Syalis Mei Setiani, Ubaidillah Kamal

LEGAL PROTECTION OF GEOGRAPHICAL INDICATIONS OF JEPARA CARVED FURNITURE PRODUCTS IN STRENGTHENING JEPARA CITY BRANDING AS WORLD CARVING CENTER

Introduction

Legal protection of geographical indications of jepara carved furniture products in strengthening jepara city branding as world carving center. Explore legal protection of Geographical Indications for Jepara carved furniture, strengthening Jepara's city branding as a world carving center amidst globalization and IP challenges.

Abstract

In the era of globalization and the ease of technology, this is good, but also worrying. Bringing local and international markets closer together, but also creating traditional barriers that can be biased by global market demands. So, what is the relationship between City branding and Intellectual Property Law, and legal protection for City branding and Jepara Carved Furniture products? It is hoped that this study can answer the importance of city branding in strengthening the image of a city in global market competition and the protection of intellectual property for superior products of a region with geographical indications. The method used in this study is qualitative research with a legal approach, with literature studies. City branding built by the city of Jepara has a positive impact on the introduction of its superior products, namely Jepara Carved Furniture Products, which have also been registered in Geographical Indications. This creates added value for consumers for the image and quality of products that must be met by Craftsmen. Although city branding does not yet have clear rules for Intellectual Property, the existence of Geographical Indications is still able to provide intellectual property protection for these communal products in Indonesia. Although the author hopes that there will be at least clear rules regarding Jepara city branding, like several other cities that already have their city branding logos with legal regulations in their regions. As well as the need for protection of geographical indications in the international world for international trade.

Review

This study endeavors to explore the crucial nexus between legal protection for Geographical Indications (GIs) of Jepara carved furniture and its role in strengthening Jepara City's branding as a global carving center. The abstract successfully outlines the timely relevance of this topic in an era of globalization, where local markets face pressure from global demands, necessitating robust protection for unique regional products. The paper aims to demonstrate how city branding positively impacts the recognition of Jepara's superior products, which are safeguarded by registered GIs, thereby adding value for consumers and obliging craftsmen to maintain quality. This focus on the practical implications of IP law for regional economic development is a significant strength. The research adopts a qualitative methodology with a legal approach, primarily relying on literature studies. The abstract suggests that while city branding itself may lack explicit IP regulations, the existence of Geographical Indications effectively provides intellectual property protection for these communal products within Indonesia. The study highlights a positive correlation between Jepara's city branding efforts and the promotion of its carved furniture products. However, it also identifies a gap, expressing a desire for clearer legal frameworks governing city branding in Indonesia, akin to those in other cities, and emphasizes the need for international protection of Jepara's GIs to facilitate global trade. While the abstract clearly articulates the study's objectives and some key findings, a deeper dive into the specific "legal approach" and the analysis of existing literature would be beneficial. The abstract raises important concerns about "traditional barriers that can be biased by global market demands" but does not explicitly detail how the legal protection of GIs directly mitigates these biases or offers strategies for navigating them. Future iterations of this work could strengthen its contribution by proposing concrete frameworks or policy recommendations for both national city branding legislation and strategies for securing international GI protection, moving beyond the expression of a "hope" for such developments to a more prescriptive analysis.

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