Khaerul Aqbar, Azwar Azwar

Strategi Pemberdayaan Wirausaha Syariah Gen-Z Berbasis SWOT pada Start-Up Halal F&B di Indonesia

Introduction

Strategi pemberdayaan wirausaha syariah gen-z berbasis swot pada start-up halal f&b di indonesia. Strategi pemberdayaan wirausaha syariah Gen-Z di startup halal F&B Indonesia. Analisis SWOT mengidentifikasi kekuatan, kelemahan, peluang, ancaman demi ekosistem bisnis halal berkelanjutan.

Abstract

This study aims to identify the strengths, weaknesses, opportunities, and threats (SWOT) faced by Gen-Z Muslimpreneurs and to formulate empowerment strategies aligned with the principles of Islamic entrepreneurship. The research employs a descriptive qualitative method using a literature review and documentation approach. The analysis is conducted through SWOT mapping, systematically structured based on findings from academic literature and official documents. The results reveal that Gen-Z Muslimpreneurs possess notable strengths, including religiosity, digital proficiency, and innovation capacity. However, they also encounter challenges such as limited managerial experience and restricted access to capital. Externally, they benefit from the growing halal market and supportive regulatory frameworks, yet they must also navigate a highly competitive industry and complex certification processes. Based on this mapping, four strategic directions are proposed: (1) digital Islamic business training (SO), (2) collaboration with halal business incubators (WO), (3) trend filtration based on Islamic values (ST), and (4) mentoring and regulatory literacy (WT). These strategies are further developed into the Operational Framework for Empowering Gen-Z Muslimpreneurs, comprising four core pillars: integrated training, business collaboration, halal trend laboratories, and legal mentoring for business transformation. The findings are expected to serve as both conceptual and practical references for communities, training institutions, and policymakers in fostering a sustainable and competitive Islamic entrepreneurship ecosystem in the era of the global halal industry.

Review

This study addresses a highly pertinent topic concerning the empowerment of Gen-Z Islamic entrepreneurs within Indonesia's burgeoning halal F&B start-up sector. Utilizing a descriptive qualitative approach based on a comprehensive literature review and document analysis, the research effectively identifies the critical internal and external factors influencing these young entrepreneurs. The SWOT analysis provides a clear landscape, highlighting strengths such as religiosity, digital proficiency, and innovation capacity, alongside challenges like limited managerial experience and restricted capital access. It also accurately pinpoints opportunities in the growing halal market and supportive regulatory frameworks, while addressing threats posed by intense competition and complex certification processes, thereby setting a solid foundation for strategic development. Building upon its robust SWOT mapping, the paper proposes four distinct strategic directions that are logically derived from the identified factors. These strategies – encompassing digital Islamic business training (SO), collaboration with halal business incubators (WO), trend filtration based on Islamic values (ST), and mentoring with regulatory literacy (WT) – demonstrate a well-thought-out approach to leverage strengths, mitigate weaknesses, exploit opportunities, and counter threats. Furthermore, the development of an Operational Framework, structured around integrated training, business collaboration, halal trend laboratories, and legal mentoring for business transformation, offers a comprehensive and actionable blueprint for fostering entrepreneurial growth in line with Islamic principles. The study makes a significant contribution by moving beyond mere identification to propose concrete, multi-faceted empowerment strategies tailored specifically for Gen-Z Muslimpreneurs. Its findings are valuable not only as a conceptual reference for understanding the dynamics of this unique entrepreneurial segment but also as a practical guide for various stakeholders, including communities, training institutions, and policymakers. By providing a structured pathway for developing a sustainable and competitive Islamic entrepreneurship ecosystem, this research offers critical insights that can significantly contribute to the growth of the global halal industry, particularly within the Indonesian context. This work is a commendable effort in bridging academic analysis with actionable recommendations for a vital economic sector.

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