Rizka Lovani Akbar, Yoni Sudiani, Fadlul Rahman, Sulaiman Juned

PERANCANGAN MEDIA PROMOSI KOMUNITAS SENI KUFLET PADANG PANJANG

Introduction

Perancangan media promosi komunitas seni kuflet padang panjang. Desain media promosi untuk Komunitas Seni Kuflet Padang Panjang. Menarik audiens, memperkuat citra, dan mempromosikan literasi seni melalui video, poster & merchandise.

Abstract

The Kuflet Art Community is an art community focused onliterature and theater, offering a platform for artists toexpress their creativity as part of a group with sharedinterests. An effective promotional media concept isnecessary to address the challenges in reaching a wideraudience and strengthening the community's image, which ishighly dedicated to literacy. The target audience for thisdesign includes artists, art practitioners, and anyoneinvolved in the arts in Padang Panjang City. The methodsused in designing the promotional media include data collection through observation, interviews, andquestionnaires to understand the needs and characteristicsof the community. The design process is carried out byapplying design and animation principles relevant to theidentity of the Kuflet Art Community. The promotionalmedia is designed to provide information about thecommunity's programs, achievements, and relationships in an engaging and communicative manner. The design resultsinclude promotional media capable of convincing andinviting the target audience to join the Kuflet Art Communityand increasing public awareness of the community'sexistence. The media mix produced includes videos, posters, flyers, brochures, x-banners, stamps, business cards, lanyards, and various merchandise. This design is expectedto be the first step in a broader sustainable promotionalstrategy.

Review

The submitted work, "PERANCANGAN MEDIA PROMOSI KOMUNITAS SENI KUFLET PADANG PANJANG," tackles the crucial challenge of enhancing visibility and audience engagement for the Kuflet Art Community, an organization dedicated to literature and theater. The abstract effectively highlights the community's need for an effective promotional media concept to broaden its reach and strengthen its image among artists, practitioners, and the general public in Padang Panjang City. This project is well-positioned to address a common issue faced by cultural groups striving to connect with a wider audience and solidify their presence within the artistic landscape. The methodology outlined for this design project demonstrates a systematic approach. Data collection through observation, interviews, and questionnaires ensures a grounded understanding of the Kuflet Art Community's specific needs and identity, which is vital for developing relevant and impactful promotional materials. The subsequent application of appropriate design and animation principles indicates a professional and considered creative process. Notably, the project's output is remarkably comprehensive, encompassing a diverse media mix that includes videos, posters, flyers, brochures, x-banners, and various merchandise. This extensive array of deliverables suggests a thoughtful strategy to engage the target audience across multiple platforms and touchpoints. The primary strength of this work lies in its practical application and the robust, multi-faceted solution it proposes for a tangible community need. The anticipated outcomes—convincing and inviting new members while increasing public awareness—are highly relevant and desirable for an art community. While the abstract provides a strong overview of the design process and its outputs, future reports would benefit from an outline of the specific aesthetic choices and their justification, as well as a preliminary plan for evaluating the effectiveness of this comprehensive media mix once implemented. The notion that this design serves as "the first step in a broader sustainable promotional strategy" is commendable, indicating a forward-thinking perspective on long-term community development and outreach.

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