Yogi Friando, Manik Sunuantari

The Effectiveness of the Communication Style of Health Cadres Through Local Culture on Awareness of Stunting

Introduction

The effectiveness of the communication style of health cadres through local culture on awareness of stunting. Discover how health cadres' communication, infused with local culture, effectively boosts stunting awareness among mothers in Indonesia. Quantitative results confirm its impact.

Abstract

Stunting continues to pose a significant public health challenge in Indonesia, particularly in the Kebon Kacang Subdistrict of Central Jakarta. This research is purposed to measure the effectiveness of communication style of health cadres through local culture on awareness of stunting among mothers. The study used a quantitative method of 50 respondents through accidental sampling. The theoretical framework comprised the Communicator Style Theory (Norton), Local Culture (Koentjaraningrat), and the Health Belief Model (Rosenstock). The correlation and linear regression analyses demonstrate that the communication style of health cadres significantly impacts stunting awareness (β = 0.702), while local culture also exhibits a positive correlation with stunting awareness (r = 0.628, p < .001). The coefficient of determination indicatess that the model accounts for the dependent variable effectively, as reflected by an R Square value of 0.752. These findings indicate that communication style through local culture can enhance mother’s understanding and awareness in efforts to prevent stunting more effectively.

Review

This paper addresses a critical public health issue, stunting, within the specific context of Kebon Kacang, Central Jakarta, Indonesia. The research aims to evaluate the effectiveness of health cadres' communication styles, incorporating local culture, in enhancing mothers' awareness of stunting. Utilizing a quantitative approach with 50 respondents selected via accidental sampling, the study is theoretically grounded in established frameworks including Communicator Style Theory, Local Culture, and the Health Belief Model, providing a robust conceptual foundation for its investigation into this pertinent problem. A significant strength of this study lies in its innovative approach to integrating local culture into health communication strategies, which holds considerable promise for improving public health outcomes in culturally diverse settings. The findings provide compelling evidence for the efficacy of this strategy, demonstrating a significant impact of communication style on stunting awareness (β = 0.702) and a strong positive correlation with local culture (r = 0.628, p < .001). The high R-squared value of 0.752 further suggests that the model effectively explains a substantial portion of the variance in stunting awareness, underscoring the potential for culturally tailored communication to significantly enhance understanding and prevention efforts. While the findings are promising, some methodological considerations warrant attention. The sample size of 50 respondents, along with the use of accidental sampling, might limit the generalizability of these findings beyond the specific study population, suggesting a need for larger and more representative samples in future research. Additionally, the abstract would benefit from greater detail regarding the specific elements of "local culture" that were integrated into the communication style and how their effectiveness was measured, providing clearer actionable insights. Future work could also explore the specific mechanisms through which local culture mediates the relationship between communication and awareness, perhaps employing mixed-methods designs to offer a richer, more nuanced understanding of this complex interaction.

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