Studi Akuntansi, Keuangan, dan Manajemen
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Studi Akuntansi, Keuangan, dan Manajemen
Articles in this Journal
Assessing the Effect of Service Excellence on Passenger Satisfaction at Regional Airports
Purpose: This study analyzes the effect of check-in counter staff service excellence on passenger satisfaction at Sentani International Airport, Papua, Indonesia. The research was motivated by persistent queues and declining comfort during peak hours...
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Social Media Marketing and iPhone Repurchase Intention: The Roles of FOMO and Materialism
Purpose: This study applies the stimulus–organism–response (S-O-R) framework to examine how Social Media Marketing Effectiveness (SMME) influences iPhone repurchase intention among Generation Z consumers in Indonesia, focusing on the mediating roles...
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