Aragorn Rei Azka Sugiarto, Nanang Alamsyah, Wendy Febrianty Mardhiyah, Hafiza Aprilia

Evaluasi Kepuasan Kerja Karyawan melalui Importance–Performance Analysis

Introduction

Evaluasi kepuasan kerja karyawan melalui importance–performance analysis. Analisis kepuasan kerja karyawan di Brain Academy Ruangguru Cinere via Importance-Performance Analysis. Temukan kesenjangan harapan & pengalaman untuk tingkatkan kinerja organisasi & efektivitas.

Abstract

Employee job satisfaction is an important factor in improving organizational performance and the sustainability of educational institutions. This study aims to analyze the level of job satisfaction among employees at Brain Academy Ruangguru Cinere by assessing the alignment between employees’ expectations and their actual work experiences using the Importance–Performance Analysis method. The study employs a quantitative survey approach using a Likert-scale questionnaire to measure various indicators of job satisfaction across two main dimensions, namely importance and satisfaction. The data were analyzed through a gap analysis between the level of importance and the level of satisfaction using the Importance–Performance Analysis approach. The results show that there are gaps between importance and satisfaction across several indicators, indicating that aspects considered important have not been optimally fulfilled. The findings suggest the need to strengthen organizational support in improving performance and enhancing decision-making autonomy in order to increase job satisfaction and employee effectiveness. Kepuasan kerja karyawan merupakan salah satu faktor penting dalam meningkatkan kinerja organisasi dan keberlanjutan lembaga pendidikan. Penelitian ini bertujuan untuk menganalisis tingkat kepuasan kerja karyawan Brain Academy Ruangguru Cinere dengan menilai kesesuaian antara harapan karyawan dan realisasi pengalaman kerja melalui metode Importance–Performance Analysis. Penelitian menggunakan pendekatan survei kuantitatif dengan kuesioner skala Likert yang mengukur berbagai indikator kepuasan kerja pada dua dimensi utama, yaitu tingkat kepentingan dan tingkat kepuasan. Data dianalisis melalui analisis kesenjangan antara tingkat kepentingan dan tingkat kepuasan menggunakan pendekatan Importance–Performance Analysis. Hasil penelitian menunjukkan bahwa terdapat kesenjangan antara tingkat kepentingan dan tingkat kepuasan pada sebagian indikator, di mana aspek yang dianggap penting belum sepenuhnya terpenuhi secara optimal. hasil penelitian mengindikasikan perlunya penguatan dukungan organisasi dalam meningkatkan performa serta otonomi pengambilan keputusan guna meningkatkan kepuasan kerja dan efektivitas karyawan.

Review

This study critically examines employee job satisfaction, a foundational element for enhancing organizational performance and ensuring the sustainability of educational institutions. By focusing specifically on Brain Academy Ruangguru Cinere, the research provides valuable insights into the alignment, or misalignment, between employee expectations and their actual work experiences. The clear objective to analyze satisfaction levels using the Importance–Performance Analysis (IPA) method sets a practical and relevant scope for the investigation, addressing a key concern for human resource management in the educational sector. Methodologically, the paper employs a robust quantitative survey approach, utilizing a Likert-scale questionnaire to capture nuanced data on various indicators of job satisfaction. The strength of this study lies in its application of Importance–Performance Analysis, which effectively measures two crucial dimensions: the perceived importance of different job aspects and the actual level of satisfaction with those aspects. The subsequent gap analysis, by comparing these two dimensions, provides a systematic and actionable framework for identifying specific areas where an organization's efforts fall short of employee expectations. The findings indicate the presence of significant gaps, where aspects deemed important by employees are not being optimally fulfilled. This outcome highlights specific areas requiring attention, leading to well-articulated recommendations. The study suggests a compelling need for strengthening organizational support, improving overall performance, and enhancing decision-making autonomy to boost employee satisfaction and effectiveness. These actionable insights make the research a practical guide for the Brain Academy Ruangguru Cinere, offering a clear pathway to foster a more satisfied and productive workforce.

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