Sucihatiningsih Dian Wisika Prajanti, Talitha Widiatningrum, Christina Litaay, Dhea Rizky Amelia

Horticultural Farmer Empowerment Strategy Based on Good Agricultural Practices (GAP): an Analytical Hierarchy Process (AHP) Approach

Introduction

Horticultural farmer empowerment strategy based on good agricultural practices (gap): an analytical hierarchy process (ahp) approach. Empower horticultural farmers in Semarang with a GAP-based strategy using AHP. Priorities: HR development, government policy, and institutions. Focus on sustainable training, marketing tech, and production innovation.

Abstract

This research aims to develop a Horticultural Farmer Empowerment Strategy Based on Good Agricultural Practices (GAP): an Analytical Hierarchy Process (AHP) Approach. This research took place in Semarang Regency, precisely in Kopeng Village, Getasan Subdistrict, in accordance with the targets and objectives of the research. The research uses primary data and secondary data. Data collection methods in this research are observation, interviews, documentation, and questionnaires. Key persons in this research are academics, government, farmers, communities, community institutions, and business actors. The analytical method used in this research is the Analytical Hierarchy Process (AHP). The research result shows that the priority order of strategies that can be implemented are human resource development, government policy, and institutions. Meanwhile, the order of priority for alternative strategies is sustainable guidance and training for farmers and agribusiness actors in creating business innovations, promotional and marketing training using information and communication technology, and increasing the capacity of farmers and agribusiness actors in the use of tools, production based on renewable technology. The suggestion that can be given in this research is that implementing good agricultural practices requires strong commitment from stakeholders so there is a need for motivation and collaboration between farmers, government, and business actors. The implementation of good agricultural practices needs to be carried out with a consistent strategy so strict supervision is needed.

Review

This study, "Horticultural Farmer Empowerment Strategy Based on Good Agricultural Practices (GAP): an Analytical Hierarchy Process (AHP) Approach," tackles a highly relevant issue concerning sustainable agricultural practices and farmer livelihood improvement. The research effectively grounds its inquiry in a specific context, Kopeng Village in Semarang Regency, and employs a comprehensive methodological approach. By utilizing a mix of primary and secondary data gathered through observation, interviews, documentation, and questionnaires, the study builds a robust empirical foundation. A significant strength lies in the inclusive selection of key stakeholders, encompassing academics, government officials, farmers, community institutions, and business actors, which promises a well-rounded and practical perspective for strategy formulation. The application of the Analytical Hierarchy Process (AHP) is an appropriate choice for prioritizing complex, multi-criteria decision-making in the context of farmer empowerment strategies. The research effectively leverages AHP to yield clear and actionable results, identifying human resource development, government policy, and institutional support as the top priority strategies. Furthermore, the study pinpoints specific alternative strategies, such as sustainable training for innovation, ICT-driven marketing and promotion, and capacity building in renewable technology, offering granular guidance for intervention. These findings provide a clear, prioritized roadmap that can inform policy and program design aimed at enhancing the adoption of Good Agricultural Practices. Overall, this research makes a valuable contribution by providing a structured and evidence-based approach to horticultural farmer empowerment. The explicit recommendations for strong stakeholder commitment, continuous motivation, and collaboration among farmers, government, and business actors are crucial for the successful implementation of GAP. Additionally, the call for consistent strategy and strict supervision highlights the practical challenges in agricultural development and offers realistic guidance. While the abstract clearly outlines the strategic priorities, a deeper discussion of the nuances and sensitivities within the AHP analysis in the full paper would further enrich its contribution to both theoretical understanding and practical application.

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