Muhamad Abdan Shakuro, TutI Rohayati, Dadan Mulyana

PERANCANGAN ENTERPRISE ARCHITECTURE PENJUALAN DIGITAL MENGGUNAKAN ZACHMAN FRAMEWORK DI CV PUTRA WIBAWA

Introduction

Perancangan enterprise architecture penjualan digital menggunakan zachman framework di cv putra wibawa. Rancang Enterprise Architecture penjualan digital di CV Putra Wibawa dengan Zachman Framework. Tingkatkan efisiensi, jangkauan pasar, & daya saing melalui sistem transaksi terintegrasi & katalog digital.

Abstract

CV Putra Wibawa, a distribution company, currently still relies on a manual system for recording transactions and its sales processes. This condition has led to significant operational challenges, such as delays in information, inefficiencies in time and resources, and a limited market reach. Therefore, this research aims to design a comprehensive enterprise architecture to support the implementation of digital sales by utilizing the Zachman Framework.The Zachman Framework was chosen due to its ability to provide a structured and holistic system representation. This framework analyzes six fundamental aspects: what, how, where, who, when, and why, from six different stakeholder perspectives, ranging from the planner, owner, designer, builder, subcontractor, to the functioning system. The research method applied was qualitative, where data was collected through direct observation and in-depth interviews with key parties in the company.The analysis ultimately resulted in a strategic information system design. This design is capable of providing core features such as integrated transaction recording, an easily accessible digital product catalog, and support for online payments. It is hoped that the implementation of this system will subsequently improve overall operational efficiency, expand the reach of sales to a broader market, and ultimately enhance the company's competitiveness in the digital era.

Review

The paper "PERANCANGAN ENTERPRISE ARCHITECTURE PENJUALAN DIGITAL MENGGUNAKAN ZACHMAN FRAMEWORK DI CV PUTRA WIBAWA" addresses a pertinent issue faced by many traditional distribution companies: the limitations of manual transaction and sales processes. The abstract clearly articulates the pressing operational challenges, including information delays, inefficiencies, and restricted market reach, which necessitate a strategic digital transformation. The primary objective of this research is to design a comprehensive enterprise architecture to facilitate the implementation of digital sales, utilizing the well-regarded Zachman Framework for its structured and holistic system representation capabilities. This sets a clear scope for a study aiming to bridge the gap between legacy systems and modern digital operations. The choice of the Zachman Framework is well-justified by its ability to provide a multi-faceted analysis across six fundamental aspects (what, how, where, who, when, why) and from six distinct stakeholder perspectives, ensuring a thorough and integrated design approach. The abstract outlines a qualitative research methodology, relying on direct observation and in-depth interviews with key company personnel for data collection. While the framework's broad coverage is advantageous, the abstract could benefit from a slightly more explicit description of how the qualitative data was mapped onto the Zachman Framework's cells or how specific insights from observations and interviews directly informed the design outputs at each architectural layer. This would provide greater insight into the practical application of the chosen framework. The research culminates in the design of a strategic information system poised to deliver core functionalities critical for digital sales, such as integrated transaction recording, an accessible digital product catalog, and support for online payments. The anticipated outcomes, including enhanced operational efficiency, expanded market reach, and increased competitiveness, are highly relevant and align with the initial problem statement. While the abstract effectively highlights the potential benefits, future work or a more comprehensive paper would ideally discuss potential implementation challenges, specific technology recommendations beyond the architectural design, or a roadmap for measuring the actual impact of these proposed changes. Overall, this paper presents a foundational architectural design that holds significant promise for CV Putra Wiba's transition into the digital sales landscape.

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