Yanti Haryanti

Multimodal Analysis on the Construction of Identity and Ideology in the X (Twitter) Account @DokterTifa

Introduction

Multimodal analysis on the construction of identity and ideology in the x (twitter) account @doktertifa. Multimodal analysis of @DokterTifa's X (Twitter) account unveils identity and ideology construction via rhetoric, symbols, and visuals, shaping critical Indonesian political discourse.

Abstract

Dalam era banjir informasi digital, figur publik di media sosial kian memainkan peran sentral dalam pembentukan opini publik. Penelitian ini mengupas akun kontroversial @DokterTifa, yang dikenal luas di Indonesia karena narasi-narasi kritisnya terhadap kebenaran akan isu ijazah palsu mantan presiden Jokowi. Menerapakan analisis multimodal, kajian ini menelusuri bagaimana konstruksi identitas dan agenda ideologi dibentuk, dikomunikasikan, dan dimobilisasi melalui kata, simbol, serta strategi retorika. Penelitian ini memfokuskan pada keterkaitan multimodal antar semua unsur dalam postingan baik tekstual maupun visual dengan menggunakan pendekatan semiotika sosial oleh Gunther Kress and Theo van Leeuwen untuk mendapatkan makna dari tanda dan narasi secara utuh. Strategi wacana yang digunakan oleh akun @DokterTifa secara konsisten menerapkan gaya bahasa retoris dan sarkastik, serta pemilihan representasi visual yang mendukung klaim pada teks. Hal ini digunakan untuk membingkai narasi identitas rakyat sipil yang kritis dan akademis yang berani, beroposisi terhadap kekuasaan yang dianggap manipulative dan tertutup, serta agenda ideologis untuk mendelegitimasi supremasi hukum dan otoritas negara. In the era of digital information overload, public figures on social media increasingly play a central role in shaping public opinion. This study examines the controversial account @DokterTifa, widely known in Indonesia for its critical narratives regarding the truth of the fake diploma issue surrounding former President Jokowi. Applying multimodal analysis, this study explores how identity construction and ideological agendas are formed, communicated, and mobilized through words, symbols, and rhetorical strategies. This research focuses on the multimodal interrelationships between all elements in posts, both textual and visual, using a social semiotic approach by Gunther Kress and Theo van Leeuwen to derive the full meaning of signs and narratives. The discourse strategies employed by the @DokterTifa account consistently employ rhetorical and sarcastic language styles, as well as the selection of visual representations that support the claims in the text. This is used to frame the narrative of a critical and academic citizen identity who is bold, opposing power perceived as manipulative and closed, and an ideological agenda to delegitimize the rule of law and state authority.

Review

This paper proposes a timely and relevant multimodal analysis of the @DokterTifa account on X (Twitter), a figure known for significantly impacting public discourse in Indonesia. The study rightly identifies the increasing centrality of social media public figures in shaping public opinion, particularly concerning controversial narratives like the alleged fake diploma issue involving former President Jokowi. By employing Gunther Kress and Theo van Leeuwen's social semiotic approach, the research effectively aims to deconstruct how identity and ideology are not only constructed but also communicated and mobilized through the intricate interplay of textual and visual elements. This methodological choice is commendable, promising a nuanced understanding of the persuasive strategies employed in the digital realm. The abstract clearly outlines the study's strengths in identifying specific discourse strategies. The consistent use of rhetorical and sarcastic language, coupled with strategically selected visual representations, is highlighted as central to the account's persuasive power. The research aims to show how these strategies coalesce to frame a dual narrative: an identity of a "critical and academic citizen" boldly opposing perceived manipulative power, and an overt ideological agenda to "delegitimize the rule of law and state authority." This focus on the intertwined nature of identity construction and ideological mobilization offers valuable insights into the sophisticated communication tactics employed by influential social media accounts to shape public perception and political discourse. While the abstract robustly presents the analytical framework and the expected findings, a complete paper would benefit from further elaboration on the broader implications and potential limitations. Specifically, exploring the reception and impact of these multimodal strategies on the target audience would deepen the analysis beyond the sender's intentions. Understanding how users interpret and internalize the "critical citizen" identity and the "delegitimization" agenda could provide a more comprehensive picture of the account's actual influence. Additionally, a discussion of the ethical dimensions surrounding the use of social media to question state authority and judicial processes, as well as the societal consequences of such narratives, would enrich the study's contribution to critical discourse analysis and digital media studies.

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