West Science Business and Management

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Management

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Discover West Science Business and Management. Gain expertise in modern business strategies, leadership, finance, and organizational development for professional growth.

Articles in this Journal

Customer Relationship Management (CRM) in Modern Retail: A Bibliometric Study

Customer Relationship Management (CRM) has emerged as a strategic cornerstone for modern retail, driven by the dual forces of customer-centric business models and digital transformation. This study conducts a bibliometric analysis to map t...

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The Current Trends and Gaps in Employee Innovation Literature (A Bibliometric Study)

Employee innovation has become an increasingly critical topic in organizational and management studies, as firms rely on the creative and proactive behaviors of their workforce to remain competitive in dynamic environments. Despite growing...

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