Zulkarnain Lubis, Endang Sari Simanullang, Desy Astrid Anindya, Muhammad Sapi’i Dalimunthe, Alpin Risyad Ritonga

Penguatan Kapasitas Petani Kopi melalui Inovasi Pengemasan, Pelabelan, dan Pemasaran Digital Berbasis Nilai Tambah Produk

Introduction

Penguatan kapasitas petani kopi melalui inovasi pengemasan, pelabelan, dan pemasaran digital berbasis nilai tambah produk . Tingkatkan kapasitas petani kopi Koperasi Mitra Sejati Jaya! Pelatihan inovasi pengemasan, pelabelan, & pemasaran digital berbasis nilai tambah produk terbukti efektif.

Abstract

This community service activity aims to strengthen the capacity of coffee farmers who are members of the Mitra Sejati Jaya Cooperative through facilitation in packaging, labeling, and value-added product-based digital marketing. The program was implemented through training sessions and Focus Group Discussions (FGDs), involving 18 participants. Evaluation instruments consisted of pre-test and post-test questionnaires, which were analyzed using descriptive quantitative methods. The evaluation results showed an increase in participants’ average scores from 57.89 in the pre-test to 82.28 in the post-test, representing an improvement of 42.12%. The program generated several outputs, including high-quality packaging, a copyrighted logo design, active social media accounts, and digital marketing video content. Therefore, this community service activity proved effective in enhancing the capacity of coffee farmers through innovations in packaging, labeling, and value-added digital marketing.

Review

This community service initiative, as outlined by the title "Penguatan Kapasitas Petani Kopi melalui Inovasi Pengemasan, Pelabelan, dan Pemasaran Digital Berbasis Nilai Tambah Produk," addresses a critical need for enhancing the capabilities of coffee farmers. The program explicitly aimed to empower members of the Mitra Sejati Jaya Cooperative by facilitating improvements in product packaging, professional labeling, and sophisticated value-added digital marketing strategies. This focus is highly relevant, as it targets key areas where smallholder farmers often struggle to compete in modern markets, directly impacting their potential for economic growth and sustainability. By concentrating on innovation and value addition, the project holds significant promise for increasing the competitiveness and livelihood of coffee producers. The methodology employed, combining structured training sessions with interactive Focus Group Discussions (FGDs), appears well-suited for capacity building. The use of pre-test and post-test questionnaires provided a clear, quantitative measure of the program's effectiveness, demonstrating a substantial 42.12% increase in participants' average scores. This indicates a significant transfer of knowledge and skills. Furthermore, the tangible outputs generated are highly commendable, including the development of high-quality packaging, a copyrighted logo design, active social media accounts, and digital marketing video content. These practical deliverables directly equip farmers with the tools necessary to implement the learned innovations, moving beyond theoretical knowledge to actionable market presence. While the abstract clearly demonstrates the program's effectiveness in enhancing farmer capacity and providing practical tools, it leaves some aspects for further exploration. The primary evaluation metric focuses on knowledge gain (pre/post-test scores); however, it would be valuable to understand the *actual impact* on sales, market reach, or income generation in the period following the intervention. Additionally, while the methods are appropriate, the abstract does not detail the specific content of the training modules or the duration of the program, which could provide deeper insights into the depth of capacity building. Future research or follow-up initiatives could focus on longitudinal studies to track the sustained economic benefits for the participating farmers, expand the program to a larger cohort or different regions to assess scalability, and delve into qualitative feedback from farmers regarding the challenges and successes encountered in applying these innovations in real-world market scenarios.

Full Text

Comments

You need to be logged in to post a comment.