Yoka Pradana, Aiza Nabila Arifputri, Rizca Haqqu

Digital Literacy of Tourism Awareness Groups in Digital Promotion Activities of Cibuntu Tourism Village, Kuningan Regency

Introduction

Digital literacy of tourism awareness groups in digital promotion activities of cibuntu tourism village, kuningan regency. Analyze the digital literacy of Cibuntu Tourism Village's Pokdarwis in digital promotion. Uncover their independent learning of digital skills, from content creation to data security.

Abstract

Cubuntu tourist village in Kuningan Regency is an outstanding tourist village actively participating in digital promotion. The success of digital tourism promotion is closely related to the digital literacy skills of tourist village managers. This study aims to analyze the digital literacy of the Cibuntu village tourism awareness group (Pokdarwis) in digital promotion activities. The research method used is qualitative with a case study design. Data were obtained from interviews with four members of the Pokdarwis of Cibuntu village in the field of promotional media and observation of the Cibuntu village promotional media. The results showed that the digital literacy of Pokdarwis Cibuntu village has various aspects of digital skills, including information literacy, communication, and collaboration skills, the ability to develop digital content creation, and the ability to secure digital data. Meanwhile, the ability to solve problems using digital technology has not been able to be done, and the ability to create digital content has been done, but not entirely. The contribution of this research shows that the digital literacy skills possessed by the Pokdarwis of Cibuntu village are learned independently through content on social media. The findings are a consideration for tourism village managers in other regions to encourage Pokdarwis members to learn independently about digital promotion activities amid the wealth of information on social media.

Review

The manuscript, "Digital Literacy of Tourism Awareness Groups in Digital Promotion Activities of Cibuntu Tourism Village, Kuningan Regency," presents a focused and timely investigation into the digital capabilities of local tourism managers. Addressing the critical link between digital literacy and successful digital tourism promotion, the study aims to analyze the skills of the Pokdarwis (Tourism Awareness Group) in Cibuntu village. Utilizing a qualitative case study approach with interviews and observations, the research offers a granular understanding of how a specific community engages with digital promotion, making a relevant contribution to the discourse on community-based tourism development in the digital age. A significant strength of this research lies in its clear articulation of the digital literacy aspects observed within the Cibuntu Pokdarwis. The abstract highlights that members possess various skills, including information literacy, communication and collaboration, and the ability to secure digital data, alongside partial proficiency in digital content creation. Crucially, it also identifies gaps, noting challenges in problem-solving with digital technology and a lack of comprehensive content creation. The novel finding that these digital skills are predominantly acquired through independent learning via social media content offers a valuable insight into informal learning pathways and provides a practical implication for fostering digital capabilities in other tourism communities. While the abstract effectively outlines the study's scope and key findings, a more explicit discussion of the theoretical framework guiding the understanding of digital literacy would enhance its academic depth. Furthermore, although the implications for other tourism villages are mentioned, a brief consideration of potential challenges or enabling factors for successful independent learning (e.g., access to resources, motivation, quality control of online information) could strengthen the practical recommendations. Nevertheless, this paper makes a pertinent contribution to understanding digital readiness at the local level. Its findings are valuable for informing strategies that empower community-based tourism initiatives to leverage digital platforms effectively, positioning the study as a practical and insightful addition to the field.

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