nurkhalizah sipahutar, Krisna Riswadani, Habibi, Sri Harfiansyah, Seriel T. Iskandar, Okto Fernando Rose Sihombing, Noor Maulidza, Natasha Andini Putri, Sri Wulandari, Delvi Maysarah, Devani Azahra, Yasir, Akbar Maulana Hafiz

Pemberdayaan Masyarakat melalui Pemasaran Digital Produk UMKM di Desa Bandar Pedada Kabupaten Siak

Introduction

Pemberdayaan masyarakat melalui pemasaran digital produk umkm di desa bandar pedada kabupaten siak. Tingkatkan ekonomi desa Bandar Pedada! Pelatihan pemasaran digital memberdayakan UMKM, BUMDES, dan PKK untuk jangkau pasar lebih luas via media sosial & e-commerce.

Abstract

Abstrak Peningkatan perekonomian masyarakat merupakan salah satu prioritas utama dalam pembangunan desa. Desa Bandar Pedada yang terletak di Kabupaten Siak mempunyai potensi besar untuk pengembangan perekonomian melalui Usaha Mikro, Kecil dan Menengah (UMKM). Namun, kurangnya pemahaman masyarakat mengenai pemasaran digital menjadi tantangan besar yang harus dipikirkan. Oleh karena itu kegiatan pengabdian ini bertujuan untuk meningkatkan kemampuan masyarakat dalam memanfaatkan teknologi digital untuk memasarkan produk UMKM yang mereka miliki. Sasaran dari kegiatan ini adalah pemilik UMKM di desa setempat, pengelola Badan Usaha Milik Desa (BUMDES), dan ibu-ibu Pemberdayaan Kesejahteraan Keluarga (PKK). Metode yang digunakan dalam pengabdian ini meliputi penyuluhan, diskusi dan pelatihan teknis, yang dimulai dari pemetaan potensi yang ada di Desa Bandar Pedada, kunjungan ke salah satu UMKM yang berpotensi menjadi produk unggulan desa yaitu Tenun Humaira, dan pelatihan kelas digital marketing . Hasil dari kegiatan tersebut menunjukkan peningkatan pengetahuan juga keterampilan masyarakat mengenai strategi pemasaran digital, penggunaan media sosial dan e-commerce . Kata Kunci: UMKM, pemasaran digital, pemberdayaan masyarakat, pelatihan.

Review

The article "Pemberdayaan Masyarakat melalui Pemasaran Digital Produk UMKM di Desa Bandar Pedada Kabupaten Siak" addresses a highly relevant issue: leveraging digital marketing for community economic empowerment. It articulates a clear objective of enhancing digital marketing capabilities among Micro, Small, and Medium Enterprises (MSMEs) in Bandar Pedada Village, Siak Regency. The authors effectively highlight the existing challenge of limited digital marketing understanding despite the significant potential for MSME development, underscoring the necessity of such interventions for local economic growth and sustainable development. The focus on MSME owners, BUMDES managers, and PKK mothers as target groups demonstrates a comprehensive approach to community engagement. The methodology employed in this community service activity is practical and well-structured. It combines penyuluhan (extension/counseling), discussion, and technical training, ensuring both theoretical understanding and practical application. The process began with a crucial step of mapping existing local potential, which allowed for a targeted approach. The inclusion of a visit to a specific, high-potential MSME, "Tenun Humaira," serves as an excellent example of hands-on learning and inspiration, grounding the training in real-world local contexts. The subsequent "digital marketing class training" directly addresses the core objective of skill transfer. The reported outcomes indicate a positive impact, with participants demonstrating increased knowledge and skills in key areas such as digital marketing strategies, social media utilization, and e-commerce. This suggests that the intervention successfully met its primary objective of improving digital literacy for MSME product promotion. While the abstract effectively conveys the immediate positive results, future iterations or reporting could benefit from including more quantitative metrics of impact, such as pre- and post-test scores, participant satisfaction rates, or even preliminary indicators of increased online sales or presence. Furthermore, discussing long-term sustainability plans for these newly acquired skills and the potential for wider adoption across other villages would strengthen the overall contribution of this valuable community empowerment initiative.

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