Nur Sahira BT Ambo Elo, Imawar, NurHikmah, Ibrahim Arifin

PERAN MEDIA SOSIAL DALAM POLITIK LOKAL: STUDI KASUS PEMILIHAN WALIKOTA MAKASSAR

Introduction

Peran media sosial dalam politik lokal: studi kasus pemilihan walikota makassar. Telusuri peran media sosial dalam politik lokal melalui studi kasus pemilihan Walikota Makassar. Pelajari bagaimana Instagram & Facebook memengaruhi partisipasi pemilih, opini publik, dan kampanye.

Abstract

Penelitian ini bertujuan untuk mengetahui apakah media sosial mempengaruhi partisipasi pemilih, opini publik, dan dinamika kampanye. Sebagai hasil dari analisis konten dan survei yang dilakukan oleh pengguna media sosial, diketahui bahwa situs media sosial seperti Instagram dan Facebook berfungsi sebagai alat strategis bagi calon walikota makassar untuk menjangkau pemilih, menciptakan citra, dan menyebarkan informasi. Studi menunjukkan bahwa media sosial tidak hanya membuat orang lebih terlibat dalam proses pemilihan, tetapi juga memengaruhi pilihan politik mereka. Hasilnya menunjukkan betapa pentingnya pemanfaatan media sosial dalam konteks politik lokal dan tantangan yang dihadapi, seperti penyebaran informasi yang salah dan polarisasi pendapat.

Review

This paper, "Peran Media Sosial dalam Politik Lokal: Studi Kasus Pemilihan Walikota Makassar," addresses a highly pertinent topic concerning the evolving landscape of political communication in the digital age. The study specifically investigates the influence of social media on voter participation, public opinion, and campaign dynamics within the context of a local election, namely the Makassar Mayoral election. The abstract clearly articulates the study's objective and its significant findings, highlighting how platforms like Instagram and Facebook serve as strategic instruments for candidates to engage with the electorate, shape their public image, and disseminate information. The research posits that social media not only heightens voter involvement but also demonstrably influences their political choices, underscoring its critical role in contemporary local political processes. While the abstract presents compelling results regarding the strategic utility of social media for candidates and its impact on voter engagement and choices, a more detailed elaboration of the methodology would significantly enhance the paper's contribution. The mention of "content analysis and surveys conducted by social media users" provides a general overview, but specifics regarding the scope of content analyzed, the survey design, sample size, and participant demographics are crucial for assessing the robustness and generalizability of the findings. Furthermore, while the study effectively identifies the importance of social media, a deeper exploration of the mechanisms through which social media influences political choices – moving beyond mere correlation – would strengthen the theoretical underpinnings. The abstract also commendably acknowledges challenges such as misinformation and polarization, which opens avenues for further qualitative analysis into how these issues manifest specifically in the Makassar context and what strategies candidates or electoral bodies could employ to mitigate them. In conclusion, this research makes a valuable contribution to the growing body of literature on political communication and digital democracy, particularly by focusing on a specific local election, which often receives less attention than national-level studies. The findings reinforce the indispensable role of social media in shaping political outcomes, even at the municipal level, and lay a foundation for understanding both its opportunities and inherent risks. Future iterations or related studies could benefit from a more explicit theoretical framework guiding the analysis, comparative insights with other local elections, or a longitudinal approach to track the evolving impact of social media over successive election cycles. Despite these potential expansions, the paper effectively highlights the nuanced and multi-faceted influence of social media in local political landscapes, urging practitioners and policymakers to fully grasp its strategic implications and the challenges it presents.

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