Rizki Irawan Salas Salim, Anwar Sodik

Perancangan User Interface/Experience Aplikasi Penyewaan Motor Listrik Online XYZ Menggunakan Metode Kansei Engineering

Introduction

Perancangan user interface/experience aplikasi penyewaan motor listrik online xyz menggunakan metode kansei engineering. Redesain UI/UX aplikasi sewa motor listrik XYZ menggunakan Kansei Engineering. Menangkap kebutuhan emosional pengguna untuk desain fungsional dan selaras emosi.

Abstract

This study aims to redesign the interface (UI) and user experience (UX) of the XYZ application with the Kansei Engineering approach to capture the emotional needs of users and translate them into design elements. The research process was carried out through initial usability testing using the System Usability Scale (SUS) method, followed by Kansei word identification, semantic differential questionnaire preparation, and multivariate statistical analysis (CCA, PCA, FA, and PLS). The resulting design draft was then retested using the SUS method. The results showed that the SUS score decreased from 61.25 to 60.13. This decrease indicates that although the Kansei Engineering approach can help compile designs based on user emotional perceptions, the implementation of the design still requires further evaluation to be functionally and emotionally aligned.

Review

This paper tackles the important area of user interface and experience (UI/UX) redesign for the XYZ online electric scooter rental application, specifically by integrating the Kansei Engineering approach. The study's primary goal was to capture users' emotional needs and translate them into design elements, a relevant objective given the growing emphasis on emotional connection in digital product development. The use of Kansei Engineering offers a promising avenue for creating more emotionally resonant and user-centric designs. The methodology employed was comprehensive, starting with an initial usability assessment using the System Usability Scale (SUS), followed by a structured Kansei Engineering process. This involved identifying Kansei words, developing semantic differential questionnaires, and utilizing various multivariate statistical analyses (CCA, PCA, FA, PLS) to inform the design iterations. However, the subsequent re-evaluation using the SUS method yielded a critical and counter-intuitive result: the usability score actually decreased from 61.25 to 60.13. This finding suggests that despite the rigorous application of Kansei Engineering to understand emotional perceptions, the design implementation did not translate into an improved user experience in terms of perceived usability. The unexpected decrease in the SUS score presents a significant challenge to the direct effectiveness of the Kansei Engineering application in this particular redesign. While the authors acknowledge that further evaluation is needed for functional and emotional alignment, the core question remains why a design process focused on emotional needs resulted in a poorer usability score. Future research could greatly benefit from exploring the specific factors contributing to this decline, perhaps by conducting qualitative studies to understand user frustrations with the new design, scrutinizing the translation of emotional data into functional design choices, or investigating potential trade-offs between emotional appeal and practical usability. This study, therefore, serves as an important case demonstrating the complexities and potential pitfalls of implementing advanced emotional design methodologies.

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