer satisfaction is a key indicator of business performance in the hospitality sector, often influenced by marketing strategies, perceived value,...

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This study delves into crucial drivers of customer satisfaction within the hospitality sector, focusing on experiential marketing, customer value, and...

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Siti Nurhidayah, I Made Bayu Dirgantara

The Effect of Personalized Advertising on Attitude towards Advertising and Click- Through Rate

Marketing

This study aims to analyse the effect of Personalized Advertising on Attitudes towards Advertising and Click-Through Rate, with Privacy Concerns as a...

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This study investigates the intricate relationship between personalized advertising, attitudes towards advertising, and click-through rates, with priv...

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Dendang Karnila, Kimiatis Sa’adah, Hendy Rijalul Vikri, Deni Setiadi, Ismiyati

Eksplorasi Orientasi Pemasaran Sekolah dalam Meningkatkan Jumlah Siswa Baru di Sakinah Boarding School

Marketing

This study aims to explore the market orientation and marketing strategies applied by Islamic schools in an effort to increase the number of new stude...

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This study, "Eksplorasi Orientasi Pemasaran Sekolah dalam Meningkatkan Jumlah Siswa Baru di Sakinah Boarding School," addresses a highly relevant topi...

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Muhammad Rizky Awwalul Ramadhan, Siti Aminah, Nanik Hariyana

The Influence Of Brand Image, Product Quality And Lifestyle On The Decision To Purchase An Iphone Smartphone In Surabaya

Marketing

The increasingly rapid development of technology has made people's daily activities easier, so that dependence on technology, especially smartphones,...

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This study, titled "The Influence Of Brand Image, Product Quality And Lifestyle On The Decision To Purchase An Iphone Smartphone In Surabaya," tackles...

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Amanda Okky Wijaya, Siti Aminah

The Effect Of Service Quality And Price Perception On Customer Satisfaction Of Gojek Applications In Surabaya

Marketing

As the growth and development of the Indonesian state is getting higher, problems arise that require solutions that can facilitate and accelerate move...

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This study capably investigates the critical factors of service quality and price perception in influencing customer satisfaction with the Gojek appli...

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Ubay Husen, Hery Pudjoprastyono

The Influence Of Influencer Marketing And Price Perception On Iphone Purchase Decisions In Surabaya City

Marketing

. Opportunities for telecommunications companies have been greatly enhanced by the development of communications technology, particularly smart phones...

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The study titled "The Influence Of Influencer Marketing And Price Perception On Iphone Purchase Decisions In Surabaya City" investigates a timely and...

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