Kurniawan Saputra Sulaeman, Ayu Sulistya Putri Sahrir, Muhammad Hasvian, Fadya Iftitah Hatta, Suharti Suharti

Analysis of Marketing Strategy Implementation in order to Increase Sales at PT Indofood

Introduction

Analysis of marketing strategy implementation in order to increase sales at pt indofood. Analyze PT Indofood's marketing strategy (product, price, promotion) implementation. Discover key insights on boosting sales volume effectively in competitive markets.

Abstract

Penelitian ini bertujuan untuk melakukan analisis terhadap penerapan strategi pemasaran PT. Indofood dalam rangka meningkatkan volume penjualan. Dalam menghadapi persaingan yang semakin ketat, perusahaan perlu memahami dinamika pasar dan menerapkan strategi pemasaran yang efektif. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi, dan data dikumpulkan melalui wawancara dengan karyawan PT. Indofood. Hasil analisis menunjukkan bahwa PT. Indofood menerapkan berbagai strategi pemasaran, terutama melalui bauran pemasaran yang mencakup produk, harga, dan promosi. Penerapan strategi ini memiliki dampak positif dalam meningkatkan volume penjualan perusahaan. Oleh karena itu, penelitian ini memberikan wawasan mendalam mengenai bagaimana strategi pemasaran dapat menjadi faktor kunci dalam mencapai tujuan peningkatan penjualan di tengah persaingan pasar yang kompetitif. This research aims to analyze the implementation of marketing strategies by PT. Indofood to enhance sales volume. Faced with intensifying competition, companies need to comprehend market dynamics and apply effective marketing strategies. The study employs a qualitative method with a phenomenological approach, and data is gathered through interviews with PT. Indofood employees. The analysis reveals that PT. Indofood implements various marketing strategies, primarily through a marketing mix encompassing product, price, and promotion. The application of these strategies has a positive impact on increasing the company's sales volume. Therefore, this research provides profound insights into how marketing strategies can be a key factor in achieving the goal of increased sales amid a competitive market.

Review

This study by [Author Name/s - if available, otherwise omit] investigates the implementation of marketing strategies by PT. Indofood with the explicit aim of increasing sales volume in a competitive market. Utilizing a qualitative methodology with a phenomenological approach, the research gathers data through interviews with PT. Indofood employees. The core finding is that Indofood's application of a marketing mix, specifically focusing on product, price, and promotion, has a positive impact on sales. The paper promises profound insights into marketing strategies as a key factor for sales growth. The strength of this research lies in its clear focus on a highly relevant business challenge: enhancing sales through strategic marketing amidst intense competition. The choice of PT. Indofood, a prominent company, lends practical significance and potential industry interest to the findings. The qualitative, phenomenological approach, relying on employee interviews, suggests an attempt to capture an in-depth, internal perspective on how these strategies are perceived and implemented within the organization, rather than just measuring external outcomes. The identification of the marketing mix (product, price, promotion) as central to their success provides a foundational understanding. While the abstract outlines a pertinent area of study, several aspects could benefit from further elaboration or critical consideration in the full paper. The scope of "various marketing strategies" appears limited to only three elements of the marketing mix (product, price, and promotion); a more comprehensive analysis might explore place, people, process, and physical evidence, particularly for a large, established company. Furthermore, the reliance solely on employee interviews, while valuable for internal perspective, may lack external validation or market data to fully substantiate the "positive impact on sales volume." The abstract does not indicate how the "positive impact" is measured or quantified, which is crucial for a claim of increased sales. Future iterations or expanded discussions could also address the specific challenges encountered in strategy implementation and how Indofood navigates them, moving beyond a solely positive framing.

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