Marketing Journals | Jurnal Online Page 15

Permasalahan utama dalam penelitian ini adalah kurang optimalnya strategi promosi yang digunakan oleh Omah Manten, sebuah sanggar rias pengantin di Bl...

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This paper, titled "PERANCANGAN MEDIA PROMOSI OMAH MANTEN UNTUK MEMPERLUAS JANGKAUAN PASAR DI KABUPATEN BLORA," addresses a highly relevant issue for...

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Hilmy Aliriad, Mohammad Tsaqibul Fikri, Ifa Khoiria Ningrum, M Choirul Sandi, Faiz Ardiansyah

PELATIHAN DIGITAL MARKETING UNTUK MEMBERDAYAKAN UMKM DI DESA JIPANG

Marketing

Pengabdian kepada masyarakat dilaksanakan untuk merespons tantangan digitalisasi yang dihadapi oleh UMKM di Desa Jipang, yang memerlukan peningkatan k...

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This community service (Pengabdian kepada Masyarakat - PPM) paper presents a highly relevant and timely initiative addressing the critical need for di...

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Jhona Boy Erwinta Sembiring, Sri Rezeki

Analisis Pengaruh Penjualan Personal dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk pada UD Kembar Fashion di Kecamatan Tigapanah, Kabupaten Karo

Marketing

The decline in sales experienced by UD Kembar Fashion in Tigapanah District over the past five years is the main focus of this study. This condition i...

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This manuscript addresses a highly relevant practical issue concerning the prolonged sales decline experienced by UD Kembar Fashion, making it a timel...

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Mutmainah Mutmainah

Pengaruh Ulasan Online Terhadap Keputusan Pembelian Produk pada Platform Shopee

Marketing

The development of digital technology has changed consumer behavior patterns, including the process of making online purchasing decisions. One factor...

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This paper, "Pengaruh Ulasan Online Terhadap Keputusan Pembelian Produk pada Platform Shopee," addresses a highly relevant and contemporary issue conc...

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Rio Septa Nugraha Pamungkas, Faizal Hamzah

Pengaruh Harga, Fasilitas dan Aksesibilitas terhadap Keputusan Berkunjung Wisatawan ke Destinasi Wisata Gunung Puntang

Marketing

Tourism plays a crucial role as a key sector supporting Indonesia's economic growth, particularly in West Java Province, home to a variety of attracti...

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This study, "Pengaruh Harga, Fasilitas dan Aksesibilitas terhadap Keputusan Berkunjung Wisatawan ke Destinasi Wisata Gunung Puntang," addresses a high...

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Ayu Siti Ni’mah Syuridiniah, Mulyono Mulyono, Wahju Wulandari

Pengaruh Citra Destinasi terhadap Minat Berkunjung Kembali dengan Pengalaman Pengunjung sebagai Variabel Mediasi

Marketing

This study aims to explore the influence of destination image on visitors' intention to revisit Purwodadi Botanical Gardens in Pasuruan Regency, and e...

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This study meticulously investigates the intricate relationship between destination image, visitor experience, and the intention to revisit, specifica...

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Liston Rivaldo Sitorus, Rangga Restu Prayogo

Analisis Pengaruh Promosi Penjualan, Kualitas Layanan, dan Pengalaman Pelanggan terhadap Loyalitas Konsumen Pengguna GoFood

Marketing

This study aims to examine and understand the extent to which Promosi Penjualan, Kualitas Layanan, and Pengalaman Pelanggan influence Consumer Loyalty...

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This study, titled 'Analisis Pengaruh Promosi Penjualan, Kualitas Layanan, dan Pengalaman Pelanggan terhadap Loyalitas Konsumen Pengguna GoFood,' pres...

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Andy Yusuf Dwi Prasetyo, Lilik Nur Cholidah

Pengaruh Kualitas Produk dan Harga terhadap Minat Beli Konsumen dengan Peran Mediasi Brand Trust pada Konsumen Ayam Broiler PT Surya Sri Jati (SSJ)

Marketing

This study investigates the influence of Product Quality and Price on Purchase Intention with Brand Trust as a mediating variable among broiler chicke...

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This study meticulously investigates the complex interplay between Product Quality, Price, and Purchase Intention, with Brand Trust serving as a cruci...

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Agus Rahmadsyah, Sri Rezeki

Analysis of Service Quality and Sales Promotion on Consumer Decisions in Using the Grab Bike Application

Marketing

This study aims to determine the effect of Service Quality on Decisions to Use on Grab Bikes, determine the effect of Sales Promotion on De...

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This study critically examines the influence of service quality and sales promotion on consumer decisions to utilize the Grab Bike application, a high...

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This study, "The Influence of Promotions and Consumer Satisfaction on Purchasing Decisions at PT Papparich Sun Plaza Medan," addresses a highly releva...