Gadis artika, Dian Aurelia, Yupita Aswalia, Ida Basaria

Fenomena Campur Kode dalam Video “Cara Marshanda Merawat Kesehatan Mental Diri Sendiri” pada kanal YouTube Menjadi Manusia

Introduction

Fenomena campur kode dalam video “cara marshanda merawat kesehatan mental diri sendiri” pada kanal youtube menjadi manusia . Analisis campur kode di video YouTube Marshanda tentang kesehatan mental. Temukan fungsinya dalam ekspresi emosi, klarifikasi konsep, kedekatan audiens, dan identitas bilingual masyarakat digital Indonesia.

Abstract

Data was collected through the listening method with the recording technique, then analyzed using mixed code theory in sociolinguistic studies. Data was analyzed using mixed code theory in sociolinguistic studies to reveal language usage patterns in the context of digital media. The research results show that code mixing serves as a multidimensional communicative strategy. First, mixing code is used to express emotions more effectively and authentically. Second, it serves to clarify the meaning of psychological concepts that do not have the right equivalent in Indonesian. Third, build closeness with an audience that has a bilingual background. Fourth, constructing a bilingual identity of speakers that reflects the social reality of Indonesian urban society. This research contributes to the understanding of the language practice of the Indonesian bilingual community in the digital era, especially in the delivery of personal and sensitive issues such as mental health, which requires a flexible and relatable communication strategy for millennial audiences and generation Z.

Review

This paper presents a focused and timely sociolinguistic analysis of code-mixing as observed in a specific YouTube video discussing mental health. Utilizing a listening method with recording techniques and grounded in mixed code theory, the research effectively maps out language usage patterns within a contemporary digital media context. The study's central premise that code-mixing functions as a multidimensional communicative strategy is clearly articulated, setting a strong foundation for its subsequent findings. The choice of topic, addressing sensitive issues like mental health communication to a millennial and Gen Z audience, highlights the research's immediate relevance. The research's primary strength lies in its clear delineation of four distinct functions of code-mixing. These include the effective and authentic expression of emotions, the clarification of complex psychological concepts that lack direct Indonesian equivalents, the building of rapport with a bilingual audience, and the construction of a speaker's bilingual identity reflective of urban Indonesian society. These findings collectively offer a nuanced understanding of how code-mixing serves strategic communicative purposes in the digital sphere, significantly contributing to the literature on language practices within the Indonesian bilingual community. The paper effectively demonstrates the adaptability and strategic utility of code-mixing in conveying personal and sensitive information in an engaging and relatable manner. While the abstract provides a compelling overview, further details could enhance the paper's impact. A deeper exploration into the specific characteristics of the "Menjadi Manusia" YouTube channel or the broader genre of mental health content on digital platforms could provide additional context for the observed code-mixing patterns. Furthermore, while the functions are well-articulated, a discussion on the relative frequency or specific linguistic mechanisms employed for each function would strengthen the analytical depth. Future research might also consider cross-platform comparisons or longitudinal studies to track the evolution of such communicative strategies within the digital mental health discourse, thereby broadening the generalizability of these valuable insights.

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