Threeatmi Ulin Sinaga, Rizqi Wahyudi, Ni Putu Widya Astari, Marwah Agus Lubis, Anisa Fikratul Afizah, Febi Nissa Saragih, Helza Maria Ulfa, Erika Jelita Sipahutar, Anggun Vica Ariesta, Intan Mardiono

Pengembangan Produk Rotan Berbasis Nilai Tambah: Perspektif dan Kepuasan Konsumen di Rotan Rangga Kota Baru

Introduction

Pengembangan produk rotan berbasis nilai tambah: perspektif dan kepuasan konsumen di rotan rangga kota baru. Kaji pengembangan produk rotan bernilai tambah di Rotan Rangga Kota Baru. Temukan kunci kepuasan konsumen: desain inovatif, kualitas, estetika, keberlanjutan. Rekomendasi fokus pada bentuk ergonomis & bahan premium.

Abstract

This research is motivated by the shift in market demand for rattan furniture, which not only needs to be functional but must also possess aesthetic and sustainability value. The objective is to analyze value-added product development strategies and the level of consumer satisfaction at Rotan Rangga Kota Baru. The study employs a qualitative approach (interviews and direct observation) for preliminary data and a descriptive quantitative approach using the Quality Function Deployment (QFD) and House of Quality (HoQ) methods for product planning. The results indicate that product development successfully enhances value-added through design innovation, quality materials, and production efficiency. The main factors influencing consumer satisfaction are quality, aesthetics, comfort, durability, and the aspect of environmental sustainability. Through HoQ analysis, the customer attribute with the highest importance is "Dilipat untuk lingkungan" (Foldable for the environment) (value 10), and the most influential technical factors are "Geometri Bentuk" (Shape Geometry) and "Sertifikat bahan baku" (Raw Material Certificate). Therefore, it is recommended that the development focus should be directed towards an ergonomic shape, high-quality material, and environmental sustainability orientation to optimally meet consumer expectations.

Review

This paper, "Pengembangan Produk Rotan Berbasis Nilai Tambah: Perspektif dan Kepuasan Konsumen di Rotan Rangga Kota Baru," addresses a pertinent issue within the rattan furniture industry: the evolving market demand for products that combine functionality with aesthetic appeal and sustainability. The research aims to dissect value-added product development strategies and gauge consumer satisfaction specifically at Rotan Rangga Kota Baru. Employing a mixed-methods approach that integrates qualitative data gathering (interviews, observation) with robust quantitative analysis using Quality Function Deployment (QFD) and the House of Quality (HoQ), the study identifies key drivers of value-added enhancement through design innovation, material quality, and production efficiency. Consumer satisfaction is found to hinge on quality, aesthetics, comfort, durability, and notably, environmental sustainability. A significant strength of this research lies in its methodological rigor, particularly the application of QFD and HoQ. These tools provide a structured framework to translate nuanced consumer demands into actionable technical specifications for product development. The finding that "Dilipat untuk lingkungan" (Foldable for the environment) emerged as the highest-importance customer attribute with a value of 10 is particularly insightful, underscoring a strong market trend towards eco-conscious and versatile designs. This precise identification, alongside the most influential technical factors ("Geometri Bentuk" and "Sertifikat bahan baku"), offers concrete guidance for Rotan Rangga. While the abstract effectively highlights these quantitative outcomes, further detail on how the initial qualitative phase specifically informed the construction of the HoQ matrix—for instance, in selecting the initial customer attributes or technical factors—would add even greater depth to the methodology's explanation. Overall, this research offers valuable practical implications for the rattan industry, particularly for small to medium enterprises looking to remain competitive in a dynamic market. By providing a clear roadmap focused on ergonomic design, high-quality materials, and environmental sustainability, the study directly addresses how manufacturers can optimally meet consumer expectations and enhance product value. It serves as a compelling case study demonstrating how a methodical, customer-centric approach to product development, backed by tools like QFD, can drive innovation and satisfaction within the craft and furniture sector, ultimately contributing to both business success and sustainable practices.

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