Social Communication

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Communication

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Explore the dynamics of human interaction, social behavior, and the role of communication in building relationships and shaping society. Understand its impact.

Articles in this Journal

NECROMARKETING IN THE MEDIA AND MARKETING COMMUNICATIONS

Death is an inseparable part of life. This paradoxical statement expresses the inevitability that each individual will encounter death. The demise of human existence is often stereotyped in media, and used in a variety of commercial purpos...

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TECHNOLOGY AS A MEDIUM OF ARTISTIC CREATION: THE CASE OF BIOTECHNOLOGY

In recent decades, artists have lost interest in the search for new solutions. In the celebration of traditional techné, and in pursuit of means of expression, they have turned to extreme areas of human activity or to the field of science...

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THE ROLE OF COMMUNICATION AND ADVOCACY IN RESOLVING CULTURE-BASED CONFLICT: LESSONS FROM EFFORTS TO COMBAT FGM PRACTICES IN KENYA

This study examines the role of communication and advocacy in resolving culture-based conflicts in Kenya, focusing on the harmful practice of Female Genital Mutilation (FGM). While existing studies on conflicts in Kenya have focused on int...

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COMMUNICATION APPROACH BETWEEN DOCTORS AND PATIENTS REGARDING COVID-19: A STUDY ON MHEALTH APPS

This study investigated the communication approach between doctors and patients on mHealthapps in Bangladesh. To fulfill the research objectives, this study employed a qualitative research approach. The study addressed the treatment-provid...

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THE PROMOTION OF VEGANISM BY INFLUENCERS. A CASE STUDY OF SELECTED INSTAGRAM PROFILES

Social media functions as a space for various activities, not only in the personal or business dimension, they are also a tool for promoting important ideas. Social media can be used by both institutions and private individuals – especiall...

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ENGAGEMENT OF MICROINFLUENCERS IN THE FIELD OF SUSTAINABLE FASHION

The presented article deals with the issue of micro-influencers on social networks, focusing on micro-influencers in the field of sustainable fashion. In the theoretical part, we deal with social networks, influencer marketing, a closer de...

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THE SOCIAL POTENTIAL OF FACT-CHECKING IN VERIFYING INFORMATION ABOUT THE WAR IN UKRAINE - A CASE STUDY

The emergence of new media has turned the formerly passive recipients of content into active users who, as a part of various initiatives, are willing to establish virtual communities. The aim of the argument is to present the social dimens...

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The “CONFRONTATION” AND “RIVALRY” IN SELECTED FACEBOOK PROFILES FOR/ABOUT WOMEN. SHORT QUANTITATIVE AND QUALITATIVE ANALYSIS

This article discusses the nature of discourse about confrontation and rivalry which takes place between women (and men) as portrayed in materials published in 50 selected Facebook profiles for/about women. The women portrayed in those pro...