Prologia
Informatics
Prologia (E-ISSN 2598-0777) is a national journal, which all articles contain student's writing, are published by Faculty of Communication Universitas Tarumanagara.
Articles in this Journal
Analisis Pemanfataan Media Sosial dalam Membangun Personal Branding (Studi Kasus Influencer Edsa Estella)
TikTok's popularity is increasing as more and more users are using it to build Personal Branding. One example is Edsa Estella, who uses the platform to develop a Healhy Lifestyle and fitness image. This study aims to examine how TikTok social media i...
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Peran Interaksi Simbolik dalam Penjualan Produk melalui Live Streaming TikTok (Studi pada Host Gen Z)
This study was conducted so that many people better understand how a Gen Z host can be more engaged with customers while meeting sales targets when live streaming. Live Streaming is the right medium for selling because nowadays platforms like TikTok...
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Peran “Konten Makeover” pada Tiktok Rucas.co dalam Membangun Loyalitas Merek
Tiktok is one of the most popular social media with total users ranking in the top four. Implementing a good strategy in promotional activities on Tiktok can increase Brand Loyalty. This study analyzes “makeover” content on Tiktok as a strategy in bu...
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Hambatan Komunikasi Bisnis di Perusahaan Ekspor (Studi Kasus PT Sinar Dunia Logam)
International relations carried out by China in the business sector can provide import access and cooperation in product development. This study attempts to identify the business communication barriers PT Sinar Dunia Logam faces. Research related to...
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