Nur Mifta Rahma, Yusmanizar Yusmanizar, Andi Vita Sukmarini, Muhammad Darwis, Prayudi Prayudi, Nur Widia Purwanda

The Positive Rules for Using Social Media in Marketing Communication Strategy

Marketing

The use of social media as a marketing communication tool has also had a positive impact. Diverse and interactive content on platforms such as Instagr...

Review:

This paper, titled 'The Positive Rules for Using Social Media in Marketing Communication Strategy,' investigates the application and impact of social...

View Full Research

Moh Raihan Aditiya Primadito, Heru Setiyadi, Vifi Nurul Choirina

Saluran dan Bauran Pemasaran Produk Agribisnis di Peternakan Donba Enggar Kecamatan Pare Kabupaten Kediri

Marketing

This study was conducted at Donba Enggar Farm, located in Pare District, from November to December 2024, with the aim of identifying the marketing cha...

Review:

This study addresses a highly relevant topic in agribusiness marketing, focusing on the channels, margins, and marketing mix of products from Donba En...

View Full Research

Dewi Indriani Jusuf

The Role of the Instagram Application in Increasing Brand Awareness in Companies

Marketing

This research aims to explore the role played by the social media platform Instagram in increasing brand awareness for companies. With the increasing...

Review:

This paper addresses a highly relevant and timely topic concerning the strategic utilization of Instagram for enhancing brand awareness in companies,...

View Full Research

Achmad Zulfikar Siregar, Fajar Maulana

Digital Marketing Strategy And Social Media For Culinary Business

Marketing

Social media users are currently an opportunity for Micro, Small and Medium Enterprises (MSMEs) to market their products, which is known as the previo...

Review:

This paper addresses a highly relevant and timely topic concerning the application of digital marketing strategies, specifically social media, for Mic...

View Full Research

Annisa Rustiani, Chairunnisa Nasution, Erpina Manurung, Achmad Zulfikar Siregar

Marketing Strategy In Increasing Revenue Restaurant Business from Islamic Economic Perspective

Marketing

Marketing strategy is a strategy to serve a market or market segment that is targeted by an entrepreneur. Therefore, the marketing strategy is a combi...

Review:

This paper addresses a highly relevant and interesting topic: the intersection of marketing strategy and Islamic economic principles in boosting reven...

View Full Research

Ni Putu Yunita Anggreswari, I Putu Jaya Putra Nugraha, Nyoman Sri Manik Parasari, Anak Agung Istri Agung Maheswari

Digital Marketing Communications of PT. Adhi Darma Cargo in Building Brands Awareness

Marketing

Adhi Darma Cargo is a company that operates in the logistics sector, particularly in cargo management. Currently, Adhi Darma Cargo is undergoing a lea...

Review:

This paper addresses a highly relevant and timely topic concerning the digital transformation of established businesses, particularly in the context o...

View Full Research

Mulia Sosiady, Ermansyah Ermansyah

Membangun Daya Saing Wisata Sejarah, Budaya dan Religi dengan Meningkatkan Motivasi Wisatawan Berkunjung ke Pulau Penyengat Kepulauan Riau

Marketing

One of the historical and cultural tourism destinations is the Cultural Potential of Penyengat Island. The island is renowned for its heritage, offeri...

View Full Research

Yoka Pradana, Aiza Nabila Arifputri, Rizca Haqqu

Digital Literacy of Tourism Awareness Groups in Digital Promotion Activities of Cibuntu Tourism Village, Kuningan Regency

Marketing

Cubuntu tourist village in Kuningan Regency is an outstanding tourist village actively participating in digital promotion. The success of d...

Review:

The manuscript, "Digital Literacy of Tourism Awareness Groups in Digital Promotion Activities of Cibuntu Tourism Village, Kuningan Regency," presents...

View Full Research

Yoga Permana Putra, Eka Anisa Sari

Marketing Communication Strategy on Instagram Social Media @ninetynine.indo in Increase Brand Awareness

Marketing

This study aims to discover Ninetynine's marketing communication strategy for increasing Brand Awareness through Instagram social media @ni...

Review:

This study addresses a highly relevant and contemporary topic concerning marketing communication strategies on Instagram to enhance brand awareness, u...

View Full Research

Fani Agung Mulyani

Utilizing Storytelling As A Persuasive Communication Technique In The Branding Of HMNS Perfume Products

Marketing

In the competitive marketing sector, companies are realizing more and more how important narrative is as a means of developing close emotio...

Review:

The paper, "Utilizing Storytelling As A Persuasive Communication Technique In The Branding Of HMNS Perfume Products," addresses a highly pertinent top...

View Full Research