Studies in Media and Communication

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Communication

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Articles in this Journal

The Role of Copyright Authentication in AI-Generated Visual Content: Constructing Trust in AIGC Media Environments and the Impact of Copyright Ambiguity on Perceived Authenticity

The rise of AIGC (Artificial Intelligence-Generated Content) content has changed the way of generating digital media, and a series of questions about authorship, copyright verification, and trust have emerged. AI avatars or visual content and their i...

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A Move Analysis of a ChatGPT-4o-Generated News Release: Insights from a Quasi-Experimental Study in the Digital Transformation Era

This quasi-experimental paper aims to assess the quality of news releases generated by ChatGPT-4o. To that end, I purposively selected a short news release from PR Newswire—a global press release distribution partner. The news release was divided int...

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Framing the Gaza Crisis: A Comparative Analysis of Trudeau’s and Biden’s Social Media Narratives

The Gaza Strip crisis, particularly following the October 7, 2023, escalation has garnered global attention and elicited a diverse range of political responses. As state leaders increasingly rely on digital platforms to communicate their positions, u...

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Storytelling as a Strategic Tool in Influencer Marketing: Impact on Engagement, Authenticity and Purchase Intent

Storytelling has become an important strategic tool in influencer marketing and transformed how engagement, authenticity and purchase-intent is perceived among audiences. This study investigated how influencers on Instagram and TikTok narratively int...

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Hybrid Exhibition for Departmental Public Relations through Chronological Storytelling of Undergraduate Award-Winning Works

The purposes of this research were: (1) To explore the needs of the sample group regarding the development of a hybrid exhibition for departmental public relations through chronological storytelling of undergraduate award-winning works; (2) To develo...

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Effect of AI-Powered Chatbots on Crisis Communication Efficiency and Trust-Building in Government Public Relations: Mediating Role of Message Customization

The research investigated the effect of AI-powered chatbots on crisis communication efficiency and trust-building in government public relations in the United Arab Emirates. It also explored the role of message customization in mediating this effect....

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Local Television and Cultural Dynamics: Assessing Contributions to Indonesia’s Cultural Sphere

In culturally diverse countries, such as Indonesia, the cultural sphere often poses significant challenges. Unfortunately, this topic has not received adequate attention, especially when compared to the public sphere. This research investigates the c...

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Implicature Shifts in the Translation of King Abdullah II’s Political Speeches from English into Arabic

Implicature refers to what people suggest or imply in their speaking or writing, beyond explicit statements. Translators are tasked with preserving the speaker’s or writer’s intended meaning rather than imposing their own interpretation. Changes in t...

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Digital Transformation and Gender Equity in Higher Education: Insights from Algeria

As digital transformation reshapes higher education globally, questions of equitable access and readiness have become increasingly urgent, particularly in regions marked by structural inequality. This study investigates gender-based differences in di...

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The Impact of Live - streaming E-commerce on Consumer Behaviour in China

Live streaming e-commerce is experiencing a remarkable rise. With the growing digital penetration and the burgeoning popularity of digital platforms among young consumers, it has become a dominant force. A recent study shows that a live streamer's pu...

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The Role of Digital Literacy in Mitigating the Effects of Social Media Usage on Academic Performance: A Study of TikTok Users in Higher Education Institutions in China

Digital literacy improvement is considered supportive to optimize the use of social media platforms in a positive way. The influence of platforms such as TikTok is considered significant for influencing the academic performance level of a student pur...

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Influence of Visual Communication Used in Designing Cultural Products on the Purchase Behavior of Consumers: A case of Chengde Mountain Resort Museum

Visual communication attributes significantly enhance the perceived values of products in the market economy. However, the effectiveness of the strategies on influencing purchase intentions in the context of museum cultural products calls for in-dept...

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Bringing Numbers to Life through Numeracy Literacy: Practical Use of E-Comic Media in Early Education

This research aims to develop and assess the effectiveness of e-comic media as a literacy-numeracy learning tool for early childhood education, specifically in helping children distinguish letters b, d, and p. This study employed a research and devel...

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A Grounded Theory Study of Audience Emotional Experience in Chinese Web-based Craftsmanship Documentaries

Amid globalization and modernization, maintaining national identity and folk culture has become a pressing issue. While web-based craftsmanship documentaries are rapidly emerging in the digital media environment, their role in shaping cultural identi...