Safira Fathin, Anggraeni Woro Hapsari, Mutia Prawitasari, Tanti Novianti

Strategi Bisnis Berkelanjutan Pada Start Up Hidroponik: Studi Kasus Hydrofarm Di Jawa Barat

Introduction

Strategi bisnis berkelanjutan pada start up hidroponik: studi kasus hydrofarm di jawa barat. Analisis strategi bisnis berkelanjutan start-up hidroponik Hydrofarm di Jawa Barat. Menentukan posisi kuat & prioritas ekspansi, digitalisasi, serta produk bernilai tambah dengan integrasi keberlanjutan.

Abstract

Sektor pertanian hidroponik di Indonesia menunjukkan pertumbuhan signifikan, terutama pasca pandemi COVID-19. Penelitian ini bertujuan menganalisis strategi bisnis berkelanjutan pada start-up hidroponik Hydrofarm di Kabupaten Sumedang, Jawa Barat. Metode yang digunakan adalah pendekatan deskriptif-kualitatif dengan analisis strategis melalui matriks Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), matriks Internal-External (IE), matriks SWOT, dan Quantitative Strategic Planning Matrix (QSPM). Hasil analisis menunjukkan skor IFE sebesar 3,22 (posisi internal kuat) dan skor EFE sebesar 3,59 (kemampuan eksternal tinggi), menempatkan Hydrofarm pada Kuadran I matriks IE (Grow and Build). Berdasarkan QSPM, strategi prioritas adalah ekspansi bertahap ke wilayah Bandung dengan drop point berkemasan isi ulang (TAS 7,74), diikuti optimalisasi platform digital dengan geo-targeted ads (TAS 7,39), dan pembangunan unit pengolahan produk bernilai tambah (TAS 7,27). Temuan ini mengindikasikan bahwa Hydrofarm berada pada posisi strategis yang menguntungkan untuk tumbuh secara agresif dengan mengintegrasikan prinsip keberlanjutan lingkungan, ekonomi, dan sosial.

Review

The paper, "Strategi Bisnis Berkelanjutan Pada Start Up Hidroponik: Studi Kasus Hydrofarm Di Jawa Barat," addresses a highly relevant and timely topic concerning sustainable business strategies within the burgeoning hydroponic agriculture sector in Indonesia. With the significant growth observed in this area, particularly in the post-pandemic era, the study's objective to analyze the strategic positioning and future direction of Hydrofarm, a start-up in Sumedang, West Java, is commendable. This focus on a specific case provides valuable insights into real-world challenges and opportunities faced by agri-tech start-ups striving for sustainability. Employing a robust descriptive-qualitative approach, the research utilizes a comprehensive suite of strategic analysis tools, including IFE, EFE, IE, SWOT matrices, and QSPM, to meticulously evaluate Hydrofarm's internal and external environments. The findings reveal a strong strategic position for Hydrofarm, indicated by high IFE (3.22) and EFE (3.59) scores, placing the company firmly in the "Grow and Build" quadrant of the IE matrix. Crucially, the QSPM analysis prioritizes clear, actionable strategies: gradual expansion into Bandung with refillable drop points (TAS 7.74), optimized digital platforms with geo-targeted ads (TAS 7.39), and the development of value-added processing units (TAS 7.27). These results offer a well-structured roadmap for the company's future growth. The study effectively demonstrates Hydrofarm's advantageous strategic position and its potential for aggressive growth while emphasizing the integration of environmental, economic, and social sustainability principles. The methodical application of established strategic frameworks provides credibility to the recommended actions, making this research highly valuable for both academic understanding and practical application within the hydroponic start-up ecosystem. This work not only contributes significantly to the literature on sustainable business strategies in the agri-food sector but also offers concrete, data-driven recommendations that can guide Hydrofarm and potentially inspire similar ventures in Indonesia towards resilient and sustainable development.

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