Marketing Journals | Jurnal Online Page 14

With high deforestation rates, reforestation is important to restore the ecosystem. Forest Smoothie, an international beverage company with the concep...

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This paper presents a focused case study addressing the critical need for enhanced brand awareness for "Forest Smoothie," a company with an admirable...

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Asep Koswara, Neni Kurniawati

Digital Interest in Nature-Based Accommodation: A Google Search Study of Glamping Popularity in Indonesia

Marketing

This study investigated digital interest in nature-based accommodation, particularly glamping, by analyzing Google Search data in Indonesia from 2019...

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This study presents a timely and relevant investigation into the digital interest surrounding nature-based accommodation, specifically glamping, withi...

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Hariman, Mustika Permatasari, Vania Okky Putri, Meisya Anggarini, Taslim Taslim

The Effect of Experiential Marketing Dimensions on Loyalty at Opi Indah Hotel Banyuasin, Palembang

Marketing

This study investigates the influence of experiential marketing dimensions (sense, feel, think, and act) on customer loyalty at the front office servi...

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This study diligently examines the impact of experiential marketing dimensions (sense, feel, think, and act) on customer loyalty within the specific c...

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Ida Bagus Nyoman Krisna Prawira Yuda, Emilia Eka Patrinang, Florin Fatika Sari Pade Rande, Maria Sonya Lotu Mamulak

Marketing Bedulu Tourism Village in the Era of Industry 5.0: Challenges and Opportunities of 360-Degree Virtual Tours at Tegallinggah Cliff Temple, Bali

Marketing

This study investigates the implementation of 360-degree virtual tours as a marketing promotion strategy for rural tourism destinations within the Ind...

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This study presents a timely and highly relevant investigation into the application of 360-degree virtual tours as a marketing strategy for rural tour...

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Siti Isnaini

Effectiveness of Digital Marketing Strategy Through Social Media on Sales of UD. Purnama Jati Center For Special Jember Souvenirs

Marketing

Jember Regency, East Java, with an area of around 3,306.69 km², is famous not only for its agricultural and tourism sectors, but also as...

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This paper presents a timely and relevant investigation into the impact of digital marketing strategies through social media on sales, focusing specif...

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Riani Ishak, Heni Widyaningsih, Sulaiman Mansyur, Syurwana Farwita Samuddin, Alexander Setiawan

Integration of Digital Marketing and Entrepreneurship in Building a Competitive Local Brand

Marketing

This study explores the integration of Digital Marketing and Entrepreneurship in building competitive local brands within Indonesia's creat...

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This study, "Integration of Digital Marketing and Entrepreneurship in Building a Competitive Local Brand," presents a relevant and timely investigatio...

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Loso Judijanto

Visual and Thematic Analysis of Brand Equity Research through Bibliometric Study

Marketing

This study conducts a comprehensive visual and thematic analysis of brand equity research using bibliometric techniques through VOSviewer....

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This study undertakes a timely and comprehensive bibliometric examination of brand equity research, employing VOSviewer and data from the Scopus datab...

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Łukasz Wojciechowski

NECROMARKETING IN THE MEDIA AND MARKETING COMMUNICATIONS

Marketing

Death is an inseparable part of life. This paradoxical statement expresses the inevitability that each individual will encounter death. The...

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The article "NECROMARKETING IN THE MEDIA AND MARKETING COMMUNICATIONS" introduces a highly relevant and intriguing concept for contemporary marketing...

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Zuzana Schlosserová, Michaela Pániková

ENGAGEMENT OF MICROINFLUENCERS IN THE FIELD OF SUSTAINABLE FASHION

Marketing

The presented article deals with the issue of micro-influencers on social networks, focusing on micro-influencers in the field of sustainab...

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The article titled "ENGAGEMENT OF MICROINFLUENCERS IN THE FIELD OF SUSTAINABLE FASHION" addresses a highly contemporary and relevant topic at the inte...

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This study addresses a pertinent issue for Micro, Small, and Medium Enterprises (MSMEs) in competitive markets: the critical role of visual identity i...