Ira Maya Abdiani, Mohammad Fadnan Akhmadi, Imra Imra, Encik Weliyadi

Hilirisasi “Produk Crakal 3G” Pada UMKM Syahira Home Industri di Kota Tarakan

Introduction

Hilirisasi “produk crakal 3g” pada umkm syahira home industri di kota tarakan. UMKM Syahira Tarakan sukses hilirisasi produk Crakal3G dari limbah tulang ikan jadi makanan bernutrisi. Atasi stunting, tingkatkan ekonomi lokal dan kompetensi UMKM dengan sertifikasi.

Abstract

Indonesia memiliki potensi perikanan yang besar, tetapi limbah tulang ikan bandeng masih sering terbuang dan menimbulkan masalah lingkungan. Limbah ini kaya akan kalsium dan fosfor, nutrisi penting untuk mengatasi masalah gizi seperti stunting dan defisiensi mineral. Produk Crakal3G dikembangkan sebagai solusi inovatif untuk mengubah limbah tersebut menjadi makanan bernutrisi. Kegiatan pengabdian masyarakat ini menggunakan pendekatan action research yang melibatkan UMKM Syahira Home Industri dan pemangku kepentingan secara partisipatif. Pendampingan mencakup pengembangan produk, pelatihan standar produksi, penyusunan model bisnis, serta pemenuhan sertifikasi berbasis regulasi, seperti P-IRT (6056571010038-27), Sertifikasi Halal (34100001590322), NIB (0239010150817), dan HKI (IDM001055692). Hilirisasi Crakal3G berhasil meningkatkan kualitas produk dan kompetensi UMKM melalui pendampingan intensif. Integrasi strategi pengembangan produk, kemasan yang menarik, dan promosi digital secara sinergis memperkuat posisi UMKM di pasar, meningkatkan brand awareness, dan memperluas jangkauan konsumen, terutama segmen muda. Keberhasilan ini menunjukkan bahwa pendekatan terstruktur dalam pengembangan produk, pelatihan, dan pendampingan mampu mendorong hilirisasi produk inovatif UMKM. Model ini dapat direplikasi di wilayah lain dengan dukungan kebijakan untuk memperluas dampak sosial, ekonomi, dan kesehatan masyarakat.

Review

This paper presents a highly relevant and timely initiative focusing on the hilirization of "Crakal 3G" products within UMKM Syahira Home Industri. The core problem addressed – the underutilization of milkfish bone waste and its potential to mitigate nutritional deficiencies like stunting – is of significant national importance in Indonesia. The innovative approach to transform this waste into a nutritious food product, leveraging its rich calcium and phosphorus content, offers a compelling solution that marries environmental sustainability with public health improvement. The title clearly defines the scope, and the abstract effectively highlights the motivation behind this valuable community engagement project. The methodology employed, an action research approach with participatory involvement of the UMKM and stakeholders, demonstrates a robust and practical framework for intervention. The comprehensive scope of the assistance, ranging from product development and production standard training to business model formulation and regulatory compliance, is particularly commendable. The successful attainment of various certifications, including P-IRT, Halal, NIB, and HKI, not only underscores the project's thoroughness but also significantly enhances the product's credibility and market readiness, providing a strong foundation for the UMKM's long-term sustainability and growth. The reported outcomes paint a positive picture of the project's success. The intensive mentoring has demonstrably improved product quality and UMKM competency, while the integrated strategy for product development, attractive packaging, and digital promotion has effectively strengthened market positioning and brand awareness, especially among younger demographics. The abstract's conclusion regarding the replicability of this structured model in other regions, supported by policy frameworks, is a crucial takeaway. This project serves as an excellent case study demonstrating how targeted interventions can drive the hilirization of innovative UMKM products, yielding substantial social, economic, and health benefits.

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