Hendriady de Keizer, Gunardi Gunardi, Hani Hatimatunnisani

PERSEPSI PENGGUNA HONDA VARIO TERHADAP KEHANDALAN SEPEDA MOTOR HONDA VARIO PADA PAGUYUBAN HONDA VARIO JAWA BARAT

Introduction

Persepsi pengguna honda vario terhadap kehandalan sepeda motor honda vario pada paguyuban honda vario jawa barat. Penelitian mengkaji persepsi pengguna Honda Vario Jawa Barat tentang kehandalan motor. Mayoritas puas performa, efisiensi, kenyamanan & perawatan. Penting bagi strategi produk otomotif.

Abstract

Penelitian ini bertujuan untuk mengkaji persepsi pengguna Honda Vario terhadap kehandalan kendaraan mereka dalam konteks komunitas Paguyuban Honda Vario Jawa Barat. Kehandalan merupakan salah satu faktor penting yang memengaruhi kepuasan, loyalitas, dan keputusan pembelian ulang konsumen. Dengan pendekatan deskriptif kualitatif, data dikumpulkan melalui kuesioner terbuka dan wawancara semi-terstruktur kepada 72 anggota komunitas. Hasil penelitian menunjukkan bahwa mayoritas pengguna memiliki persepsi sangat positif terhadap kehandalan Honda Vario, terutama dalam aspek performa mesin, efisiensi bahan bakar, kenyamanan berkendara, kemudahan perawatan, dan ketersediaan suku cadang. Persepsi ini turut meningkatkan kepercayaan diri pengguna serta kecenderungan untuk merekomendasikan kendaraan ini kepada orang lain. Studi ini menegaskan pentingnya mendengar suara konsumen dalam strategi pengembangan produk dan layanan purnajual di industri otomotif.

Review

This study, "Persepsi Pengguna Honda Vario Terhadap Kehandalan Sepeda Motor Honda Vario Pada Paguyuban Honda Vario Jawa Barat," presents a clear and focused investigation into user perceptions of vehicle reliability. The abstract effectively outlines the research's objective: to understand how members of the West Java Honda Vario Community perceive the reliability of their Honda Vario motorcycles. Utilizing a qualitative descriptive approach, the researchers collected data from 72 community members through a combination of open questionnaires and semi-structured interviews, a methodology well-suited for exploring subjective experiences within a defined user group. The research successfully identifies a predominantly positive sentiment among Honda Vario users regarding their vehicle's reliability. Key aspects contributing to this positive perception are explicitly mentioned, including engine performance, fuel efficiency, riding comfort, ease of maintenance, and the availability of spare parts. These specific insights are particularly valuable, offering manufacturers and the broader automotive industry a detailed understanding of what attributes build user confidence, foster brand loyalty, and encourage recommendations. The study's emphasis on a community (Paguyuban) further enriches its context, demonstrating how collective user experiences and peer interactions can shape and reinforce brand perception. While the abstract clearly conveys the study's overwhelmingly positive findings, a full manuscript would benefit from a deeper dive into the specific qualitative data, perhaps with illustrative quotes to substantiate the broad claims of positive perception. Exploring any minor negative or nuanced perceptions, even if held by a minority, could also provide a more comprehensive understanding. Future research could consider the generalizability of these findings beyond this specific community or compare them with perceptions from non-community users. Nonetheless, this study makes a relevant contribution by unequivocally affirming the critical role of perceived reliability in driving consumer satisfaction and loyalty within the automotive sector, providing actionable insights for product development and after-sales strategies.

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