Retno Indah Sulistyorini

Kepuasan Konsumen Pada SPBU 4457517 Sukoharjo

Introduction

Kepuasan konsumen pada spbu 4457517 sukoharjo. Analisis kepuasan konsumen SPBU 4457517 Sukoharjo dipengaruhi kualitas BBM, aplikasi My Pertamina, & layanan. Studi kuantitatif ini menemukan ketiganya berdampak signifikan.

Abstract

The aim of the study was to analyze whether the variables of fuel oil quality, My Pertamina application quality and service quality have an influence on consumer satisfaction which was carried out at gas station 4457517 in Sukoharjo Regency. The method used in this research is a quantitative analysis assisted by the SPSS application. In this study, the collection was carried out by distributing questionnaires using a sample of 50 customers at the gas station 44.575.17 Sukoharjo. The results of the research obtained show that all independent variables, namely the quality of fuel oil, the quality of my pertamina application and the quality of service have an effect on customer satisfaction. Based on the results obtained from the research that has been carried out, the results show that the quality of fuel oil, the quality of my pertamina applications and the quality of service simultaneously have an influence on customer satisfaction.

Review

This study, titled 'Kepuasan Konsumen Pada SPBU 4457517 Sukoharjo,' addresses a locally relevant topic by investigating the factors influencing consumer satisfaction at a specific gas station in Sukoharjo Regency. The research aims to determine the impact of fuel oil quality, My Pertamina application quality, and service quality on customer satisfaction. Employing a quantitative approach, the study utilized questionnaires distributed to 50 customers and analyzed the data with SPSS. The abstract reports that all three independent variables—fuel quality, My Pertamina application quality, and service quality—were found to individually and simultaneously influence customer satisfaction, providing initial insights valuable for the specific gas station management. While the research provides a foundational understanding, several methodological aspects described in the abstract warrant further consideration. The sample size of 50 customers, though perhaps suitable for a very preliminary local assessment, is relatively small for a quantitative study aiming to establish the influence of multiple independent variables, which may limit the statistical power and generalizability of the findings. Furthermore, the abstract's description of the analytical method as "quantitative analysis assisted by the SPSS application" and "distributing questionnaires" is rather vague; it would benefit from more specific details regarding the type of quantitative analysis performed (e.g., regression analysis), the nature of the questionnaire (e.g., Likert scales), and the statistical significance levels of the reported effects. The highly localized scope, focusing on a single gas station, also inherently restricts the broader applicability of the conclusions. To enhance the rigor and generalizability of such research, future studies could consider expanding the sample size and including multiple gas stations within Sukoharjo or even across different regions. A more comprehensive description of the research methodology, detailing the specific scales, statistical tests, and effect sizes, would significantly improve the transparency and replicability of the findings. Moreover, the discussion of results could be enriched by outlining the practical implications more explicitly, offering targeted recommendations for SPBU 4457517 based on the relative strength of each variable's influence. Despite the current limitations in scope and methodological detail, this study serves as a valuable local assessment, providing a basis for operational improvements and highlighting key drivers of consumer satisfaction in a specific retail fuel environment.

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