Annida Yasfa Azzahra, Christina X

The Gentrification Towards Afro-American Urban Cowboy Reflected in Ricky Staub’s Concrete Cowboy (2020) Movie

Introduction

The gentrification towards afro-american urban cowboy reflected in ricky staub’s concrete cowboy (2020) movie. Explore gentrification's elimination of the Afro-American urban cowboy community and its impacts—displacement, conflict, segregation, homelessness—in Concrete Cowboy (2020).

Abstract

This study aims to analyze the gentrification that eliminates the urban cowboy community reflected in Ricky Staub's Concrete Cowboy (2020) and the impacts of gentrification on the urban cowboy community reflected in Ricky Staub's Concrete Cowboy (2020).  The study employs a descriptive-qualitative approach to scrutinize Ricky Staub's Concrete Cowboy (2020) as its primary research objective. The research method's data analysis includes watching, reading, identifying, classifying, simplifying, and selecting. The research method involves displaying, explaining, and interpreting the data. The researcher analyzes the data using Gentrification Studies by Rowland Atkinson. The results of this research have shown that there is a process of elimination of the black urban cowboy community through gentrification with developers entering the Fletcher Street Stables area in Ricky Staub's Concrete Cowboy (2020). The impact of gentrification on urban cowboy communities can also be seen in Ricky Staub's Concrete Cowboy (2020), including four data on displacement and eviction, four data on community conflict and crime, four data on racial segregation, and one data on homelessness.

Review

This proposed study, "The Gentrification Towards Afro-American Urban Cowboy Reflected in Ricky Staub’s Concrete Cowboy (2020) Movie," tackles a highly relevant and often overlooked dimension of urban development: the impact of gentrification on specific cultural and racial communities. By focusing on Ricky Staub's *Concrete Cowboy* (2020) as its primary object of analysis, the research aims to illuminate both the process of elimination faced by the urban cowboy community and the subsequent repercussions of this displacement. The abstract indicates a descriptive-qualitative approach, grounding its analysis within the theoretical framework of Rowland Atkinson's Gentrification Studies, which promises a structured and informed examination of the chosen subject matter. The abstract effectively outlines the study's key findings, demonstrating a clear and direct link between gentrification, driven by developers entering the Fletcher Street Stables area within the film's narrative, and the ultimate elimination of the Black urban cowboy community. Furthermore, the research meticulously categorizes and quantifies the various impacts observed, providing specific data points for each. It identifies four instances of displacement and eviction, four of community conflict and crime, four of racial segregation, and one instance of homelessness. This detailed enumeration of consequences suggests a thorough engagement with the film's content to illustrate the complex and multifaceted harm gentrification inflicts on this distinctive cultural group. While the study's focus and findings are compelling, the description of its research methodology in the abstract could benefit from greater precision and detail. The methodological steps, such as "watching, reading, identifying, classifying, simplifying, and selecting" for data analysis, and "displaying, explaining, and interpreting" for the overall method, are rather generic. To enhance methodological rigor and transparency, the full paper would ideally elaborate on the specific techniques of qualitative data analysis employed, such as thematic analysis, discourse analysis, or semiotic analysis, and how these were applied to interpret the cinematic narrative. Despite this, the clear articulation of its findings regarding the specific impacts of gentrification on the Afro-American urban cowboy community, as reflected in *Concrete Cowboy*, signals a potentially valuable contribution to both film studies and critical urban studies.

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