International Journal of Asian Business and Management
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International Journal of Asian Business and Management

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Management
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IJABM: International Journal of Asian Business and Management

International Journal of Asian Business and Management Cover

Articles in this Journal

Analysis of the Influence of Influencer Marketing, Electronic Word of Mouth, and Brand Love on Product Purchase Decisions

This study aims to determine the influence of influencer marketing, electronic word of mouth, and brand love on purchasing decisions on Somethinc skincare products in Yogyakarta. The number of samples involved in this study was 190 respondents with p...

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