Moch Herdin Batistuta Akbar, Widuri Octavianunisa, Adi Lukman Hakim

Hubungan Kegagalan Tata Kelola dan Pelanggaran Etika Bisnis terhadap Reputasi Kinerja Keuangan & Non-Keuangan Perusahaan: Studi Kasus PT Shell

Introduction

Hubungan kegagalan tata kelola dan pelanggaran etika bisnis terhadap reputasi kinerja keuangan & non-keuangan perusahaan: studi kasus pt shell . Telusuri dampak kegagalan tata kelola & pelanggaran etika bisnis terhadap reputasi serta kinerja keuangan & non-keuangan PT Shell. Etika & GCG adalah aset strategis untuk kinerja berkelanjutan.

Abstract

This study aims to analyze the impact of business ethics violations on the reputation and performance of PT Shell, by identifying the forms of violations that occur and the mechanism of their impact on the company's financial and non-financial aspects. The research uses a qualitative approach with a case study design. Data was collected through documentation studies of annual reports, media coverage, government institution reports, as well as in-depth interviews with key informants consisting of former PT Shell officials, energy market analysts, and senior journalists. Data were analyzed using thematic analysis techniques. The results reveal that PT Shell faced various business ethics violations, primarily in the areas of corporate governance (corruption), operational safety (fires and oil spills), and community relations (social and environmental conflicts). These violations functioned as negative signals that significantly damaged the company's reputation, reflected in declining trust from the public, investors, and other stakeholders. The impact on company performance was complex, including direct financial losses (fines, cleanup costs) and indirect losses (project delays, increased cost of capital), as well as non-financial losses such as decreased employee morale, worsened relations with regulators, and increased resistance from communities. It is concluded that there is a strong causal relationship between business ethics violations, reputation decline, and performance decline of PT Shell. This research confirms that ethical integrity and the strong implementation of Good Corporate Governance are not a cost burden, but rather a strategic asset and critical investment for protecting reputation and ensuring sustainable company performance.

Review

This study, titled "Hubungan Kegagalan Tata Kelola dan Pelanggaran Etika Bisnis terhadap Reputasi Kinerja Keuangan & Non-Keuangan Perusahaan: Studi Kasus PT Shell," undertakes a critical analysis of the intricate relationship between business ethics violations and their repercussions on a company's reputation and performance. Employing a robust qualitative case study approach focused on PT Shell, the research design is commendable for its comprehensive data collection strategy. By synthesizing insights from extensive documentation—including annual reports, media coverage, and government reports—with in-depth interviews with diverse key informants such as former officials, market analysts, and senior journalists, the study ensures a multifaceted and nuanced perspective on the subject matter. The findings unequivocally demonstrate that PT Shell experienced a spectrum of business ethics violations, spanning corporate governance failures like corruption, operational safety incidents such as fires and oil spills, and critical issues in community relations leading to social and environmental conflicts. These transgressions are expertly framed as potent negative signals that significantly eroded the company's reputation, manifesting as a palpable decline in trust among the public, investors, and other crucial stakeholders. Furthermore, the study meticulously details the complex impact on performance, distinguishing between direct financial losses (fines, cleanup costs), indirect financial losses (project delays, increased cost of capital), and profound non-financial detriments like reduced employee morale, strained regulatory relations, and heightened community resistance. The strong causal link established between ethical breaches, reputational damage, and performance decline underscores the critical message that ethical integrity and strong corporate governance are indispensable strategic assets for sustainable business operations. While the study provides compelling evidence and rich insights from its in-depth case analysis of PT Shell, its focus on a single organization, albeit thoroughly examined, inherently limits the generalizability of the specific findings to other industries or contexts. Future research could benefit from comparative case studies across different companies or sectors to identify common patterns and contextual variations in the impact of ethical violations. Additionally, exploring the long-term recovery strategies and their effectiveness post-scandal would add another valuable dimension. Nevertheless, this research stands as a significant contribution, emphatically reinforcing the imperative for ethical conduct and robust Good Corporate Governance as fundamental pillars for safeguarding reputation and ensuring enduring company success, providing valuable lessons for both practitioners and policymakers.

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