Fajar Rasyidi Hidayat, Luchman Hakim, Rita Parmawati

Strategi pengembangan agrowisata kopi rakyat di Jawa Timur

Introduction

Strategi pengembangan agrowisata kopi rakyat di jawa timur. Strategi agrowisata kopi rakyat Jawa Timur. Analisis 17 faktor kunci: pengelolaan produk, legalitas, harga, kolaborasi. Kembangkan pariwisata berbasis masyarakat.

Abstract

Introduction: The development of smallholder coffee agro-tourism in East Java is the development of local community-based tourism destinations. The development was ideal if there was an increase in community participation, an increase in the local economy, and a contribution to conservation. However, in the initial study, there were several problems that caused smallholder coffee agro-tourism in East Java to lack competitiveness. This study aims to analyze the key factors that can be used as a reference in the right strategy in developing smallholder coffee agro-tourism in East Java. Methods: This study uses mixed methods using qualitative and quantitative data. Data analysis using Prospective Analysis with the contribution of the experts Results: The results showed that there were 29 factors that influenced the development of smallholder coffee agro-tourism in East Java. After conducting a prospective analysis, there are 17 key factors that become a reference in determining the development strategy. These factors include (1) product management with environmental and health principles, (2) land ownership status, (3) products sold by farmers, (4) community relations, (5) coffee plant care, (6) product prices, (7) transparency of product prices, (8) monitoring and evaluation, (9) opportunities to get jobs, (10) variety of tour packages, (11) conditions of socio-cultural objects, (12) local cultural conditions of coffee plantation communities, (13 ) fair wages for coffee farmers and the community, (14) agro-tourism management reports, (15) availability of souvenir shops, (16) coffee distribution system, and (17) coffee agro-tourism legality. Conclusion: The implementation of this strategy can be carried out by synergies and collaborations between tourism stakeholders consisting of village governments, the tourism industry, universities, non-governmental organizations, and the media.

Review

The study "Strategi pengembangan agrowisata kopi rakyat di Jawa Timur" addresses a highly relevant and timely topic concerning the sustainable development of smallholder coffee agro-tourism in East Java. The authors clearly articulate the societal and economic importance of such initiatives, aiming to enhance community participation, boost the local economy, and contribute to conservation efforts. The identified problem of a lack of competitiveness in existing smallholder coffee agro-tourism sets a clear objective for the research: to identify key strategic factors for development. This foundational premise makes the paper significant for local development planning and sustainable tourism. The methodology employed, a mixed-methods approach incorporating qualitative and quantitative data analyzed through Prospective Analysis with expert contributions, appears robust and well-suited for a strategic planning study. This rigorous method led to the identification of 29 influencing factors, which were then refined to 17 key factors critical for development. The detailed enumeration of these 17 factors, ranging from product management and land ownership to community relations, fair wages, and legal frameworks, demonstrates a comprehensive understanding of the multifaceted challenges and opportunities in this sector. These findings are a substantial contribution, providing a concrete reference point for policymakers and practitioners. The conclusion effectively synthesizes the findings, emphasizing the necessity of synergy and collaboration among diverse stakeholders, including village governments, the tourism industry, academia, NGOs, and the media, for successful strategy implementation. While the abstract effectively outlines the factors, further elaboration in the full paper on the specific mechanisms of collaboration and the prioritization or interdependencies of these 17 factors within a strategic roadmap would enhance its practical utility. Nevertheless, this research offers a valuable framework for fostering sustainable and competitive smallholder coffee agro-tourism, not only in East Java but potentially for similar community-based initiatives globally, making it a highly impactful study for regional development and tourism sustainability.

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