Reza Umami, Fuad Ramdhan Ryanto

The Influence Of Financial Literacy, Ease Of Access, And Cost Efficiency On The Financial Optimization Of Users Of Seabank Digital Services

Introduction

The influence of financial literacy, ease of access, and cost efficiency on the financial optimization of users of seabank digital services. Discover how financial literacy, ease of access, and cost efficiency significantly influence financial optimization among SeaBank digital service users. Essential insights for digital banking.

Abstract

Research Objective: This study investigates the influence of financial literacy, ease of access, and cost efficiency on the financial optimization of Sea Bank digital service users. Design/Methodology/Approach: Employing a quantitative methodology within an associative framework, this research collected data through a digital questionnaire distributed online. The study population comprised active Sea Bank users in Indonesia, estimated at approximately 10 million. A purposive sampling technique was used to select 100 participants based on specific qualifications, such as their level of engagement and utilization of Sea Bank services. Data were analyzed using SPSS version 26. Research Findings: (1) Financial literacy positively and significantly impacts financial optimization. (2) Ease of access positively and significantly influences financial optimization. (3) Cost efficiency positively and significantly affects financial optimization. (4) Collectively, the three variables exert a positive and significant effect on financial optimization. Theoretical Contribution/Originality: This research contributes to financial knowledge by emphasizing the role of monetary literacy within the context of digital banking platforms, particularly Sea Bank. By proposing an analytical model linking financial literacy, ease of access, and cost efficiency to financial optimization, the study offers valuable insights for the existing literature and serves as a foundation for future research. The findings also reinforce efforts to promote financial education and awareness in society, while paving the way for further exploration of other factors that may influence financial optimization among digital banking users.

Review

The study, "The Influence Of Financial Literacy, Ease Of Access, And Cost Efficiency On The Financial Optimization Of Users Of Seabank Digital Services," addresses a highly pertinent and contemporary issue in the realm of digital finance. The research objective is clearly articulated, focusing on key determinants of financial optimization among users of a specific digital banking platform, Sea Bank. The chosen quantitative methodology, employing an associative framework and an online questionnaire, appears suitable for investigating the stated relationships between financial literacy, ease of access, cost efficiency, and financial optimization. The abstract provides a straightforward outline of the research design, analytical approach using SPSS, and a clear presentation of the research findings. The findings presented are robust and significant, indicating that financial literacy, ease of access, and cost efficiency each independently, and collectively, exert a positive and significant influence on financial optimization. This contributes valuable empirical evidence to the existing literature, particularly by contextualizing these relationships within the rapidly evolving landscape of digital banking, exemplified by Sea Bank. The theoretical contribution, emphasizing an analytical model linking these specific variables to financial optimization on a digital platform, is a notable strength. However, a potential area for further consideration lies in the generalizability of the findings given the sample size. While purposive sampling of 100 participants was employed, this represents a very small fraction of the estimated 10 million active Sea Bank users in Indonesia, which might limit the broad applicability of the results despite the statistical significance found within the selected sample. Overall, this research offers a timely and relevant contribution to financial knowledge and practice. The study effectively reinforces the critical role of financial education and awareness, providing actionable insights for both financial institutions and policymakers aiming to enhance financial well-being in the digital age. The proposed analytical model serves as an excellent foundation for future scholarly endeavors, encouraging further exploration of additional factors that may influence financial optimization among digital banking users. The practical implications for digital service providers like Sea Bank in tailoring their services and educational initiatives are clear and valuable.

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