Social Communication
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Social Communication

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Communication
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Explore the dynamics of human interaction, social behavior, and the role of communication in building relationships and shaping society. Understand its impact.

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Articles in this Journal

Aestheticizing Politics and Politicizing Aesthetics: The Dialectic of Power and Resistance in Suzanne Collins’ The Hunger Games

This paper explores the dynamic interplay between aesthetics and politics in Suzanne Collins’s dystopian novel The Hunger Games. It examines how the Capitol’s construction of spectacle and propaganda aestheticizes violence and control, whi...

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Bodies as Crisis: A Foucauldian Discourse Analysis of Dystopian Migration in Exit West by Mohsin Hamid

This paper examines how migrant bodies become sites of crisis within contemporary migration narratives. It analyses the intersections of power, surveillance, and violence in a postcolonial, globalized context, applying Foucauldian discours...

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Humans on the Internet: From Utopia to Dystopia

The Internet has become an inseparable part of contemporary society. Few people today can imagine life without using various social media platforms. However, what does the Internet truly offer? The seemingly beautiful and utopian world pre...

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Morality in the Times of Dystopia: Sacrifice, Loyalty, and Ethical Choices in the World of Divergent

This study examines the moral dynamics and motivations that drive the characters’ decisions to make personal sacrifices and remain loyal in Veronica Roth’s Divergent. It illuminates the depth of their relationships and their unwavering com...

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Neuroculture: The Construction of a Media-Obsessed Reality in Dystopian Fiction

This paper explores the emerging phenomenon of neuroculture and its reflection in contemporary dystopian fiction. It examines the intersection of neuroscience, psychology, and literature, focusing on how modern narratives portray society’s...

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Conditions for Managing Social Communication by Sports Clubs

Sport has long been a prominent element of social life, carrying educational, ethical, economic and health-related functions, and shaping lifestyles, fashion and cultural norms. Within this field, sports marketing relies on communication t...

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Beyond Function And Aesthetics: The Ethical Implications Of AI-Driven Interior Design For Enhancing Human Experience

With a focus on its philosophical and practical consequences for human awareness, this paper explores how artificial intelligence (AI) is revolutionizing interior design. It makes the case that artificial intelligence (AI) can strengthen t...

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NECROMARKETING IN THE MEDIA AND MARKETING COMMUNICATIONS

Death is an inseparable part of life. This paradoxical statement expresses the inevitability that each individual will encounter death. The demise of human existence is often stereotyped in media, and used in a variety of commercial purpos...

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TECHNOLOGY AS A MEDIUM OF ARTISTIC CREATION: THE CASE OF BIOTECHNOLOGY

In recent decades, artists have lost interest in the search for new solutions. In the celebration of traditional techné, and in pursuit of means of expression, they have turned to extreme areas of human activity or to the field of science...

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THE ROLE OF COMMUNICATION AND ADVOCACY IN RESOLVING CULTURE-BASED CONFLICT: LESSONS FROM EFFORTS TO COMBAT FGM PRACTICES IN KENYA

This study examines the role of communication and advocacy in resolving culture-based conflicts in Kenya, focusing on the harmful practice of Female Genital Mutilation (FGM). While existing studies on conflicts in Kenya have focused on int...

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COMMUNICATION APPROACH BETWEEN DOCTORS AND PATIENTS REGARDING COVID-19: A STUDY ON MHEALTH APPS

This study investigated the communication approach between doctors and patients on mHealthapps in Bangladesh. To fulfill the research objectives, this study employed a qualitative research approach. The study addressed the treatment-provid...

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THE PROMOTION OF VEGANISM BY INFLUENCERS. A CASE STUDY OF SELECTED INSTAGRAM PROFILES

Social media functions as a space for various activities, not only in the personal or business dimension, they are also a tool for promoting important ideas. Social media can be used by both institutions and private individuals – especiall...

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ENGAGEMENT OF MICROINFLUENCERS IN THE FIELD OF SUSTAINABLE FASHION

The presented article deals with the issue of micro-influencers on social networks, focusing on micro-influencers in the field of sustainable fashion. In the theoretical part, we deal with social networks, influencer marketing, a closer de...

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THE SOCIAL POTENTIAL OF FACT-CHECKING IN VERIFYING INFORMATION ABOUT THE WAR IN UKRAINE - A CASE STUDY

The emergence of new media has turned the formerly passive recipients of content into active users who, as a part of various initiatives, are willing to establish virtual communities. The aim of the argument is to present the social dimens...

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The “CONFRONTATION” AND “RIVALRY” IN SELECTED FACEBOOK PROFILES FOR/ABOUT WOMEN. SHORT QUANTITATIVE AND QUALITATIVE ANALYSIS

This article discusses the nature of discourse about confrontation and rivalry which takes place between women (and men) as portrayed in materials published in 50 selected Facebook profiles for/about women. The women portrayed in those pro...

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